Brief Course Description
1. Course Title:
Digital Customer Experience
2. Language of Instruction:
English
3. Course Code:
ISB574100
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The Digital Customer Experience course provides students with the knowledge and skills needed to design and manage customer experiences in the digital age. Students will learn how to use modern tools and methods to understand and improve the customer journey, from need recognition to post-purchase. Course content includes:
● Concept and importance of digital customer experience.
● Analysis of customer behavior and expectations in the digital environment.
● Designing customer journeys and service blueprints.
● Applying technology and data to personalize customer experiences.
● Managing change and leading the implementation of customer experience improvement initiatives.