Brief Course Description
1. Course Title:
AI & Emerging Technologies in Marketing
2. Language of Instruction:
English
3. Course Code:
ISB574105
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The Marketing Technology course provides students with an overview and in-depth understanding of the role of artificial intelligence and advanced technologies in transforming marketing. Students will explore practical applications such as AI personalization, marketing process automation, chatbots, big data analytics, and digital experience design. Through group assignments, international case studies, and hands-on projects, students are equipped with the skills to think technologically, evaluate trends, and innovate marketing strategies effectively and ethically.