The International conference of business theories & practices (i-COB) is an event where academics and professionals from all business disciplines to share latest research findings, brainstorm new research ideas across disciplines and convene for academic and industry keynotes, industry panel discussions and academic paper presentations. In addition, it’s an opportunity for researchers, experts, and businesses to connect and transition between research projects.

The i-COB conference has planned several events, including industry and academic keynotes, research publishing workshops, 1-day trip/ business visit, and a networking gala lunch to recognise the best papers.

Keynote Speakers

• Assoc.Prof.Dr. Ngo Viet Liem, Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia and Editor-in-Chief of Australasian Marketing Journal
• Assoc.Prof.Dr. Samuel Adomako, Associate Professor of Strategy at the Birmingham Business School, University of Birmingham, UK

Topics for the conference include but are NOT limited to:

• AI and Big data Capabilities in Business Practices
• CSR, Environment issues, ESG Integration and Sustainable development
• Metaverse consumption, Green and sustainable consumption
• Fintech, Blockchain and Technology innovation in Business application
• Digital Transformation & Innovation in Financial Services
• Digital Strategy and Transformation Roadmaps
• Customer Experience (CX) Enhancement
• Business Leadership and HRM in Business Perspectives
• Technologies For Sustainable Supply Chain In Tourism: Carbon Footprint Reduction
• Sustainable Banking and Finance
• Sustainability accounting, social and environmental accounting
• Entrepreneurship

Publication Opportunities

• Australasian Marketing Journal (AMJ)
• Journal of Asian Business and Economic Studies (JABES)

Manuscript submission

Authors should submit a two-page extended abstract (MS Word format) and the copyright release form to icob@ueh.edu.vn by 31 July 2024.

Submissions will be reviewed by an editorial review board. Authors are assured of an expedited review process and acceptance notification so that they have ample time to make necessary visa and travel arrangements. Reviewers for the conference will judge all the manuscripts based on the general quality, and clarity of presentation. Decisions of acceptance, rejection, and/or suggested modifications (made by the Editorial Review Board and moderated by the Conference Chairs) are final.

Copyright release form

Please fill out the copyright release form with the required details: the paper title, author names, affiliations, and name sequence cannot be changed once the paper has been accepted.

At least one of the authors must attend the conference and present their paper. Each author may NOT present more than two papers.

Key dates

Deadline for submitting the abstract:             31 July, 2024

Final notification of acceptance:                     31 August, 2024

Final date for registration:                              30 October, 2024

Conference dates                                            21 – 22 November, 2024

Location: Campus B, 279 Nguyen Tri Phuong Street, Ward 5, District 10, Ho Chi Minh City, Vietnam

Conference fees

The conference fees is as follows 

Early Bird (before 30 Sep 2024)        : USD$200 

From 1 Oct 2024                                 : USD $250

Mekong Delta fee (1 day trip)            : USD $50

Awards

Best Paper Award

For more information for register and submission: http://conference.ueh.edu.vn/conference/international-conference-of-business-theories-and-practices-i-cob             

Should you require any further information or assistance, please do not hesitate to contact us at icob@ueh.edu.vn