Brief Course Description
1. Course Title:
Green Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAN313
4. Credits:
4
5. Course Objectives:
Gain an understanding of sustainability marketing in worldwide
Gain an understanding of how to design a sustainability marketing strategy
Gain practical research experience
Demonstrate the link between theory and practice
Develop personal and professional communication skills
6. Brief Description of Course Content:
This course develops a sustainability-oriented vision of marketing and the knowledge and skills necessary to successfully market sustainable products and services. With an in-depth analysis of socioenvironmental priorities and an integration of social, ethical and environmental values into marketing strategy development, marketing can go beyond serving business priorities to contribute to the transformation of society into a more sustainable one. At the end of the course, students will be able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success. Topics covered provide the basis for students to construct solutions that are information-driven, resilient and sustainable.
Students are also allowed to complete this unit with co-op option. Co-op offers students opportunities to apply what they have been learning in the classroom into a work environment, and apply what they have learned through their work into their studies, enriching learning in both environments.
In addition to applying their classroom learning in meaningful ways within a work environment before graduation, co-op students are able to expand their learning to develop employability and technical skills and knowledge within the work context. Students are able to explore possible career paths through short term placements with a variety of employers in a variety of roles. Expanded professional networks, with opportunities to meet people working within the student’s field and positions of interest, can provide professional references and connections to support seeking after graduation employment. Paid, full-time employment provides income to offset costs of studies.