2. International Business

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist-Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist-Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Business 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of economics. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of economics. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Business 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of economics. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of economics. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
12. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
13. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
14. Mathematics for Business and Economics	3
This subject covers the basics of Advanced Math (Linear Algebra and Calculus), including: + Matrices and Its Basic Operations. + Determinants and Its Properties. + Inverse and Rank of Matrices. + Systems of Linear Equations and and Its Economic Applications. + Functions of Single Variable and Its Economic Applications. + Multivariate Functions and Its Economic Applications. + First Order and Second Order Differential Equations.
15. Applied Statistics for Economics and Business	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
16. The Legal environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
17. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
18. Soft Skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
19. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.
20. Enterprise Resource Planning (Supply chain Management)	2
The subject studies the following aspects: • Understand the overview of ERP • Recognize common problems in SCM • Understand theoretical supply chains and common types of problems • Know how to use Excel Solver and QM for Windows software applications to solve transportation and inventory problems in SCM

Subjects of Major: 36 CREDITS

Course	Credits
21. Applied research in business	3
This course equips students with the knowledge and skills necessary to conduct scientific research in the field of business. The course focuses on introducing and applying qualitative and quantitative research methods to solve practical business problems. Throughout the course, students will learn how to formulate and develop research questions, select and apply appropriate data collection methods, analyze and interpret data, and present research results clearly and convincingly. The course also helps students gain a deeper understanding of the scientific research process, from identifying research problems, designing research, to implementing and reporting results. In addition, students will be equipped with important skills such as statistical analysis, using research support software, and scientific report writing skills. At the end of the course, students will be able to conduct independent research, apply the knowledge and methods learned to solve specific business problems, and contribute to making management and strategic decisions based on scientific and authentic data.
22. Principles of Marketing	3
The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
23. International Management	3
The subject provides students with basic and general management knowledge, especially the basic principles of International Management, making them relevant and interesting to today's students. The module content will reflect the changes taking place in management practice by combining classical and contemporary theories of management, while providing modern, vivid examples of how managers of large (multinational) companies and small and medium-sized enterprises adapting to the changing global context. In addition, the module also covers management ideas and some modern management models. The content is combined with real-world situations in the management of MNCs in Vietnam.
24. Financial Management	3
This module provides knowledge of multinational companies and international financial management including characteristics of international financial governance; Equilibrium conditions in international finance and currency forecasting; Forex market, futures and options market; Exchange effect management.
25. Global Strategic Management	3
The aim of the course is to help you as students improve in your ability to be an effective global manager, especially in the area of strategy. To achieve this aim, we will use a variety of learning tools, supported by relevant academic thinking where needed. This course builds upon foundational knowledge of strategic management, which you are expected to have acquired previously and focuses on strategic management in a global context. In other words, the object of our interest is how firms formulate and implement strategies when they are operating across national borders or are planning to do so.
26. International Business	3
International Business course introduces the international business environment and the fundamental issues in international business management. The main topics of the course include: Introduction of globalisation; international business environment audit and national differences; international trade and investment theories and policies, international business strategies, market entry modes, and functional strategies in organisation.
27. Global Supply Chain Management	3
This course introduces concepts, applications and tools of Operations and Supply Chain Management, including: Operations management is a designed system to convert inputs into output products (and services) in order to be effective and to achieve strategic goals of a business. Supply chain management is to manage the movement flow of physical elements throughout from the input stage until it is transformed into “output” factors, and the management of relevant factors such as information, finance, risks, legal, policy... to achieve optimal levels of supply activities and create positive value for the participants.
28. Business Analytics	3
Business Analytics refers to how enterprises, orgnisation, NGOs, and govermental agenvies exploite data, gain insights and make suitable decision making. Business Analytics helps organisation conduct assessment, plan the suitable strategies in various fields, internally and externally, of the organisations. This course provides students fundamental and advanced regarding business analysis and determinants influence on business activities. Gathering from this module, the students can develop necessary skills to solve the practical problem in enterprise including: data analysis, data synthesis, situation predictio, and propose recommendations for enterpris. Furthermore, students will research to identify, evaluate and take the business opportunities to create and deliver value for firm.
29. Business Simulation	3
Business Simulation module requires students to apply combination of knowledge that they have learnt in International Business major core courses, such as: Strategic Management, Operations and Supply Chain Management, Marketing, Human Resources Management, and Financial Management into practice. Students will execute business strategic decisions, which are represented by data imported to a web-based system that mirrors the real-world characters of the digital camera industry. In this module, students shall approach the real business practices by directly involving và managing virtual international companies. They should employ various business strategies to compete with their rivals in the virtual competitive environment that have similar settings with the reality.
30. International Business in Asia	3
The course introduces new issues in the management of international business activities of international business enterprises in Asia. The contents of the course include understanding globalization in Asia, understanding Asian market conditions, Asian market penetration strategies and regional integration. In addition, the course is also an introduction to family business administration in Asia. Finally, the course deals with ethics in international business, social responsibility of enterprises doing international business in Asia.
31. International Human Resource Management	3
Human Resource Management (HRM) is one of the important functions in corporate governance. This subject provides the knowledge and basic skills of HRM in companies in general and MNCs in particular. Its main content covers many important activities in the HRM management program including HRM and HRM strategy, Recruitment, Selection and allocation of resources, Planning, management and performance assessment, Training and development, Planning and management of payroll, employee benefits, services, employees’ relations and related matters. The content is combined with real-world situations in the management of MNCs in Vietnam.
32. Business Models and Applications	3
This course is designed to provide students, primarily in the fields of business and economics, with a sound conceptual understanding of the role management science plays in the decision making process. This is an important course in developing decision models and their application to management problems. The emphasis is on models that are widely used in all industries and functional areas, including operations, supply chain management, finance, accounting, and marketing.

Subjects of Minor: 24 CREDITS

Course	Credits
33. International Trade	3
The course provides knowledge of the fundamental principles in establishing international trade in goods and services, as well as in the transnational movement of capital and labor. In addition, the course helps students understand the forms of international trade links between countries; At the same time, it can analyze the impact of the main tools of trade policy, evaluate their economic efficiency, as well as solve the problems that arise when applying them in practice. In addition, the course presents the economic features of regional trade agreements, such as free trade areas, custom unions and common markets, as well as common trade barriers. The course will help improve students' knowledge and analytical thinking about the international business environment, with a focus on foreign trade.
34. Mutinational Financial Management	3
The course aims to provide knowledge related to corporate financial management in the international business context. The content emphasizes two main parts: (1) Macro-economics: the conceptual frameworks of macro-economic and the institutional foundations in the international financial environment; the roles/ impacts of these institutions/ factors on foreign exchange rate fluctuations; and the foreign exchange forecasting techniques and tools (2) International financial management: issues and opportunities of multinational companies in international financial markets, knowledge of foreign exchange derivatives (such as forward/ future/ option/ swaps contract) as well as foreign exchange risk management.
35. Import Export Management	3
The module introduces students to basic knowledge of import and export management, including the following main contents: Planning export and import business strategy; Import and export contract negotiation; Drafting international goods sale and purchase contracts and implementing import and export contracts.
36. International Project Management	3
The subject will be divided into two main sections. The first section covers the basics of setting up an international business project of an enterprise. The latter section will focus on the financial appraisal of the project, from the financial cost of capital to the construction of a cashflow that estimates the economic costs and benefits of business projects.
- Elective: Select 2 out of 6	6

37. International Marketing	3
This is an important subject in Marketing and other majors such as International Business, Commerce, Tourism ... in the context of globalization. This course presents concepts and tools for analyzing international marketing strategies and evaluating foreign markets. This course focuses on the marketing research skills to develop, evaluate and execute international marketing plans at the enterprise, national and regional levels based on the 4P of marketing. Through understanding and skillfully combining theory and practice, students gain a solid mindset about international marketing as well as a practical background needed about global markets. This course also creates a learning environment that inspires research, self-exploration, and refinement through group study methods, scenarios, and instructor-led exercises from the discussion at class.
38. Marketing in digital era	3
This course is especially aimed at those who are seeking opportunities to work in the online marketing industry. This course is designed to provide students with the latest knowledge about digital transformation and the business challenging environment. Students will be able to develop the digital mindset for marketing success, to manage the firm’s digital assets and integrate suitable media into marketing activities to win the customer’s behaviors.
39. Social Marketing	3
Social marketing is a field that applies the principles and techniques of commercial marketing to promote positive changes in the behavior of individuals and communities for the benefit of society. The main goal of social marketing is not financial profit but rather to improve quality of life, public health, protect the environment, and promote social justice. In this subject, students will be equipped with the necessary knowledge and skills to design, deploy and evaluate marketing campaigns to change public behavior, helping to enhance the image of businesses, organizations, and individuals. Strengthen community cohesion, create competitive advantage and contribute to sustainable social development.
40. Commerce in digital era	3
Commerce in Digital Era module introduces students to e-commerce knowledge, including main contents such as Commerce in Digital Era development and business models for e-commerce of countries around the world. gender; the fundamental foundation of e-commerce; online purchase and sale transaction principles; risks and limit the risks of buying and selling online; Electronic payment system and Electronic Data Interchange (EDI).
41. International financial and investment strategy	3
This course gives learners knowledge about the investment environment and how factors in the financial market affect investor decisions, Research financial instruments in global financial markets. Strategically understand the key financial decisions that organizations face in an international context and guide investment strategies in ever-changing international financial markets.
42. Sales Management and Digital Business	3
The course helps students gain basic and advanced knowledge of sales management and digital business. Students will learn how to recognize and take advantage of today's ever-changing market opportunities while effectively solving sales management problems with a diverse sales force and customer base. The subject also helps students improve communication skills, develop sensitivity and ethics in management and negotiation, problem solving, etc. improve planning, organizing, forecasting and planning skills. budgeting, recruiting and training as well as leading the sales force and evaluating their performance. In addition, students learn how to build long-term relationships and partnerships with potential customers, current customers and other stakeholders.
- Elective: Select 2 out of 6	6

43. Cross-cultural Management	3
Focusing on business and management, this course provides an intellectual and experiential forum for developing the interpersonal-intercultural communication and interaction skills necessary for international managers. While learning to identify cultural aspects of verbal and nonverbal behavior of persons from different cultures and themselves, students come to recognize cultural differences that can cause difficulties in management situations. Participants will acquire detailed expertise in dealing with a wide variety of cultural situations, challenges and paradigms, thus learning practical skills that will be useful for their own personal and professional development on an international level.
44. Organizational Behaviour in business	3
Organizational Behavior Module introduces students to some general issues about organizational behavior such as: Object, task, function and method of studying organizational behavior; The basis of personal behavior: Biographical characteristics, personality, perception, learning; Group behavior basis: Causes of group membership, factors that affect group behavior and group decision making; Organizational Structure: Organizational Model and Factors to Consider When Designing the Organizational Structure; Organizational culture issues such as: Characteristics and functions of organizational culture, formation and maintenance of organizational culture; Organizational innovation and development issues: Organizational shortcomings and adaptations, organizational change, organizational development processes, factors hindering organizational change and countermeasures overcoming obstacles to organizational change.
45. Management Information System	3
Information systems (IS) have been playing a central role in numerous facets of business and are the functional elements which contribute to the success of modern businesses. This course introduces students to information systems, their roles in the modern business environment, and considerations in developing and managing information systems to create high-quality products and services and to achieve competitive advantage. The course will also introduce students to technology infrastructure that underlies information systems, and ethical and social issues relating to information systems.
46. Foreign Trade Operations	3
The course aims to equip students with the practical skills and knowledge necessary in the field of foreign trade. In this course, students will study and review international practices and Incoterms. This module will provide students with the opportunity to access, familiarize themselves with, and practice the processes, procedures, and documents related to import and export of goods. This includes practicing the planning process for import-export operations at manufacturing enterprises and FORWARDER companies, from contract negotiation, preparation of transport documents, commercial documents, customs procedures, and electronic clearance, to international payments, among others. Students will participate in simulated real-life situations, helping them develop their ability to respond to issues that arise in foreign trade activities.
47. International Logistics	3
This course aims to provide knowledge, perspectives, and orientations within the logistics industry: ● The importance of logistics to the economy in general and the supply chain of businesses in particular. ● Logistics activities and functions are based on 3 main resource streams: (1) material: the concept and types of warehouse, the importance of packaging and material handling techniques in warehouse management, types of transportation and transportation management; (2) information: types of information management systems commonly used in logistics management; (3) finance: how logistics decisions affect the financial strategies of a business. ● Logistics management (demand management, order management, and customer service) and other related issues ● Logistics trends in the world; opportunities and challenges for domestic logistics (Vietnam)
48. Supply chain/Logistics Solution Design	3
This course will provide students the ability: - To understand the need for outsourcing and the consideration for benefits and challanges when outsourcing for a project Designing Logistics Solution - To comprehend the role of every single contract logistics when outsourcing a 3PL contractor within a project - To acknowledge the value proposition in Logistics Service through cost and service optimization mindset - To gain the overview of project management in Logistics Service - To be able to identify the characteristics of a project and 3 main phases of a project - To comprehend the skills needed to be a good member of the project management team - To understand the logistics solution project approaches through: phased approach, problem definition, design, project realization, project schedule and roadmap evaluation - To acknowledge the techniques needed in managing different phases of a project, including: planning a project, Initiating a project and Risks và Issues management

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS

UEH Standard programs in English (100% English)

General education knowledge: 50 CREDITS

Subjects of Major: 36 CREDITS

Subjects of Minor: 24 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 120 CREDITS