Brief Course Description
1. Course Title:
Business Research Methods
2. Language of Instruction:
English
3. Course Code:
ISB574062
4. Credits:
4
5. Course Objectives:
6. Brief Description of Course Content:
This course provides students with a comprehensive understanding of the principles and practices of business research. Topics include: the research process, defining a research problem, literature review, qualitative and quantitative research design, measurement, sampling, data collection, data analysis using SPSS/R, and report writing. Emphasis is placed on practical application and ethical issues in research.