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Branding in higher education: a bibliometric analysis and research agenda
Tạp chí: Journal of Marketing for Higher Education
Tác giả: Le, Q.H., Fuller, R., Hoang, T.-H., Nguyen, N.
DOI: 10.1080/08841241.2023.2289020
Năm: 2023
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Modeling Consumers’ Purchase Intention for Environment-Friendly Packaged Products: An Empirical Study in Vietnam
Tạp chí: Journal of International Food and Agribusiness Marketing
Tác giả: Nguyen-Viet, B., Nguyet-Phuong Vo, H., Nguyen-Trang Pham, T.
DOI: 10.1080/08974438.2023.2192215
Năm: 2023
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A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief: a moderating role of health consciousness
Tạp chí: International Review of Retail, Distribution and Consumer Research
Tác giả: Luan, C.-C., PhamThi, H., Ulysses, N.
DOI: 10.1080/09593969.2023.2252628
Năm: 2023
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Teacher’s awareness of intercultural pragmatics in adult EALD classrooms: an exploratory study in the multicultural context of Australia
Tạp chí: Language Awareness
Tác giả: Nguyen, C.D., Ton-Nu, A.T.
DOI: 10.1080/09658416.2023.2236015
Năm: 2023
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The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior
Tạp chí: International Journal of Human-Computer Interaction
Tác giả: Chen, J.V., Ha, Q.-A., Vu, M.T.
DOI: 10.1080/10447318.2022.2098566
Năm: 2023
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Real-Time Interactivity and Impulsive Buying in Livestreaming Commerce: The Focal Intermediary Role of Inspiration
Tạp chí: International Journal of Human-Computer Interaction
Tác giả: Khoi, N.H., Le, A.N.-H.
DOI: 10.1080/10447318.2023.2176987
Năm: 2023
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How Do You Wish to Appear? An Empirical Study of Factors Affect Intention to Purchase Face-Swap Apps Under Social Comparison Perspective
Tạp chí: International Journal of Human-Computer Interaction
Tác giả: Ha, Q.-A., Le, N.Q.T., Nguyen, T.T.T., Pham, T.T.T., Pham, B.A., Le, N.Q.L.
DOI: 10.1080/10447318.2023.2188538
Năm: 2023
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A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market
Tạp chí: Journal of Promotion Management
Tác giả: Nguyen-Viet, B.
DOI: 10.1080/10496491.2022.2143985
Năm: 2023
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Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention
Tạp chí: Journal of Promotion Management
Tác giả: Dinh, K.C., Nguyen-Viet, B., Phuong Vo, H.N.
DOI: 10.1080/10496491.2023.2165209
Năm: 2023
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Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
Tạp chí: Journal of Promotion Management
Tác giả: Nguyen-Viet, B., Thi Hoang Nguyen, Y.
DOI: 10.1080/10496491.2023.2289934
Năm: 2023
