UEH Talent Programs

Brief Course Description

1. Course Title:

Business Analytics

2. Language of Instruction:

Tiếng Anh

3. Course Code:

BUS311

4. Credits:

4

5. Course Objectives:

"Have solid understanding of the fundamental concepts of data analytics, including the needs and applications in business. Apply data collection, cleaning, and visualization techniques to transform raw data into meaningful insights. Able to extract insights and give recommendations and solutions with data for business improvement Design and create reports and dashboards, utilising reporting types and adhering to principles of good report design. Craft compelling narratives using data storytelling techniques

6. Brief Description of Course Content:

This unit introduces quantitative methods used to analyze data and make better management decisions. This course is not based on rote memorization of equations or facts, but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.

Business Analytics helps managers to solve complex business problems, improve business performance, anticipate and plan for change while managing and balancing risks. This unit will provide students with the analytical knowledge and skills to explore data to find patterns and relationships in data; assess uncertainty and risk of business decisions; evaluate decisions; and forecast and predict trends.

Students are also allowed to complete this unit with co-op option. Co-op offers students opportunities to apply what they have been learning in the classroom into a work environment, and apply what they have learned through their work into their studies, enriching learning in both environments. 

In addition to applying their classroom learning in meaningful ways within a work environment before graduation, co-op students are able to expand their learning to develop employability and technical skills and knowledge within the work context. Students are able to explore possible career paths through short term placements with a variety of employers in a variety of roles. Expanded professional networks, with opportunities to meet people working within the student’s field and positions of interest, can provide professional references and connections to support seeking after graduation employment. Paid, full-time employment provides income to offset costs of studies.