International conference of business theories & practices (i-COB)

The International conference of business theories & practices (iCOB) is an event where academics and professionals from all business disciplines to share latest research findings, brainstorm new research ideas across disciplines and convene for academic and industry keynotes, industry panel discussions and academic paper presentations. In addition, it’s an opportunity for researchers, experts, and businesses to connect and transition between research projects.

The i-COB conference has planned several events, including industry and academic keynotes, research publishing workshops, 1-day trip/ business visit, and a networking gala lunch to recognise the best papers.

Keynote Speakers

  • Assoc.Prof. Ngo Viet Liem, Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia and Editor-in-Chief of Australasian Marketing Journal
  • Assoc.Prof. Samuel Adomako, Associate Professor of Strategy at the Birmingham Business School, University of Birmingham, UK
  • Prof. Dr. Allan R. Cohen, DBA from Harvard University Graduate School of Business Administration

Topics for the conference include but are NOT limited to:

  • AI and Big data Capabilities in Business Practices
  • CSR, Environment issues, ESG Integration and Sustainable development
  • Metaverse consumption, Green and sustainable consumption
  • Fintech, Blockchain and Technology innovation in Business application
  • Digital Transformation & Innovation in Financial Services
  • Digital Strategy and Transformation Roadmaps
  • Customer Experience (CX) Enhancement
  • Business Leadership and HRM in Business Perspectives
  • Technologies For Sustainable Supply Chain In Tourism: Carbon Footprint Reduction
  • Sustainable Banking and Finance
  • Sustainability accounting, social and environmental accounting
  • Entrepreneurship

Publication Opportunities

  • Australasian Marketing Journal (AMJ)
  • Journal of Asian Business and Economic Studies (JABES)

Key dates:

  • Deadline for submitting the abstract: 31 July, 2024
  • Final notification of acceptance: 31 August, 2024
  • Final date for registration: 30 October, 2024
  • Conference dates: 21 - 22 November, 2024

Location: 

Campus B, 279 Nguyen Tri Phuong Street, Ward 5, District 10, Ho Chi Minh City, Vietnam

For more information for register and submission:

http://conference.ueh.edu.vn/conference/international-conference-of-business-theories-and-practices-i-cob

Should you require any further information or assistance, please do not hesitate to contact us at icob@ueh.edu.vn