Brief Course Description
1. Course Title:
Marketing Planning Project
2. Language of Instruction:
English
3. Course Code:
ISB574036
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This course serves as an introduction to the analytical processes and tools for strategic marketing planning. The course is developed using an action learning approach, allowing students to analyze and discuss best (and worst) practices in strategic marketing management with a coach and guest speakers from the relevant industry.