Brief Course Description
1. Course Title:
Green Marketing
2. Language of Instruction:
English
3. Course Code:
ISB574041
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This course covers five topics: Introduction to Sustainable Marketing, Sustainable Marketing at the Macro Level, Ethics in Marketing, Sustainable Consumption, and Sustainable Marketing Strategies. Students will gain an understanding of marketing strategies to develop a product or service that has a positive impact on the environment. This course will help students integrate knowledge from previous courses such as Principles of Marketing, Consumer Behavior and Psychology, and Business Research Methods to understand how to design and plan the marketing of a product or service in a sustainable manner.