UEH Master programs for International Students

International Business (applied)

Semester
(Planned)
Course Type Course
Semester 1
(17 credits)
Compulsory
  • International Finance strategy and Investment (3 credits)
  • Compulsory
  • Foreign Language (4 credits)
  • Compulsory
  • Research Methods (3 credits)
  • Compulsory
  • Philosophy (4 credits)
  • Compulsory
  • (EN) Global Business in the digital era (3 credits)
  • Semester 2
    (15 credits)
    Compulsory
  • Global Business Strategy (3 credits)
  • Elective
  • Consumer Behavior, Digital Buyers (3 credits)
  • Compulsory
  • Global operations and supply chain management (3 credits)
  • Elective
  • Human Resource Management and Global Leadership (3 credits)
  • Elective
  • Management in the multicultural environment (3 credits)
  • Elective
  • AI, Big data in Marketing Analysis (3 credits)
  • Compulsory
  • Business Analytics & Forecasting (3 credits)
  • Semester 3
    (15 credits)
    Elective
  • Business Ethics and Sustainable Development (3 credits)
  • Elective
  • Export - Import Business (3 credits)
  • Elective
  • International Logistics (3 credits)
  • Elective
  • Global Marketing (3 credits)
  • Elective
  • Social Marketing (3 credits)
  • Elective
  • Service Management and e-business (3 credits)
  • Elective
  • (EN) Business Simulation (3 credits)
  • Elective
  • (EN) Sales Management and e-business (3 credits)
  • Elective
  • (EN) Service Marketing (3 credits)
  • Elective
  • (EN) Brand Management (3 credits)
  • Elective
  • (EN) Business Modeling (3 credits)
  • Semester 4
    (13 credits)
    Compulsory
  • Thesis (7 credits)
  • Compulsory
  • Trends in the regional business environment (3 credits)
  • Compulsory
  • Designing Managerial projects in International Business (3 credits)