7. Commerce

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist - Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist - Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. The Legal Environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
7. Mathematics for Business and Economics	3
This subject covers the basics of Advanced Math (Linear Algebra and Calculus), including: + Matrices and Its Basic Operations. + Determinants and Its Properties. + Inverse and Rank of Matrices. + Systems of Linear Equations and and Its Economic Applications. + Functions of Single Variable and Its Economic Applications. + Multivariate Functions and Its Economic Applications. + First Order and Second Order Differential Equations.
8. Applied Statistics for Business and Economics	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
9. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
10. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
11. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
12. Soft Skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
13. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.
14. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
15. English for Business 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of economics. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of economics. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
16. English for Business 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of economics. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of economics. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
17. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
18. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
19. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
20. Enterprise Resources Planning (SCM)	2
The course provides fundamental theoretical insights and how to use QM for Windows and Excel Solver software as a tool to solve warehouse inventory and transport problems in QLCCU for technology age businesses. Students will learn and practice how to selectively collect and analyze input data for enterprise ERP software, contribute to planning production, inventory management, proposing strategies to support purchasing decisions of raw materials, setting up delivery plans to help optimize business operations.

Subjects of Major: 36 CREDITS

Course	Credits
21. International Management	3
The course provides students with basic and general management knowledge, especially the fundamental principles of Management that are relevant and interesting to today's students. The course content will reflect the changes taking place in management practice by combining classical and contemporary management theory, while providing modern, vivid examples of how managers of large (multinational) companies and small and medium-sized enterprises adapt to the changing global context. After completing the course, students will be able to: - Understand what managers do in a dynamic and changing international working environment; - Understand the management functions of planning, organizing, leading and controlling; - Understand the challenges and opportunities facing organizations today such as internationalization, diversity, technology and social responsibility; - Understand the difference between management and leadership in modern organizations; - Understand how to apply basic concepts from leadership, communication and motivation theory to organizational leadership; - Develop the ability to research and analyze an organization's management practices through a team project.…
22. International Business	3
This course focuses on the environmental factors which affect strategy and practices of international businesses. Key content of the course is centered on globalization, national differences, environment and theories explaining international trade and foreign direct investment, how multinational companies form their global strategy and their functional management strategies.
23. Fundamental Marketing	3
This course provides a foundation knowledge of the marketing environment and customer needs, analyzing marketing opportunities with market segmentation solutions, defining target market and marketing mix solutions. products, prices, distribution, promotion) to help businesses achieve business efficiency.
24. Financial Management	3
This module provides knowledge of multinational companies and international financial management including characteristics of international financial governance; Equilibrium conditions in international finance and currency forecasting; Forex market, futures and options market; Exchange effect management.
25. Global Strategic Management	3
Global strategic management focuses on global environmental factors which affect the strategy and business activities of global businesses. Key themes of the course are centered on knowledge and materials regarding effective global strategy design and selection including global business context, global strategies (Global strategy components, Entry strategies and Global strategic alliance).
26. Applied Business Research Methods	3
This course equips students with the knowledge and skills necessary to conduct scientific research in the field of business. The course focuses on introducing and applying qualitative and quantitative research methods to solve practical business problems. Throughout the course, students will learn how to formulate and develop research questions, select and apply appropriate data collection methods, analyze and interpret data, and present research results clearly and convincingly. The course also helps students gain a deeper understanding of the scientific research process, from identifying research problems, designing research, to implementing and reporting results. In addition, students will be equipped with important skills such as statistical analysis, using research support software, and scientific report writing skills. At the end of the course, students will be able to conduct independent research, apply the knowledge and methods learned to solve specific business problems, and contribute to making management and strategic decisions based on scientific and authentic data.
27. Business Simulation	3
While studying, students will participate in a program called "Global Business Simulation" which is likened to a world of small business. Students are grouped into groups, each group will open a company and run a business in this virtual environment. Students have the opportunity to compete with groups of students from other universities around the world participating in the program. The difference in the living environment and business environment will create interesting opportunities and challenges for students. According to the program's schedule, every week (equivalent to each quarter in the subject program) companies will analyze business results, make business plans and make decisions. In addition, students will have the opportunity to attend real business activities at the enterprises, or self-employment. Lecturers in this subject act as consultants and supervise the activities of groups.
28. Business Analytics	3
Business analytics refers to how organizations such as businesses, NGOs, and government agencies can use data to gain insight and better decision-making. Business analysis is applied to operations, marketing, finance, and strategic planning with other functions. The ability to effectively use data to make quick, accurate and professional decisions has been an important strategic advantage for companies. Business analytics is becoming an important capability for businesses of all types and sizes. The course provides students with the basic knowledge of analyzing business activities and the factors that affect the business performance of enterprises. The module also helps students form the skills necessary to handle real situations in business activities: analysis, data synthesis, case prediction, proposing problem solving directions. In this course, students will learn to identify, evaluate and seize business analysis opportunities to create new value for the organization.
29. Global Supply Chain Management	3
Supply Chain Management course gives basic concepts and practices of operations and supply chain management from production, distribution and consumption. The module equips students with the following knowledge: Introducing the basics of supply chain and the importance of chain in company strategy; Supply chain processes of planning and purchasing, manufacturing and distributing; Effectiveness of supply chain management; Create a supply chain that offers a competitive edge.
30. Commerce in Digital Era	3
The module introduces students to the basics of e-commerce. The subject covers major topics: - Electronic market and business models for e-commerce - Methods of trading, exchanging and buying and selling goods and services online; - Methods of marketing to customers and online payment.
31. Sales Management	3
Introduction to students about general issues in sales administration, purchasing organization, design of sales territory, and improvement of sales profit, including the following main contents: - Overview of sales management and the nature of sales profession: Stating the basic definitions of sales and sales management, the opportunities and challenges of the sales profession. - Organizational model of sales force: Introduction to the sales force of the enterprise, selection of forms of distribution and organizational models of sales force - Motivating the sales force: Introduce the strategies for market share and other forms of encouragement to the sales force respectively, the forms of physical and spiritual motivations for sales staff - Build sales forces: The knowledge and qualities required for sales forces, sales force activities, recruiting and training sales forces. - Professional Sales Manager: Sales Manager Roles and Responsibilities, Sales Manager Activities, Sales Manager.
32. Procurement and Global Sourcing	3
This course examines supply chain management fundamentals, strategy, and execution. Coursework examines the role of supply management across the entire supply chain and addresses strategic cost management; make vs. buy vs. partner decisions; supplier evaluation, selection, assessment and quality assurance; the sourcing/procurement process; and e- and global sourcing.

Subjects of Minor: 24 CREDITS

Course	Credits
33. Consumer Behavior	3
The course provides the basics of consumer needs, behavior and decision-making, from understanding consumers to help students analyze marketing opportunities, market segments and determine target market with proposed marketing mix solutions (product, price, distribution, promotion) to achieve marketing results
34. Retail Management	3
The course introduces modern retail institutions and their evolution and new business model in retailing. Students will have access to the concept of retailing mix to be able to build a business strategy for a retail organization such as: defining a portfolio of business goods, art of retail pricing, location strategy, sales and marketing management, store management and CRM.
35. International Trade	3
The course provides background knowledge in international trade in goods and services, as well as in the transnational movement of capital and labor. In addition, the course helps students to build a comprehensive and partial equilibrium analysis of the major tools of trade policy, evaluate their economic performance, and solve problems. arising when applying them in practice. In addition, the course presents the economic characteristics of regional trade agreements, such as free trade zones, customs alliances and common markets.
- Elective: Select 2 out of 7	6

36. Import-Export Management	3
The module introduces students to basic knowledge of import and export management, including the following main contents: Planning export and import business strategy; Import and export contract negotiation; Drafting international goods sale and purchase contracts and implementing import and export contracts.
37. International Logistics	3
This course has been developed as a response to the increasing demand for trained professionals in the area of logistics systems in the supply chain. The study presents students with new and future-oriented perspectives on logistics management. It deepens their understanding of that area and how to apply their principles in making critical logistics decisions on Procurement and Outsourcing, Inventory, Warehousing, Packaging and Materials handling, Transportation, Information. It utilizes a unique cross-disciplinary approach, combining logistics and supply chain management with business marketing, purchasing, management, economic geography, and informatics.
38. Human Resource Management and Global	3
The content of this course deals with the global business environment and the basic operations of businesses when expanding their business activities to the world market. In addition, the course also introduces contemporary management issues in global business operations. This is also a prerequisite course that students need to complete to apply for the Global Business Strategy module.
39. International Project Management	3
This course provides a systematic and thorough introduction to all aspects of project management. Projects are an increasingly important aspect of modern business. Therefore, the course emphasizes the importance of understanding the relationship between projects and the organization's strategic goals. The course also discusses the technical, cultural, and personal communication skills needed to successfully manage projects from start to finish. The course emphasizes that project management is a professional discipline with its own tools, knowledge, and skills. The concept is underpinned by case studies covering a wide variety of projects and industries.
40. Business Models and Applications	3
This course is designed to provide students, primarily in the fields of business and economics, with a sound conceptual understanding of the role management science plays in the decision making process. This is an important course in developing decision models and their application to management problems. The emphasis is on models that are widely used in all industries and functional areas, including operations, supply chain management, finance, accounting, and marketing.
41. Supply chain/Logistics Solution Design	3
This course will provide students the ability: - To understand the need for outsourcing and the consideration for benefits and challanges when outsourcing for a project Designing Logistics Solution - To comprehend the role of every single contract logistics when outsourcing a 3PL contractor within a project - To acknowledge the value proposition in Logistics Service through cost and service optimization mindset - To gain the overview of project management in Logistics Service - To be able to identify the characteristics of a project and 3 main phases of a project - To comprehend the skills needed to be a good member of the project management team - To understand the logistics solution project approaches through: phased approach, problem definition, design, project realization, project schedule and roadmap evaluation To acknowledge the techniques needed in managing different phases of a project, including: planning a project, Initiating a project and Risks và Issues management
42. Management Information System	3
This course provides knowledge and skills about management information systems as one of the most important functional parts of the success of all modern socio-economic organizations. The course shows how to use and reorganize information systems to exploit them effectively in order to contribute to the creation of high-quality goods and services and to gain a competitive advantage. The content of the course includes the basic concepts of management information systems, its constituent elements, the role, position and importance of the system in the organization; the ways in which the system supports business operations, assists decision-making and creates a competitive advantage; organizational processes and methods to solve business problems by information systems based on information technology; study some typical information systems in the form of case studies.
- Elective: Select 2 out of 7	6

43. Marketing Research	3
Research is essential to informing the decision-making process in management, thereby improving the quality and efficiency of business decisions. In order to carry out daily management reports professionally, research capacity is indispensable. For students of business administration majors, the research knowledge and skills are more useful to study other subjects. More importantly, it is an essential tool for students to carry out their graduation thesis according to international practice - an important criterion for completing a degree program.
44. Services Management	3
The course will focus on the main contents of the principles of service business administration, analyzing the 5-gap model of service quality, service design and development management, and implementation organization. providing the best business performance. As such, this course will help students majoring in trade to have basic knowledge and skills in service business administration in general.
45. Services Marketing	3
This course introduces and provides related knowledge and understanding to service marketing, and compares the differences and similarities between service marketing and product marketing. This course provides students with basic knowledge of service quality and knows how to identify the factors affecting service quality, and methods of measuring service quality of a business. Today's businesses require emphasis on the ability to satisfy customers, quality of service, customer service ... Besides, this course provides skills to build, develop and execute a strategy for a specific service type.
46. Marketing in Digital Era	3
This course is especially aimed at those who are seeking opportunities to work in the online marketing industry. This Digital Marketing course is designed to provide students with the latest knowledge about digital transformation and the business challenging environment. Students will be able to develop the digital mindset for marketing success, to manage the firm’s digital assets and integrate suitable media into marketing activities to win the customer’s behaviors.
47. Brand Management	3
Brands are critical assets to firms due to their ability to establish and sustain consumer relationships. Consequently, understanding the effects brands have on consumers is crucial to future brand managers, market analysts, and entrepreneurs across virtually all industries and types of organizations. This unit introduces students to the practical analytic skills needed to engage in consumer-focused brand management.
48. Customer Relationship Management (CRM)	3
The customer relationship management course aims to provide students with knowledge of the fundamental aspects of developing and managing customer relationships. The course focuses on specific issues of customer relationship management based on a CRM-level approach (analytics, operations, strategy). The course will also introduce students to the tools commonly used for developing and implementing CRM programs. This is an approach based on a customer database, thereby helping businesses recognize customers at all touch points. Moreover, students will understand culture and other factor influences to implement and apply CRM to business.
49. Digital Content Creation	3
Digital content creation is a strategic approach that focuses on the creation of content to help further an organization’s brand. It focuses on the creation of content that is useful for a clearly defined target audience, which attracts and retains customers loyal to an organization’s brand, and ultimately driving the organization’s profitability. This course introduces you to the concepts of content marketing and helps you develop the skills needed to develop and executive a successful content marketing plan.
50. Business Communication	3
Effective business communication is not just reporting, in one form or another, but every situation or communication opportunity requires a new idea, or a way to make an impression and be highly effective. The module introduces students to the basics of business communication and how to practice effective communication skills as well as the applications of communication in specific work, including the following main contents: Overview of business communication and principles of business communication; Listening, speaking, reading and writing skills and non-verbal communication skills; How to use means of effective communication; Applications of business communication in intercultural communication, in negotiation and in recruitment.

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS

UEH Standard programs in English (100% English)

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS