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8. Public Management |
3 |
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This course familiarizes learners with issues of public management including governance management of public organizations and management of the public aspects of nonprofits and organizations in the private sector. This course will discuss research, fundamental theories of the management of public and non-profit organizations, and identifying challenges faced by organizations implementing public goals. It will not only focus on traditional public sector organizations, government funding offices and public service agencies directly, but will also consider other organizations operating in the public sector (e.g., non-profits, private companies according to the contract). The course first discusses the organizational factors and ways to understand and evaluate an organization. It then assesses the environmental factors of an organization, and examines the factors that create obstacles or forces that influence public managers’ performance. After studying the external environment, it discusses internal factors in the decision-making process and an organizational structure including the goal, decision-making process and formal management structure within a public organization. The last is to design an organizational structure to achieve the ultimate goals of an organization and the strategies to motivate employees in a public organization. |
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9. Public Governance |
3 |
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This course consists of 3 credits. In addition to class time, students must read materials for each lecture, search for related topics and apply knowledge in practice. This course explores the concept and main contents of national to local governance. Participants will be equipped with the basic concepts, requirements, components and issues of measuring governance quality, contemporary challenges to governance and the direction of change. On the basis of basic knowledge, issues of government apparatus, organization and management of government resources from central to local to ensure governance goals will be presented. Finally, participants will be approached and equipped with basic issues related to the interactions between people, businesses and the government, thereby promoting the quality of governance. Each topic is combined between traditional lecture, discussion, group study case studies and independent research topics. Students are expected to read each lecture to aid in listening and exchange. |
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10. Strategic Management for Public Organizations |
3 |
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Since the late 1980s, countries around the world have carried out renovation of public sector management, the movement of New Public Management and Regeneration of Government has been aimed at building and developing a dynamic public sector. more responsible, more effective and efficient in order to better serve the people. This trend exploded in the world in the 1990s. There are many good lessons from the innovation process of public sector management from different countries around the world. These lessons have been successfully studied and applied in public sector management innovation in many countries around the world and are being applied to public sector management innovation in Vietnam (reform of public sector management). Strategic management for public organizations course focuses on discussing key concepts, processes, and tools in public sector management, with a focus on highly practical strategic topics in public sector strategic management, development of modern management skills, and new topics in improving public sector management in the world and in Vietnam today. This subject, in particular, develops knowledge, techniques, and best practices from around the world to assist public organizations enhance their performance by (1) designing the organization's development strategy (defining the organization's development strategy). (2) strategy execution (managing performance based on results and continuous improvement procedures...), which includes developing the public organization's vision, mission, goals, development strategies, and action plans. This lesson takes a case study approach and is extremely participatory. Case discussions will focus on significant concepts and methods in strategic public sector management, strategic difficulties confronting public sector managers, and developing crucial tools and skills to effectively and efficiently address the dilemmas confronting public sector management. Strategic public sector management, public value creation, bureaucracy, organizational structures and systems, government extension, public-private partnership - mobilizing society as a whole to produce public value, and managing performance in public institutions are among the topics covered. Students will gain an understanding of basic concepts and topics, identify opportunities and difficulties in strategic public sector management, and propose future plans through classroom case discussion. To increase the efficiency and performance of the public sector, strategies to improve management of public sector organizations are being developed. Students will also gain the skills needed for successful public sector management, such as analysis, synthesis, presentation, conversation, teamwork, negotiation, and problem solving, as well as reflective thinking and lifelong learning. |
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11. Human Resource Management for Public Organizations |
3 |
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This course equips students with in-depth knowledge of human resource management in the public sector. Main contents include: Introduction to human resource management in the public sector, job analysis in the public sector, recruitment, selection, training and development of public human resources, evaluating work performance and salary and benefit systems for public sector human resources. |
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12. Leadership in the Public Sector |
3 |
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Leadership is an activity that has appeared since the formation of human society and is one of the factors that play a decisive role in the development of human society and organizations. Therefore, it always receives special attention from everyone. Especially, in the context of globalization, with the explosion of knowledge, the economic, cultural and social environment has changed very rapidly as today, leadership has become a topic of special interest. In a changing society, leadership is facing enormous opportunities as well as challenges for the existence and development of communities and organizations. To exploit the opportunities well and adequately handle the challenges for the development of communities, organizations require strong and persuasive leadership competencies. The modules on Management of Public Institutions and Strategic Management of Public Organizations have provided students with core concepts and tools for improving management in the public sector, with an emphasis on perfecting implementation. Policies and programs must be implemented within the context of the organization's existing values and structures. The Public Sector Leadership module will concentrate on leaders' roles and activities in changing, developing, and refining those structures and values. This module examines research on contemporary leadership in organizations and communities in the context of globalization, knowledge explosion, rapid change, chaos, uncertainty, risk, and crisis. It is possible to consider and evaluate different leadership theories, thereby contemplating and trying to reflect on learners' practices, through the discussion of mankind's understanding of the development of leadership theory. The topic can be used in practice to improve leadership effectiveness. Open discussions on leadership theory and practice also assist learners in developing key leadership skills in the modern environment, such as identifying the right leadership challenges, developing effective leadership strategies, and developing leadership strategies. effective strategies for overcoming leadership challenges, leading change, shaping vision, leading in chaos, risk, and crisis, building capacity and conditions, and capturing all people who enter to achieve a common goal. |
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13. Change Management in Public Sector |
3 |
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Leadership is an activity that has appeared since the formation of human society and is one of the factors that play a decisive role in the development of human society and organizations. Therefore, it always receives special attention from everyone. Especially, in the context of globalization, with the explosion of knowledge, the economic, cultural and social environment has changed very rapidly as today, leadership has become a topic of special interest. In a changing society, leadership is facing enormous opportunities as well as challenges for the existence and development of communities and organizations. To exploit the opportunities well and adequately handle the challenges for the development of communities, organizations require strong and persuasive leadership competencies. The modules on Management of Public Institutions and Strategic Management of Public Organizations have provided students with core concepts and tools for improving management in the public sector, with an emphasis on perfecting implementation. Policies and programs must be implemented within the context of the organization's existing values and structures. The Public Sector Leadership module will concentrate on leaders' roles and activities in changing, developing, and refining those structures and values. This module examines research on contemporary leadership in organizations and communities in the context of globalization, knowledge explosion, rapid change, chaos, uncertainty, risk, and crisis. It is possible to consider and evaluate different leadership theories, thereby contemplating and trying to reflect on learners' practices, through the discussion of mankind's understanding of the development of leadership theory. The topic can be used in practice to improve leadership effectiveness. Open discussions on leadership theory and practice also assist learners in developing key leadership skills in the modern environment, such as identifying the right leadership challenges, developing effective leadership strategies, and developing leadership strategies. effective strategies for overcoming leadership challenges, leading change, shaping vision, leading in chaos, risk, and crisis, building capacity and conditions, and capturing all people who enter to achieve a common goal. |
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- Elective: Select 5 out of 13 |
15 |
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14. Financial Management for Public Organizations |
3 |
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The course provides the background and specific knowledge of financial management in public and non-profit organizations. Firstly, the course describes the role of public organizations in providing services that benefit the community. Secondly, the course discusses methods and skills for budgeting in public institutions. Moreover, the course also introduces techniques for controlling funding sources in public institutions. Finally, the course equips public institutions with skills in preparing and analyzing financial statements. |
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15. Program Analysis and Evaluation |
3 |
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Program Analysis and Evaluation is a very important job in the design, implementation, monitoring, and evaluation of programs, projects as well as policies. program analysis will support program design, monitoring and evaluation; as well as results-based program management. In addition, program evaluation is an accountability tool to regulators, funders and other stakeholders. The course focuses on helping learners to build the result chain, development diagram, logical framework of the program, determine the measurement indicators to establish a monitoring and evaluation system, and make a report. The report evaluates the performance of development programs, as well as assesses the impact of development programs on beneficiaries using a number of commonly used methods. Students practice on Stata software. |
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16. Public Project Appraisal |
3 |
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The aim of this course is to provide the knowledge and skills to learners about public project appraisal. Appraisal is an important step in the process of project formation and implementation because when resources are limited, the selection of projects capable of promoting good efficiency, preventing projects with many potential risks of financial, economic, social and environmental are a necessary task before making investment decisions, especially for large-scale public investment projects with wide influence in the society. The content of the course is divided into 5 chapters including appraisal knowledge about finance, economics, risk, funding and the impact of the project on stakeholders. First, in the overview of public project appraisal, learners will be equipped with knowledge about the project, about the process of developing a project in general, with emphasis on the position and role of the project appraisal task. Next, when evaluating a project, the issue of financial appraisal is considered an important part for stakeholders, especially investors, so learners will be equipped with some knowledge and skills to calculate and analyze financial indicators that affect project performance, learn how to construct and read results from cash flows. In addition, each project affects and is influenced by many different fields, so to control and evaluate the level of influence, learners will be equipped with knowledge related to economic analysis, analysis benefits and costs in many different markets such as market without distortion, market distortion due to tax policies, subsidies, monopolies, etc. One of the important tasks of project appraisal is to control and detect risks, so the course content will also provide knowledge, skills and some approaches to risk analysis such as sensitivity analysis, scenario analysis, simulation analysis, etc. At the end of this course, learners will learn about the project's impact on stakeholders such as poverty alleviation, distribution, and the impact of the project on different markets. Beside the knowledge, learners are also equipped with practical skills on computers, organizational skills, group discussions, decision-making skills to solve problems related to the development of an investment project impact on the environment, on society, on politics, on national security, on gender equality and social inclusion. |
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17. Project Management |
3 |
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The projects' activities are related to many fields and organizations in society, so acquiring the knowledge and skills of project management is very necessary in the graduate course program, Public Management major. About content, in addition to the overview, the course will provide the participants with knowledge about project selection, project organization model, the knowledge related to resource allocation, risk control and management, integrated management for the project when deploying and what to do at the end of the project. First, in order to master and unify the concepts in the learning process, in the overview of project management, participants will be introduced to basic concepts, referring to the specific nature of projects, life cycle of the project and the partners/organizations involved. Next, participants are also equipped with knowledge about the goals, the role of project management and the contents that need to be managed in the project development process. Although it is not a project appraisal course, project managers also need to understand the selection of investment projects. So participants are equipped with knowledge related to the selection of projects in the public/private sector, and the selection of priority projects. To make a good project selection, participants are provided with analytical frameworks, including micro/macro analysis, market analysis, etc. In particular, participants are also provided with knowledge related to project selection under uncertain conditions. After the project is selected, the next step is to plan the project schedule. Participants are introduced to some project organization models. There is no better organizational model than the others, but only the fit with the project characteristics. The next step is the construction of the project's staff, which should pay attention to team building and conflict management. Time management is one of the important topics in project management. Participants will be equipped with some techniques related to time management through CPM and PERT diagrams. After calculating the time parameters for the model, the manager can apply the results from the time parameters to harmonize resources, a scientific application to limit the fluctuation of resources project building. The content of risk control and risk management will provide participants with knowledge and experience related to the quality control and risk control of the project. Project management has many other things to do such as information management, scope management, contract management, etc. These are presented before discussing the integrated management perspective. In the last part is the presentation of the project's closing. Participants will be discussed about the forms of project closure, the work to be done before closing a project, especially the summary reports to draw lessons for the following projects. |
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18. Marketing in the Public Sector |
6 |
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This course uses a framework of knowledge about; Marketing for public services, citizen-customer behavior and customer feedback in public services, innovative application of products and services, communication and design of service delivery channels. First, the course helps students understand the basics of marketing in the public sector from the perspective of comparison with marketing in private enterprises. Especially reformat the concept of public service from the perspective of customers and why it is necessary to Marketing (distinguish from citizen and customer), in addition to using mixed marketing analysis tools (4P - 4C). ) public service (by Prof. Philip Kotler - Kellogg School of Management - Northwestern University, USA) to orient and apply marketing techniques to improve public service delivery capacity. In addition, students will apply and situational analysis to problems of public service. In order to expand new perspectives on marketing orientation to change social behavior, the training content also introduces concepts and tools related to social marketing in order to adjust the behavior of society towards social behavior. Positively, especially the role of online communication is changing the nature of Marketing in the future public service. The course also covers 3 more topics on crisis communication and local branding; Marketing public services in the digital era. These topics are intended to provide awareness about the role of public management in effective new marketing communications. At the end of the course, students can apply the course's tools to build their own marketing plan to solve a problem (problems) in the public sector. This is an opportunity for students to apply marketing tools to improve the quality of public services or improve social behavior in a positive way. |
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19. Regional and Local Development |
6 |
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The module uses M. Porter's competitive analysis framework, diamond model and cluster analysis framework as the basis for the lesson content. First, the module will introduce the core concepts of competitiveness, competitive advantage, and clusters. Next, it will discuss in depth the factors that determine the competitiveness of an economy or a location. direction. The economy is often understood at different levels (world, region, country, and local levels) and at different levels of development (advanced, developing, and transitional). The analytical framework will be illustrated through case studies. Next, the module presents the applications of the competitiveness analysis framework and the diamond model in practice in Vietnam, focusing on economic strategy and economic upgrading in different areas. The course will focus a lot on the strategy of upgrading the economy at the regional and local scale in the context of Vietnam. Finally, the module will provide in-depth discussions on different aspects of Vietnam's competitiveness through the case studies of clusters or localities. This section begins with a discussion of provincial competitiveness, followed by a discussion of regional and national competitiveness. At the end, the students will do a group project to complete the module. |
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20. Agricultural and Rural Development Policy |
3 |
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The main topic of the course is the knowledge and policies applied in the field of agriculture and rural areas over the past 5 decades, with the successes, failures and challenges in the field of rural development. experienced by the country, and how to formulate policies and strategies for agricultural and rural development in transition economies. The course is designed by topic. These topics are relatively independent, but when linked together, they provide an overview of important issues of the Agricultural and Rural Development Policy system. There are 9 topics presented in the following order: Topics include: 1) The role of agriculture in the economy; 2) The role of the State in rural development; 3) Globalization, agricultural trade and rural development; 4) Land policy; 5) Rural credit; 6) Diversification of livelihoods and non-agricultural economy in rural areas; 7) Value Chains and Links; 8) Economic restructuring and agricultural and rural development; 9) Rural development and new rural construction policy in Vietnam. Formal lectures, individual exercises, open discussions, and case studies are combined used in this course. Policy issues and institutions for rural development will be presented in both theoretical and practical aspects. |
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21. Collaborative Governance for Public Sector |
3 |
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This course provides students an understanding of the context, perspectives, and structure of collaborative governance that can help students to both lead and benefit from collaborating with others on policy issues and projects. Collaborative Governance is a field of practice cutting across a number of professions from public administration, urban planning and social work as well as academic disciplines like psychology, sociology and economics. Care will be given to develop an understanding of Collaborative Governance at several levels of analysis: individual, group, interorganizational, and at various levels of society. A focus is also on Collaborative Governance Regimes (CGRs) which are different contextual frameworks of Collaborative Governance in practice. The examination of the CGRs will provide students with profound understanding on Collaborative governance in practice and skills in developing CGRs of their own. In brief, this foundation class seeks to build a framework of understanding that will enable students to make their collaborations more successful, and can also serve as a springboard to further learning and skill building for those pursuing the proposed Graduate Certificate in Collaborative Governance. Collaborative Governance defines a process of solving our most pressing public issues by engaging and sharing decision making responsibility with others affected by the decisions. Today we find ourselves in circumstance requiring such an approach: - Cooperating with many parties in settings of dispersed authority - Examining of issues characterized by complexity, uncertainty and interdependence - Working on issues that require commitment of stakeholders to ensure success - Working on issues that are common goods or services requiring us to work across public, private and nonprofit sectors of society. - Working to implement solutions that have long time horizons or that require the concerted efforts of stakeholders over time |
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22. Negotiation and Communication |
3 |
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Conflict and negotiation are two prevalent forms of interaction that are present in all aspects of work and life. Negotiation is the most common method of resolving disagreements about ideas, goals, activities, and services. On a daily basis in life and at business, each of us engages in many forms of negotiation with superiors, subordinates, clients, the general public, team members, friends, and family members. In today's fast-changing landscape of modern enterprises, effective conflict resolution and negotiating skills are crucial, and cooperation is increasingly the standard. These abilities can help individuals and companies create tremendous value, boost job efficiency, production, satisfaction, and strengthen teamwork. As a result, negotiation is a popular subject in management schools, both public and private, and is taught at both the undergraduate and graduate levels all around the world. When (1) managers must work with a variety of stakeholders who have varying demands, interests, expectations, and interests, conflict management and negotiating skills are essential. In terms of limited resources, there exist wants, conditions, and situations that are diverse, even adversarial. Individuals' ideas, interests, resources, directions, and aspirations are all quite varied when it comes to implementing strategies, attaining goals, and achieving the organization's vision and mission, even inside the organization or working teams. (2) Furthermore, because the government has historically been a key buyer, government procurement necessitates managers' negotiation abilities in order to build public values and preserve stakeholder accountability. Governmental organizations. (3) At the same time, government agencies have increased their outsourcing contracts under the conditions of innovation in public management, cooperative governance, network governance, networked government, lean government, and so on. Aside from funding social and business groups to carry out government programs and policies, public managers' talents and negotiation abilities have become a highly vital and indispensable competency. (4) Especially in today's fast changing and changing environment, managers are constantly confronted with and coping with unprecedented responsibilities that are devoid of any regulations. Negotiation skills and abilities are getting more and more important. A combination of skills in analysis, shaping, planning, interpersonal communication, and decision-making are required to negotiate well. As a result, the goal of this module is to help students acquire the analytical, shaping, preparing, communicating, and decision-making abilities they'll need to succeed in negotiations. Through role-playing, implementing, discussing, evaluating, and contemplating negotiated negotiation situations, the program blends modern negotiation theory knowledge with real-world experiences. take place in practice, with learners' real-life experiences as a backdrop. Scenarios, games, role-playing simulations, group discussions, and creative tasks will be assigned to participants... Participants will gain experience with the real difficulties of negotiations by participating in diverse and theoretical learning activities based on real negotiating situations that have occurred in a variety of contexts. They will also analyze and discuss readings on concepts, negotiation strategies, and tactics from which to develop effective negotiating capacities to enhance the effectiveness of future negotiations. |
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23. Urban Management |
3 |
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This course provides students with in-depth knowledge of urban development and management. The main contents include: (1) An overview of urban areas and urban management; (2) urban politics; (3) Urban government; (4) Urban economics; (5) Urban planning; (6) Urban finance; (7) Urban housing; (8) Urban infrastructure and transportation; (9) Urban socio-environmental impacts. |
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24. Innovation Leadership for Public Organizations |
3 |
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This course equips students with in-depth knowledge of innovation leadership in the public sector. The main contents include: Overview of innovation in the public sector; Innovation ecosystem; Innovation leadership; Navigating external environmental factors; Formulate an innovation strategy; Perfecting the organization for innovation; Engage employees in the innovation process; Engaging stakeholders in the innovation process; Research directions related to public sector innovation. |
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25. Digital transformation in the public sector |
3 |
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Digital transformation is considered an inevitable trend, which is happening rapidly in every country in the world. By applying the great advances of the digital revolution, public organizations are facing the opportunity to improve their services towards efficiency, transparency, convenience, to meet the changing needs of customers. society. However, the process of digital transformation in the public sector is also fraught with challenges because of its wide scope and the influence of many stakeholders. The course is designed with the goal of equipping knowledge related to the digital transformation process in the public sector. In addition to the knowledge of the subject, students are trained in skills related to self-research, thinking, analysis and decision-making capacity in choosing solutions. In the opening lesson, Overview of Digital Transformation, students are equipped with digital transformation concepts, role recognition, difficulties and challenges, digital transformation trends as well as digital transformation orientation. Government of Vietnam through the study and discussion of decision 749/QD-TTg. In the next lesson, students will learn about the Technology Infrastructure involved in digital transformation. An ecosystem, including hardware issues, application software, data issues and stakeholder interactions will be explored and discussed. Next, students will learn about Digital Transformation Applications in the Public Sector, with a focus on understanding issues related to digital government, digital economy and digital society. Learners also need to be aware of changes in the provision of services associated with digital transformation. In order for the digital transformation process to be successful, students will learn about the factors that determine the success of the digital transformation process, in which students will learn about the difficulties and challenges of developing a digital base. technology infrastructure, human resource issues, legal corridors, content related to privacy, information security, digital citizenship and the importance of cooperation between stakeholders. In the lesson The role of leadership in the digital transformation process, students will have the opportunity to review leadership techniques, leadership skills, and administration in the context of digital transformation and how to apply leadership techniques in digital transformation. each specific job. Students also learn about knowledge, the role of knowledge associated with the digital transformation process, and especially the influence of leaders in sharing and spreading knowledge. In the last part, students will learn about Roadmap Management, in which students will learn about the roadmap for the development, planning and management of digital transformation projects, the situation of digital transformation. digital transformation in the world and in Vietnam. |
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26. Ethics in the Public Sector |
3 |
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This course helps learners understand the theoretical and practical issues of ethical decision-making in the public sector. The course emphasizes analyzing ethical issues and developing analytical skills and the value framework for ethical action in public service. |
