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Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
Tạp chí: Journal of Promotion Management
Tác giả: Nguyen-Viet, B., Thi Hoang Nguyen, Y.
DOI: 10.1080/10496491.2023.2289934
Năm: 2024
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Understanding Shadow IT usage intention: a view of the dual-factor model
Tạp chí: Online Information Review
Tác giả: Nguyen, T.
Năm: 2024
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Uniqueness of second-order elliptic operators with unbounded and degenerate coefficients in L1-spaces
Tạp chí: Quaestiones Mathematicae
Tác giả: Do, T.D., Truong, L.X.
DOI: 10.2989/16073606.2024.2344706
Năm: 2024
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University Social Responsibility and Teachers’ Satisfaction: The Mediating Role of Reputation and Image
Tạp chí: Journal of Social Studies Education Research
Tác giả: Phan, T.C., Ngo, V.M., Nguyen, T.P., Saefullah, K., Doran, D.
Năm: 2024
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Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion
Tạp chí: Journal of Hospitality and Tourism Insights
Tác giả: Le, A.N.H., Tran, P.T.K., Le, T.D.
DOI: 10.1108/JHTI-01-2024-0021
Năm: 2024
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Unraveling the multiscale comovement of green bonds and structural shocks: An oil-driven analysis
Tạp chí: North American Journal of Economics and Finance
Tác giả: Rehman, M.U., Nautiyal, N., Zeitun, R., Vo, X.V., Ghardallou, W.
DOI: 10.1016/j.najef.2024.102122
Năm: 2024
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Unveiling How Digital Finance Enhances Sustainability-Oriented Organizational Performance: Insight into Mediating Role of Heterogeneous Technological Progress and Green Innovation
Tạp chí: International Journal of Sustainable Development and Planning
Tác giả: Huy, P.Q., Phuc, V.K.
Năm: 2024
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Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Tạp chí: Journal of Research in Interactive Marketing
Tác giả: Wang, T., Thai, T.D.-H., Yeh, R.K.-J., Tamariz Fadic, C.
DOI: 10.1108/JRIM-11-2022-0335
Năm: 2024
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Upward and Downward Multifractality and Efficiency of Chinese and Hong Kong Stock Markets
Tạp chí: Computational Economics
Tác giả: Mensi, W., Vo, X.V., Kang, S.H.
DOI: 10.1007/s10614-023-10526-9
Năm: 2024
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Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising
Tạp chí: Acta Psychologica
Tác giả: Nguyen-Viet, B., Nguyen, A.T.L.
DOI: 10.1016/j.actpsy.2024.104210
Năm: 2024
