UEH Master

Knowledge Output Standards

• Understand basic philosophical knowledge.
• Analyze movement trends in the ever-changing business environment.
• Analyze differences in behavior, decision process, customer buying journey in market transactions with the rapid growth of digital transformation.
• Assess the impact of business environment on customer behavior and marketing activities of enterprises and organizations.
• Apply marketing knowledge to decision making in marketing management activities of enterprises and organizations
• Create effective marketing strategies and tactics and flexibly innovate to compete best in the global market.

Skills Output Standard (Skills)

• Proficient in the ability to collect, process, and evaluate scientific and practical information from various sources to serve marketing management activities.
• Proficient in applying research results, market and customer analysis to specific conditions in order to effectively operate marketing activities of enterprises and organizations.
• Adapt and work effectively in the global environment of the digital age.
• Have a foreign language proficiency equivalent to level 4/6 of the Vietnamese Foreign Language Competency Framework.
• Proficient in software for economic and business analysis (SPSS).
• Ability to invent and solve complex professional problems in the field of Marketing.

Output standards Autonomy and Responsibility

• Have a sense of organizing work and learning and developing yourself.
• Have a sense of responsibility and professional ethics.
• Consciously contribute to social development, maintain business ethics.
• Having a sense of autonomy to evaluate and lead the development of the organization, flexible leadership in a changing environment.
• Actively doing research for management activities.
• Develop capacity for lifelong learning.

Domestic and foreign organizations (Clients) (Enterprises in all fields (manufacturing, trading, service, training), all industries): Sales supervisor/Marketing/brand manager

• Career prospects: promoted to senior management position after 3-5 years (Sales, Marketing, Brand Manager).

Domestic and foreign organizations (Clients) (Non-profit organizations and social organizations): Sales Supervisor/Head of Marketing/Brand

• Career prospects: promoted to senior management position after 3-5 years (Sales, Marketing, Brand Manager).

Domestic and foreign organizations (Clients) (State management agencies (ministries, People's Committees at all levels, diplomatic missions, trade representatives): Sales supervisor/Head of marketing department/ brand

• Domestic and foreign organizations (Agency) (Organizations specializing in providing marketing, advertising, creative, communication/PR, branding, market research services...)
• Career prospects: promoted to senior administrator position after 3-5 years (Customer, communications, creative director).

Education and Training Organizations (domestic and foreign educational and training organizations (universities, colleges, professional schools): Teachers/ Lecturers/ Research specialists

• Teaching programs in different disciplines/specialties for full-time, joint or diploma programs 2.
• Can participate in teaching at the graduate level after 3 to 10 years when they have improved their qualifications and met the standards at the training institution