Brief Course Description
1. Course Title:
Global Marketing Management
2. Language of Instruction:
English
3. Course Code:
ISB574076
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The Global Marketing Management course equips students with the knowledge and skills to develop marketing strategies in an international environment. The course covers topics such as market segmentation, product positioning, pricing strategies, distribution, multicultural communication, and analysis of global factors like culture, politics, and economics. It serves as a foundational course for students aiming to work in multinational companies, fostering strategic thinking and the ability to implement marketing effectively.