Management of Tourism Services and Travel

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist-Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist-Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Business 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of business. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of business. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Business 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of business. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of business. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
12. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
13. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
14. Mathematics for Business and Economics	3
This is a course in finite mathematics for business students including sets, basic algebraic properties, linear equations and inequalities, functions and graphs, the exponential and logarithmic functions, the mathematics of finance, systems of linear equations and matrices, linear inequalities and linear programming, the simplex method, and an introduction to probability.
15. Applied Statistics for Business and Economics	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
16. The Legal environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
17. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
18. Data Science	2
This module aims to equip learners with basic knowledge of data science, heritage problems and methods; includes methods of math-statistics and computing, and application of DS for practical socio-economic problems. In addition, the module helps learners have necessary knowledge and skills on the application of new technologies in data collection and analysis in the fields of marketing, supply chain management, financial analysis and credit activities.
19. Soft Skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
20. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.

Subjects of Major: 24 CREDITS

Course	Credits
21. Tourism Management	3
This module which looks at what the tourism industry is and does, and why it is such an important global business. In simple terms it shows how tourism is organized, run and managed by tourism players - and how our desire to take holidays and use our leisure time creates an industry which is expanding and is sometimes seen as out of control.
22. Management Science	3
Management Science refers to solving managerial problems related to quantitative factors. Steps carried out by management scientists include: defining the problem and gathering data, formulating a model (typically a mathematical model) to represent the problem, deriving solutions to the problem from the model. Based on this procedure, the module will focus on introducing and analyzing different optimization techniques and models. Throughout the module, students will be guided the use of spreadsheets to run math operations. However, this module does not deeply go into the algorithm aspects of these models. Instead, it aims to analyze why and how these models are applied in solving managerial problems. The analysis of the requirements of data input and the interpretation of results will also be emphasized.
23. Customer Experience Design	3
The aim of this unit is to provide students with background knowledge and understanding of how travel and tourism businesses manage the customer experience. Students will be able to map the journey that a customer makes through a travel and tourism business. Students will consider how technology is changing the way customers interact with travel and tourism businesses and online & offline consumers are distinctly different.
24. Crowd Management	3
The individual psychology and behavior are well known to the public, but the crowd psychology and behavior are quite unfamiliar to many administrators. However, this knowledge is an important part of crowd management in the travel industry, especially when something goes wrong. This module provides the foundations of crowd concepts, crowd forming factors, crowd psychology and behavior, reactions, and management techniques. Crowd management models, crowd risk analysis matrices, and psychological software and tricks will also be introduced to help students be proactive when working with large groups in specific events.
25. Distribution Management in Tourism	3
The unit will provide students with background knowledge and understanding of the structure of distribution system in the tourism industry. Students know how customers buy products and service, roles of all parties in the channel, competitive characteristics, types of sales and shopping incentives.
26. Human Resource Management in Tourism	3
The aim of this unit is to enable students to appreciate and apply principles of effective Human Resource Management (HRM). Students will explore the importance of training and development in building and extending the skills base of the organisation and ensuring it is relevant to the ever-changing business environment.
27. Yield Management	3
This module is designed to provide students with fundamental understanding about principles of yield management and the use of capacity control and pricing strategies to achieve profit improvement within businesses with following characteristics: perishability, non-storability, constrained supply, seasonality. Based on these foundations, the module emphasizes the yield management activities in the tourism sector, including: hotels, restaurants, carriers, and travel operators.
28. Tourism Marketing	3
The tourism marketing course will guide students along the way to learn and intriguingly explore the aspects of tourism marketing. Throughout the process, students are directed and mastered the concepts, applications, viewpoints of market opportunities, the marketing experiences that have been concluded, and the successful situations that have been identified in tourism marketing art on a global scale. Marketing is both an art and a science which students will recognize when they are introduced the role of marketing in business operations of the business and the community; explore the tools and techniques used to develop marketing strategies. The course will specifically emphasize the impact of the multicultural environment, the importance of factors in the marketing mix, the hot issues of today's marketing, and methods of analyzing marketing opportunities in the tourism industry. In this process, students are also introduced and instructed on Internet marketing techniques, mobile platforms, digital technology, big data ... to help students grasp and anticipate new marketing trends.

Subjects of Minor (Select 1 out of 2): 41 CREDITS

Course	Credits
Minor 1: Travel Management

29. Global Tourism Destinations	3
This unit provides students with an understanding of the scale, nature and development of tourism at a global level. Students will use statistics to analyse the scale and value of tourism in all global regions. Having identified trends, they will explain these trends, most notably that of continued growth. They will be required to examine the growth in different global regions and specific destinations.
30. Hospitality Management	3
This module describes the routine tasks that occur in all hotel departments, operating within the entertainment business unit or on cruise ships. The course helps students understand the roles and responsibilities of the head of each department and what he/ she needs to do to make the activities smooth and effective. The highlight of the program is the activities of the front office, housekeeping department, and other departmets of the operating group. Topics include business structure, departmental responsibility, accommodation services, staff allocation, coaching and training, managerial decision-making skills and industry trends.
31. Tour Operation Management	3
The aim of this unit is to provide students with an understanding of tour operations management. Starting with the role, function, structure and organisation of the tour operating sector, and types of tour operator, students will then work through the process of producing package holidays. This will include the issues faced by management such as strategic and tactical decision-making in order to produce a successful business.
32. Travel Sales Management	3
This unit introduces students to the discipline of sales management for the 21st century, gives a comprehensive overview of sales management and equips students with the tools and knowledge they need to succeed in today’s increasingly complex and fast-paced sales environment.
33. Travel Service Development	3
Travel services are sold to visitors for sensory, emotional and psychological benefits. In the present context, when visitors' needs change rapidly, it is reflected in how they require service on journeys requiring travel services that need to be studied thoroughly and precisely to bring exciting experiences. The problem-solving approach helps learners absorb the most effective way of thinking to design a new travel product or develop and adjust existing products.
34. Tourism Guide	3
The course equips learners with professional knowledge, professional skills as well as the organizational process to guide tourists through different instructional methods.
35. Destination Management	3
This course provides students with a comprehensive review of the main issues and concepts related to destination management. At the same time, students are provided with knowledge of the various organizations involved in providing direction and support for the continued sustainable development and growth of tourism destinations. Learners will evaluate the role of public and private sector organizations in developing and marketing destination marketing and management strategies.
36. Tourism Research Project	3
The aim of this unit is to offer students the opportunity to engage in sustained research in a specific field of study. The unit enables students to demonstrate the capacity and ability to identify a research theme, develop research aims, objectives and outcomes, and present the outcomes of such research in both written and verbal formats. On successful completion of this unit, students will have the confidence to engage in problem-solving and research activities which are part of the function of a manager.
37. Customer Relationship Management in Tourism	3
The subject explains what customer relationship management is, the benefits it offers, the environment in which it is used, technologies that are exploited, and how it is implemented. The course covers customer relationship management practices and the technologies used to enhance marketing, sales, and service performance across all phases of the customer life cycle including customer attraction, customer retention, and market development. The subject also shows how to coordinate customer relationship management with other functions in the business
- Elective: Select 1 out of 4	3

38. Travel Marketing	3
The course provides the necessary knowledge and skills for students in specialized marketing. Thereby, students comprehensively understand how to organize operations, specialize work, allocate resources including people and materials, and apply marketing activities to their majors. The course also equips the knowledge about the ability to analyze customer behavior and competitors, and research the market to reinforce the first steps in planning a complete marketing. Knowledge of advertising, promotion, and communication will be carefully grasped through activities and exercises in the course.
39. Special Interest Tourism	3
This unit is designed to enhance students’ knowledge and understanding of the global special interest tourism market. Students will investigate the scale and scope of existing special interest tourism products and services, and will carry out research to explore emerging and developing niche and special interest opportunities.
40. Tourist Psychology	3
This course provides students with aspects of visitor psychology to understand their behavior. This unit aims to equip students with the ability to identify and classify tourist psychology, one of the key aspects to decision making of administration activities.
41. Corporate Travel Management	3
The aim of this unit is to develop students’ knowledge of the corporate travel environment and the business travel agent’s operational practices necessary to meet the needs of the corporate traveller. Through research of current industry practice and the use of case studies, students will critically evaluate the globalbusiness tourism market.
- Elective: Select 1 out of 4	3

42. Computerization in Tourism	3
The unit will introduce students the information systems in tourism, telecommunications infrastructure and the internet. Students also know how to connect and operate these components. Additionally, the course will enable student to learn about e-commerce, business strategies through digital environment (mobile platform and booking software and applications) and the application of information technology in human resource management, sales and marketing and safety system.
43. Passenger Transport Services	3
The aim of this unit is to provide students with an understanding of the strategic importance of passenger transport services in today’s modern world. Each passenger transport service industry will be examined in relation to structure, organisation and management. The current trends influencing the sectors will also be examined and the implications this has for managing transport services.
44. Travel Distribution Management	3
This unit is designed to provide students with an understanding of the complex chain of distribution in the travel industry. The unit will cover the nature of relationships between organisations at different stages of the chain of distribution: principals, wholesalers and retailers. Students will research interrelationships and how these have changed owing to a range of factors including increased integration, technology and consumer trends.
45. Dynamic Product and Packaging	3
The aim of this unit is to provide students with a background knowledge and understanding of the design, management and distribution of dynamic products and packages. The unit will enable students to develop their understanding of how tour operators use the principles of dynamic packaging to improve the products and services they offer, whilst being able to react quickly to changing market demands.
- Elective: Select 1 out of 3	3

46. Responsible Tourism	3
he aim of this unit is to provide students with the knowledge and understanding of responsible tourism, and how this is managed and developed in different countries. Starting with understanding the concept and meaning of responsible tourism, students will then apply this to a ‘real-life’ situation through the creation of a local or national tourism development case study. This will involve planning, resolving conflicts of interest, balancing supply with demand, moral and ethical issues, and economic and social environmental issues.
47. Sustainable Tourism Development	3
The course is intended as an introduction to the concept of sustainability and sustainable development in the field of tourism. The analysis will cover the principles of sustainable tourism and its practical application from the point of view of the tourism destinations and tourism businesses as well. One of the basic goals will be to better know the theoretical and practical aspects of environmental management in the tourism sector, as well as issues related to economic and social sustainability of tourism development.
48. Culture and Heritage	3
This unit looks at innovative cultural and heritage management and its role within the cultural tourism industry. The unit offer students an opportunity to develop their own entrepreneurial and creative skills when planning for the management of a cultural and heritage tourism development.
49. Apprenticeship (Enterprise semester)	5

Minor 2: Cruise Management

50. Cruise Research Project	3
The aim of this unit is to offer students the opportunity to engage in sustained research in a specific field of study. The unit enables students to demonstrate the capacity and ability to identify a research theme, develop research aims, objectives and outcomes, and present the outcomes of such research in both written and verbal formats. On successful completion of this unit, students will have the confidence to engage in problem-solving and research activities which are part of the function of a manager.
51. Global Tourism Destinations	3
This unit provides students with an understanding of the scale, nature and development of tourism at a global level. Students will use statistics to analyse the scale and value of tourism in all global regions. Having identified trends, they will explain these trends, most notably that of continued growth. They will be required to examine the growth in different global regions and specific destinations.
52. Hospitality Management	3
This module describes the routine tasks that occur in all hotel departments, operating within the entertainment business unit or on cruise ships. The course helps students understand the roles and responsibilities of the head of each department and what he / she needs to do to make the activities smooth and effective. The highlight of the program is the activities of the front office, housekeeping department, and other departmets of the operating group. Topics include business structure, departmental responsibility, accommodation services, staff allocation, coaching and training, managerial decision-making skills and industry trends.
53. Cruise Passenger Service	3
This course introduces learners to issues related to cruise ship service management in terms of service providers, cruise service impacts and tourist management. At the same time, knowledge of logistics management and purchasing is also provided to help learners manage services not only from the customer side but also from the suppliers. In addition, marketing communications in the industry and service packages are mentioned to serve as a stepping stone for the development of cruise products and services, build itinerary and trip plans, and design and create short -side activities. Through the mentioned contents, participants have an overview of the standards of the cruise service quality. Finally, this module also identifies predictive methods as well as the challenges facing the cruise ship industry in the future to facilitate discussion so students have the ability to analyze problems and to think logically.
54. Cruise Operation Management	3
The course provides learners with an understanding of management activities, business organization of a cruise company; help learners grasp business trends, opportunities as well as challenges in the current environment for this field. Students will research on cruise management, marketing and sales strategies for various cruise lines. With that knowledge, learners are able to perform tasks such as business planning, product design, building and managing a system of distribution channels, establishing relationships with suppliers or improving the quality of customer service of a cruise company.
55. Customer Relationship Management in cruise industry	3
The unit introduce the basic principles of customer relationship management (CRM) such as benefits, return, business environment, applied technology, process and procedure. We will show how to apply and manage CRM system to enhance marketing, sales and customer services during the customer journey (attraction, maintain, market development, sustainable competitive advantages).
56. Food and Beverage Operation	3
Food and Beverage Operation course describes the operations, the organization methods of the culinary department on a cruise. Students will have to learn the operational skills needed to work in the F&B field and learn the equipment and technology used. In addition, students obtain an understanding of different quantitative methods to track cost and revenue fluctuations of this department. Through it, students will understand the task of governance
57. Cruise Sales Management	3
The module approaches various types of events, including events organized by the banquet department (specializing in providing event and banquet services) in the hotel and the basic features of different kind of event above. Learn about sales promotion tools, organize event marketing, and their practical applications. Analyzing the methods of organizing the sale of event products and services in the hotel, focusing on job descriptions, essentials of characteristics and skills. Practical situations that a salesperson for an individual customer and group customer transactions directly or through other sales channels must go through in order for students to draw the experiences of selling skills for yourself.
58. Front office Management	3
The Front Office is the face of the accommodation sector and has an invaluable role in elevating and enhancing the customer experience and relationship. The aim of this unit is to provide students with the understanding of how the hotel Front Office is managed and its importance within accommodation services; the day-to-day management of the Front Office and gain an understanding of what is involved in each phase of the guest experience as well as managing in room sales revenue and the importance of yield management in maximising revenue.
- Elective: Select 1 out of 4	3

59. Cruise Marketing	3
The course provides the necessary knowledge and skills for students in specialized marketing. Thereby, students comprehensively understand how to organize operations, specialized work, allocate resources including people and materials and apply marketing activities to majors. The course also equips the knowledge about the ability to analyze customer behavior, analyze competitors, and research the market to reinforce the first steps in complete marketing planning. Knowledge of advertising, promotion, and communication will be carefully grasped through activities and exercises in the module.
60. Service creation	3
This module provides an overview picture of the increasingly important role of the service industry. Starting with the understanding of customer experience, the module presents the principles of transforming experience into creative services, thereby creating services which are effective in term of customer service as well as resource feasibility. Case studies in real business are discussed to illustrate how techniques and processes of creatively designing services are in practical application.
61. Tourist Psychology	3
This course provides students with aspects of visitor psychology to understand their behavior. This unit aims to equip students with the ability to identify and classify tourist psychology, one of the key aspects to decision making of administration activities.
62. Service Recovery	3
A service failure is any type of error, mistake, deficiency or problem occurring during the provision of a service. The consumption of tourism and hospitality services involves a high degree of uncertainty and risk The inherent variability in tourism and hospitality services is attributable primarily to two factors: the heavy reliance on human service providers and the near impossibility of quality in- spections prior to consumption.
- Elective: Select 1 out of 3	3

63. Environmental impact of Tourism	3
The module focuses on analyzing the impact of tourism on the environment, including its positive and negative sides, since the local to global level. The course provides a historical overview of tourism growth. This matter discusses how the tourism industry markets physical and cultural environments, to create tourism products for sale in the consumer market. In this process, there have certainly been consequences from tourism growth in terms of the environment and the use of the described environmental management and planning techniques. The ethical interactions between tourism and the environment are also considered. Module knowledge opens with issues of the natural, economic, socio-cultural and political environment and their impact on the local, regional, national and international levels.
64. Dynamic Product and Packaging	3
The aim of this unit is to provide students with a background knowledge and understanding of the design, management and distribution of dynamic products and packages. The unit will enable students to develop their understanding of how tour operators use the principles of dynamic packaging to improve the products and services they offer, whilst being able to react quickly to changing market demands.
65. Timeshare management	3
The unit will introduce the timeshare business in lodging industry (hotel, resort) and could be applied for cruise business. This kind of business is atrractive in hospitality industry and currenty become the most profitable investment channel.
- Elective: Select 1 out of 3	3

66. Queuing Management	3
The module presents the basic methods and approaches in queuing models, understands how models are built, and analyzes them. Students are also instructed how to build a mass-service model for customer service cases. One-server and multiple-servers models are analyzed with different customer arrival orders and determined how time and cost are calculated in the waiting system. Waiting situations will be reflected to constitute the quality of tourism service.
67. Computerization in Tourism	3
The unit will introduce students the information systems in tourism, telecommunications infrastructure and the internet. Students also know how to connect and operate these components. Additionally, the course will enable student to learn about e-commerce, business strategies through digital environment (mobile platform and booking software and applications) and the application of information technology in human resource management, sales and marketing and safety system.
68. Bartender and Bar Management	3
The course equips learners with knowledge and skills in the preparation of alcoholic and non-alcoholic beverages as well as how to operate and manage the bar. Through practical lessons, students will understand the importance of communication skills, the body language of a bartender will help perform better their work.
69. Club management	3
The unit introduces students to background of club management and operation. The main content includes club introduction, basic type of club and career development, human resources management, finance and information system, service quality management, Marketing and business plan for specific clubs (entertainment, heath and fitness, and golf)
70. Apprenticeship (Enterprise semester)	5

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor (Select 1 out of 2): 41 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS

UEH Standard Programs

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor (Select 1 out of 2): 41 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 125 CREDITS