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Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia
Tạp chí: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Tác giả: Nguyen, KM; Phan, TM; Tran, YNN; Nguyen, AT; Nguyen, TLN; Hoang, GH; Tran, TT; Nguyen, NT
DOI: 10.1080/21639159.2026.2617659
Năm:
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Quantile time-frequency connectedness and networks across cryptocurrency markets
Tạp chí: FINANCIAL INNOVATION
Tác giả: Rehman, MU; Nautiyal, N; Vo, XV; Kashif, M; Kang, SH
DOI: 10.1186/s40854-025-00831-7
Năm:
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Dynamic effects of the global common volatility on precious metals and energy markets: Fourier quantile-on-quantile and Fourier quantile regressions
Tạp chí: JOURNAL OF COMMODITY MARKETS
Tác giả: Chishti, MZ; Gubareva, M; Ozkan, Ö; Xaisongkham, S; Vo, XV
DOI: 10.1016/j.jcomm.2026.100544
Năm:
