Course | Credits |
1. Marxist - Leninist Philosophy | 3 |
2. Marxist - Leninist Political Economics | 2 |
3. Scientific Socialism | 2 |
4. Ho Chi Minh’s Ideology | 2 |
5. History of Vietnamese Communist Party | 2 |
6. General Business English | 4 |
7. English for Business 1 | 3 |
8. English for Business 2 | 3 |
9. Mathematics for Business and Economics | 3 |
10. Applied Statistics for Business and Economics | 3 |
11. Microeconomics | 3 |
12. Macroeconomics | 3 |
13. The Legal Environment of Business | 3 |
14. Principles of Accounting | 3 |
15. Introduction to Psychology | 2 |
16. Sustainable Development | 2 |
17. Design Thinking | 2 |
18. Soft Skills | 2 |
19. Entrepreneurship | 1 |
20. Enterprise Resources Planning (Supply Chain Management) | 2 |
Course | Credits |
21. Principles of Marketing (EN) | 3 |
22. Marketing Management | 3 |
23. International Management | 3 |
24. Consumer Behaviour (EN) | 3 |
25. Global Strategic Management (EN) | 3 |
26. International Business (EN) | 3 |
27. Marketing Research (EN) | 3 |
28. New Product development and management | 3 |
29. Pricing Strategy | 3 |
30. Marketing Channel | 3 |
31. Integrated Marketing Communication | 3 |
32. Business Simulation (EN) | 3 |
Course | Credits |
33. Brand Management | 3 |
34. Marketing in Digital Era (EN) | 3 |
35. Service marketing | 3 |
36. Public Relations | 3 |
37. Advertising | 3 |
- Elective: Select 1 out of 4 | 3 |
38. Customer Relationship Management | 3 |
39. Artificial Intelligence and Marketing Applications | 3 |
40. Innovation Management | 3 |
41. Social Media and Mobile Marketing | 3 |
- Elective: Select 1 out of 4 | 3 |
42. Social Marketing | 3 |
43. Sales Management | 3 |
44. B2B Marketing | 3 |
45. International Marketing | 3 |
- Elective: Select 1 out of 4 | 3 |
46. Business Analytics | 3 |
47. Social Media Analytics | 3 |
48. Brand Identity System | 3 |
49. Trade Marketing | 3 |