Electronic Commerce

General education knowledge: 50 CREDITS

Course	Credits
1. Marxist - Leninist Philosophy	3
Marxist - Leninist Philosophy module provides students with the most general knowledge of development and movement as a scientific basis for evaluating and solving problems arising in life. The module includes the basic contents: dialectical materialism, materialistic dialectism and historical materialism. Dialectic materialism provides learners with a scientific worldview as the basis for a positive and creative attitude to life. Dialectic materialism provides learners with a method of dialectic thinking to correctly recognize and solve problems in life. Historical materialism provides learners with a correct understanding of the existence and social development as well as the scientific methodology to recognize and solve social problems.
2. Marxist -Leninist Political Economics	2
The Marxist - Leninist Political Economy course is used for non-specialized political theory, studying the basic principles of Marxism-Leninism about the production of goods, the market and the role of actors in the economy. market economy. Research produces surplus value in a market economy, associated with it is the problem of capital accumulation and reproduction, along with manifestations of surplus value. The subject also studies competition and monopoly in the market economy. Study of the socialist-oriented market economy and economic interest relations in Vietnam. Study the strategy of industrialization, modernization and international economic integration of Vietnam.
3. Scientific Socialism	2
It is one of three constituent parts of Marxism-Leninism, a compulsory subject in the training program of universities and colleges in the country. The scientific socialism subject (social science) for the undergraduate degree without majoring in political theory equips students with the core content of the following specific issues: The process of formation and development of socialism; Working-class history mission; Socialism and the transition to socialism; Socialist democracy and a socialist state; The social-class structure and class alliances, class in the period of transition to socialism; Ethnic and religious issues in the transition to socialism; The family problem in the transition to socialism. On that basis, it helps students form their thinking, analytical skills, evaluate and identify the nature of socialism and the transition period to socialism in Vietnam, forming a school, Marxist-Leninist ideology, building appropriate social responsibility in employment and post-graduate life.
4. History of Vietnamese Communist Party	2
Equip students with the knowledge of objects, purposes, tasks, research methods, study of Party History and the basic, core, systematic knowledge about the birth of the Party (1920 - 1930), the process of the Party leading the struggle for power (1930 - 1945), leading two resistance wars against French colonialism and the American imperialist invasion, completing national liberation, reunification (1945) - 1975), led the country transitionally to socialism and carried out the reform (1975 - 2018). Thereby affirming the successes, raising the limitations, summarizing the experiences of the revolutionary leadership of the Party to help learners raise awareness, belief in the Party and the ability to apply the learned knowledge. into practical work, contributing to building and defending the Socialist Vietnam Fatherland.
5. Ho Chi Minh’s Ideology	2
The Ho Chi Minh Thought module consists of 6 chapters, providing students with basic knowledge of: Objects, research methods, meaning of learning subjects. ; on the basis, process of formation and development of Ho Chi Minh's thought; Ho Chi Minh's basic ideas about national independence and socialism, the Communist Party of Vietnam, about national solidarity and international solidarity, culture, morality and people.
6. General Business English	4
General Business English helps students: - Develop English language skills on the topics and contexts of work and business environments. - Have general knowledge of many fields such as careers, companies, selling, great ideas and stress. - Equip knowledge and skills to take the test for the international certificate of business communication English (TOEIC), contributing to achieving English output standards at level B1 (according to the European Framework of Reference, CFER).
7. English for Technology, Communication and Design 1	3
This module aims to enhance students' comprehension of academic language and literacy practices within the field of Technology, Communication and Design. The design of the module facilitates the integration of language learning with key content areas, enabling students to develop a profound understanding of how language functions in communicating subject matter. Consequently, students will be able to acquire essential language skills relevant to the field of Technology, Communication and Design. Students actively foster their learning experience through engaging in diverse learning activities such as case studies, role-plays, simulations, presentations, and group discussions.
8. English for Technology, Communication and Design 2	3
The principal aim of this module is to enhance students' cognitive mastery of the intricate interplay between academic language and the specialized discourse conventions within the field of Technology, Communication and Design. The structural framework of the module strategically facilitates the integration of linguistic acquisition with the foundational subject matter, thereby endowing students with the capacity to cultivate a profound comprehension of the nuanced role of language in the dissemination of specialized knowledge. Consequently, students will acquire and develop essential language competencies that are intrinsically pertinent to the field of Technology, Communication and Design. Students will be involved in various interesting activities like studying real cases, acting out scenarios, doing simulations, giving presentations, and having group discussions to make their learning experience exciting and valuable.
9. Introduction to Psychology	2
The objective of the field of psychology is to understand how the mind and brain interact with the external world to shape behavior. This course is designed to be an introduction to the science of psychology, which focuses mainly on the study of mind, emotion and behavior in humans. The course will provide basic knowledge that helps students build foundations in psychology. Furthermore, students will also understand how the knowledge of psychology is applied in management, economics, marketing, consumer behavior, technology management, and other fields. The contents of this course will include 3 modules: (1) Module 1: Introduction to psychology, (2) Module 2: psychological processes and behaviors, (3) Module 3: Correcting individual and social behaviors.
10. Sustainable Development	2
The course "Sustainable Development" introduces students to the key principles, concepts, and challenges of sustainable development with a focus on the context of Vietnam. As a rapidly developing nation, Vietnam faces complex social, economic, and environmental issues that require sustainable solutions. This undergraduate-level course aims to equip students with a comprehensive understanding of sustainable development theory, its application, and the role of various stakeholders in achieving sustainable outcomes. Studying "Sustainable Development" is essential for students to develop a holistic understanding of the challenges facing the world and to equip themselves with the knowledge and skills needed to contribute positively to a sustainable and equitable future. The course fosters critical thinking, global awareness, and responsible citizenship while providing a pathway to meaningful and impactful careers in a world that increasingly values sustainability.
11. Design Thinking	2
Design thinking is a problem-solving method that puts the user at the center of the process. It provides a dynamic framework for approaching idea formation, creative exploration, and divergent thinking. The Design Thinking course provides knowledge of principles, tools, and methods that promote creative thinking, such as Empathy Map, Persona/ User profile, Journey Mapping, How might we …?, Value Chain Analysis, Brainstorming, Mind Mapping, Story Telling, Problem Statement, Concept Development, Assumption Testing, Rapid Prototyping, Customer Co-Creation, Prototype to test, Experience Testing, Learning Launch….. Students will learn purposeful use of tools and alignment with process to solve real-world situations. They will develop skills in teamwork, critical thinking, presenting and expressing ideas. Students will learn how to communicate effectively, give and receive feedback, respect the ideas and perspectives of others.
12. Microeconomics	3
Principles of microeconomics is an introductory course for students of Economics - Business and Management majors, teaching about the basic principles of microeconomics. This course will help us make decisions and understand how the world works by studying the behavior of economic actors in the market toward making decisions about allocating scarce resources. The subject focuses on the motives, how actors make decisions, and the interactions that affect other actors as well as the economy as a whole. The course also addresses market failures, which underlie government regulatory measures for optimal efficiency under competitive general equilibrium.
13. Macroeconomics	3
Macroeconomics studies the economy at the aggregate level, including: Describe and measure macroeconomic variables including output (GDP, GNI, GNDI), inflation, employment and unemployment. Apply simple macroeconomic models to explain the relationships between macroeconomic variables, for example those between government budget and economic growth and inflation, those between money supply and interest rate and exchange rate. Analyze short-run macroeconomic fluctuations, issues of business cycles, supply and demand shocks, the roles of fiscal and monetary policies in stabilizing the economy.
14. Mathematics for Business and Economics	3
This is a course in finite mathematics for business students including sets, basic algebraic properties, linear equations and inequalities, functions and graphs, the exponential and logarithmic functions, the mathematics of finance, systems of linear equations and matrices, linear inequalities and linear programming, the simplex method, and an introduction to probability.
15. Applied Statistics for Business and Economics	3
Statistics for Economics and Business course provides in a systematic way statistical methods including gathering data on economic; business phenomena and processing collected data into useful information which are used as facts for making decisions for the management of the economy and society. These methods include descriptive statistics, statistical inference, index-number, forecasting ... To introduce students to popular and easy to use packages as a tool to support statistical treatments to save time, effort and increase the accuracy of the results, helping students familiar with outputs from the packages.
16. The Legal Environment of Business	3
This course equips students with the economics and law majors at UEH with basic legal knowledge to operate in the business environment in Vietnam, focusing on comparison with advanced countries. The subject consists of two parts: Part One Outline of the law in the business environment. This part focuses on teaching learners who have basic understanding / knowledge of law, including: nature of law, existence of law and legal subjects. From there, help learners approach specific issues of the law of a businessman in the future, including: constitutional law protecting freedom of business, management and supervision of the state with business activities. business and legal liability of business entities. Understanding the law and its role, judging the law and having an attitude of law is the main objective of this section.Part Two Laws for business people. This section equips students with basic knowledge about the formation, existence and operation of an enterprise such as setting up a business, entering a market, conducting a business and withdrawing from the market. The main contents of this section include: law on property, corporate law, law on business contracts, law on dealing with disputes in business, law on corporate bankruptcy. Understanding, evaluating, analyzing and applying the provisions of the law on entering, operating and withdrawing from the market is the key objective of this section.
17. Principles of Accounting	3
The principles of accounting module help students to understand and awareness the basic theoretical knowledge of accounting, as a foundation for application and research into the next professional subjects of the economic sector such as administration, business, finance, banking, accounting, auditing, ...
18. Soft Skills	2
Soft skills course generates the foundation knowledge of soft skills, applicable to the workplace environment. The goal of learning is to combine the major knowledge with content and implementation of core soft skills techniques, giving students more effective access to the work environment after graduation. The core soft skills include Critical thinking; Problem-solving skills; Adaptability to the working environment; Effective communication and presentation skills; Service Oriented, Self-positioning skills, Feedback and Coaching.
19. Entrepreneurship	1
The course will build on cross-curricular academic skills, by integrating inquiry-based learning and business tools that will enable students to analyze, create, develop and pilot small businesses. Concepts and skills are reinforced by a strong emphasis on hands-on experiences. Applications to society, individuals, and the utilization of technology are included.
20. Data Science (EN)	2
This module aims to equip learners with basic knowledge of data science, heritage problems and methods; includes methods of math-statistics and computing, and application of DS for practical socio-economic problems. In addition, the module helps learners have necessary knowledge and skills on the application of new technologies in data collection and analysis in the fields of marketing, supply chain management, financial analysis and credit activities.

Subjects of Major: 24 CREDITS

Course	Credits
21. Mathematics for Computing	3
This module introduces basic ideas and methods in discrete mathematics, as well as essential mathematical tools in IT. The course illustrates the importance of discrete math concepts and provides relevant problem-solving tools for IT professionals, with a particular focus on problem solving using mathematical methods.
22. Fundamentals of Information Technology	3
This module aims to provide learners with knowledge of architecture of computer systems, operating systems; database, enterprise information system; and text formatting skills, data analysis skills.
23. Internet services and applications	3
Internet - a global network system, bringing many benefits and a foundation for e-commerce to develop. Understanding the Internet will help students gain a background in learning the following subjects. The content of the module is divided into 3 main parts: (1) Concept and general knowledge about the Internet; (2) Internet-based services; (3) Apply Internet-based services to e-Business
24. Fundamentals of Programming	3
This course equips the basics of programming techniques as one of the foundations in the fields of Computer Science and Information Technology. In addition, the course presents the basic concepts of algorithms and how algorithms are developed. The course also provides knowledge of C # programming languages such as: data types; declare variables, constants, expressions; assignment commands; import and export data; branch, loop control structures; 1 and 2 dimensional arrays; function / method; string type; file, ... so that students can apply the settings of the algorithms from elementary to advanced.
25. Database	3
This course equips students with basic knowledge of database, knowledge of designing and building relational data models, knowledge of managing and exploiting data through a database management system. data. With the above knowledge, students can build an appropriate management and data mining solution according to the real needs of an organization or business.
26. Principle of Marketing (EN)	3
The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
27. Management	3
This course will introduce students to general management principles and theories and complements students with basic knowledge and skills so that students would become knowledgeable employees or an efficient member of a team and a successful manager. This course will provide knowledge and skills appropriate to all economics and business students regardless of majors or individual career planning. In this course, we emphasize a combination of theory and practice. Students will be guided on how employees and managers of an organization can use theories and management principles to develop as individuals, excel in their work, and understand their organization. Many of the concepts and principles that would be taught in this course are very useful for the student's life as well as the students’ workplace. Those will help students improve their cognitive and behavioral skills to quickly achieve their career goals in an increasingly dynamic, diverse, and competitive business environment of the 21st-century.
28. Managerment Information System (EN)	3
Information systems play a central role in many aspects of business operations, being one of the most important functional parts of the success of all modern socio-economic organizations. This course introduces students to information systems, the role of information systems in a modern business environment, issues to consider in the development and management of information systems to contribute to the creation of goods and services. high quality service and win a competitive advantage. The course also presents the information technology basis of information systems, related issues of privacy and confidentiality, ethics and society.

Subjects of Minor: 39 CREDITS

Course	Credits
29. Business Analysis	3
This course introduces the knowledge and skills required for students to be able to perform business analysis effectively. Business analysis techniques will be introduced from the status survey phase, analyzing stakeholder perspectives to identify and model requirements, and prepare and present a business case. In addition, students will be given discussion topics / exercises to apply knowledge learned.
30. System Analysis and Design	3
This course provides students with the knowledge and skills to propose an IT solution in business and management. The course includes the following main contents: a. Introducing the analysis and design processes, the document system and the object-oriented design analysis methodology; b. Introducing UML, a modeling language, and its role in the information systems life cycle; c. Modeling business processes, system functions, structures, and behaviors; d. Designing layers, database, user interfaces, and physical architecture. d. Design: layers, databases, user interfaces, and physical architecture.
31. Electronic Commerce (EN)	3
This module gives students an overview of advancements in e-business, e-commerce business models, technology, market characteristics, and customer behavior; ways to organize and operate e-business and business trends are evolving in the online space.
32. E-commerce technology	3
This course introduces the knowledge and skills necessary for students to be able to master the open source technologies used to develop e-commerce systems to be able to build their own e-commerce system. or modify, upgrade existing e-commerce systems. The knowledge is provided quite a lot and spreads over many fields, from database management systems, new programming languages and Web applications, as well as existing e-commerce platforms.
33. E-commerce project management	3
This module aims to provide students with an understanding of the objectives of an e-commerce project activity; stages of e-commerce project management; areas to be managed by a project manager; tasks to be done as well as the tools and forms to use in managing an e-commerce project.
34. Information security in E-commerce	3
This module helps students identify threats to the Ecommerce environment and identify essential security policies and tools. From there, students can evaluate the safety of an e-commerce system.
35. Digital Marketing	3
The module aims to provide students with the basics of digital marketing and the importance of digital marketing for the development of an organization, as well as issues to consider when planning / fighting. strategy and implementation of digital marketing strategy. Digital marketing is an interesting aspect of marketing in the modern era, thanks to the strong growth of the internet and digital media. The module focuses on three main contents: (1) providing the basic concepts of digital marketing, the importance of digital marketing in an effort to increase the effectiveness of the organization's operations; (2) Plan and implement marketing strategy, marketing communication channels (search engine optimization, search ads, email marketing, social marketing, ...). (3) Evaluate and improve the effectiveness of marketing activities.
36. E-commerce business strategy	3
E-commerce business strategy module aims to equip students with knowledge and skills in strategic management, e-commerce business planning. The content of the module is divided into the following chapters: • Chapter 1: Business Strategy in the Digital Age • Chapter 2: Analyzing the internal environment • Chapter 3: Analysis of the external environment • Chapter 4: Analysis and selection of e-business strategy • Chapter 5: Electronic supply chain • Chapter 6: Online customer relationship management • Chapter 7: Technology strategy for e-business • Chapter 8: Managing the change of strategy
37. E-commerce application development	3
The module presents the following contents: • E-commerce application structure. • Mobile application and Web application • Working model of Web server (Web Server) • Web Application model with client - scripting • Web Application model with server - scripting • Web Application Model with popular database management systems • Programming ASP.NET with C # in Web Form models, MVC; • Analyzing and building a management Web application that connects MS SQL Server database management system; • Deploying Web applications into practice. • Sample exercises are done throughout the learning process
- Elective: Select 1 out of 3	3

38. Global Supply Chain Management (EN)	3
This course introduces concepts, applications and tools of Operations and Supply Chain Management, including: Operations management is a designed system to convert inputs into output products (and services) in order to be effective and to achieve strategic goals of a business. Supply chain management is to manage the movement flow of physical elements throughout from the input stage until it is transformed into “output” factors, and the management of relevant factors such as information, finance, risks, legal, policy... to achieve optimal levels of supply activities and create positive value for the participants.
39. Consumer behaviour (EN)	3
The course provides the basics of consumer needs, behavior and decision-making, from understanding consumers to help students analyze marketing opportunities, market segments and determine target market with proposed marketing mix solutions (product, price, distribution, promotion) to achieve marketing results.
40. Introduction to Enterprise Resource Planning (EN)	3
This module provides students with basic knowledge of ERP software systems; Key components in an ERP system. Information systems, functional - business processes are also described in this subject. In addition, necessary knowledge about process restructuring, enterprise and ERP implementation suitable to the needs of enterprises is also provided through lectures, group exercises based on case studies.
- Elective: Select 1 out of 3	3

41. Project Appraisal	3
This course aims at equipping participants with the skills to appraise and analyze projects. It relies on the current tools and techniques in managing project risks and uncertainties to ensure the profit margins are sustainable.
42. E-commerce law	3
This course equips students with the basics of e-commerce law - a major requirement in business bachelor's training, especially in the current integration and information technology era. now on. Currently, the legal system of e-commerce in the world has gradually perfected and approached common standards, but the domestic legal system in this field is still very lacking and weak. Students must have extensive knowledge from the background as well as the structure of the legal framework governing e-commerce activities, from electronic contracts, electronic transactions, to related issues such as security. data and intellectual property. based on obligations established in domestic legal corridors, internationally recognized standards and principles. Students are able to apply knowledge of E-Commerce Law in law construction research, legal advice for businesses in matters related to online business, online advertising, online payment channel, entering into indirect contracts, securing online information and protecting intellectual property in the network environment.
43. Data mining	3
This course equips students with the basics of data mining. Also provide students with algorithms for data mining through the use of computers. From that knowledge, students can apply to program or use libraries to make functions for consulting or decision-making purposes.
- Elective: Select 1 out of 3	3

44. E-payment systems	3
Nowadays, along with the strong development of e-commerce, there are rich and diversified electronic payment services. These services give users many options as sellers as well as buyers when doing business or shopping online. Students in e-commerce need to have understanding of payment services and their risks and have an overview, models and trends in electronic payment activities.
45. Mobile Application Development	3
This course introduces the knowledge and skills necessary for students to have a thorough understanding of mobile programming and be able to develop Android mobile applications. In addition, students will be given discussion topics / exercises to apply knowledge learned
46. Big data and applications	3
This module equips students with knowledge and skills in applying technology (ICT) to the application of big data in business areas such as product design, marketing, supply chain management, finance - banking and decision making.
- Elective: Select 1 out of 3	3

47. Business Intelligence	3
This course equips students with the knowledge and skills needed to be able to design an IT solution to support business decision making (Business Intelligence - BI): understand the standards. Modern reports, mastering design methodology and effective design reports that support business decision-making, including Dashboards and Scorecards, that meet strategic goals; have a thorough understanding of OLAP and key data mining techniques; know how to use an existing BI software, and use a software tool proficiently to convert data into information, making reports to support business decisions.
48. Customer Relationship Management	3
The customer relationship management course aims to provide students with the knowledge of the fundamental aspects of developing and managing customer relationships. The course focuses on specific issues of customer relationship management based on a CRM-level approach (analytics, operations, strategy). The course will also introduce students to the tools commonly used for developing and implementing CRM programs. This is an approach based on a customer database, thereby helping businesses recognize customers at all touch points. Moreover, students will understand culture and other factor influences to implement and apply CRM to business.
49. Marketing Research	3
Marketing research is very important for effective business decisions since it is seen as a “function that links an organization to its market through the gathering of information”. Marketing research could help organizations to identify and solve their marketing problems to increase its performance and archive wanted results. This course will provide the students the knowledge of how to conduct a marketing research effectively. As a result, the students could design a research plan, collect and analyze data and present the results. In addition, the knowledge of this course could also help students to conduct their graduation thesis or any research.

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor: 39 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 123 CREDITS

UEH Standard programs in English (20% English)

General education knowledge: 50 CREDITS

Subjects of Major: 24 CREDITS

Subjects of Minor: 39 CREDITS

Graduation Internship: 10 CREDITS

Total credits: 123 CREDITS