Brief Course Description
1. Course Title:
Brand and Product Management
2. Language of Instruction:
English
3. Course Code:
ISB574064
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Brand & Product Management provides a theoretical foundation and practical application of building and maintaining brand equity, managing the product life cycle, and optimizing brand-product portfolios. The course covers brand positioning strategies, brand extensions, product innovation, and measuring brand equity. Students will apply knowledge through case studies, group projects, and analysis of global brands.