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7. Advanced marketing strategy |
3 |
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The Advanced Marketing Strategy module aims at providing students with a comprehensive view of marketing management in businesses. In addition to the knowledge gained from the textbook, students will have access to real-life situations that businesses are facing through case exercises to help students have in-depth knowledge about the behavior of customers, marketing activities of enterprises, etc. |
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8. Advanced finance for managers |
3 |
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Finance is an important function in any organization whether newly formed or in the development stage such as manufacturing enterprises, commercial enterprises, banks, hospitals, schools, etc. For graduate students majoring in business administration, this course is designed on the basis of basic and advanced corporate finance management (part 1). Thus, the prerequisite is that students must have basic knowledge of finance management. The content of this course for Master's Degree includes 5 major issues such as: 1) Basic concepts of corporate finance; 2) investment decisions; 3) Valuation of the company; 4) Capital financing; 5) Working capital management. This module will equip students with in-depth knowledge of corporate financial management, thereby enabling students to be able to conduct research in the financial field such as: growth theory, investment long-term investment, working capital management, capital structure, dividends, company valuation. The advanced finance for managers course is related to other courses such as: management accounting, setting up and appraising investment projects, risk management, human resource management or marketing management. The knowledge of these modules will support and help managers to make the right decision for planning the business strategy of the organization. |
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9. Strategic management accounting |
3 |
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This module equips learners with knowledge related to strategic management accounting, based on theoretical and practical foundations of contemporary management accounting associated with strategic business orientation. The module introduces 4 technical groups of strategic management accounting: strategic cost management, customer management accounting, competitiveness management and strategic decision making, performance control and evaluation. strategy execution. In addition, the course content also shows that management accounting must be studied in a complex and volatile business environment, helping managers make decisions under conditions of risk or uncertainty. With this practical view, it requires learners to develop judgment skills and apply critical thinking to verify their judgments about the application of management accounting in practice. |
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- Elective: |
6 |
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10. Advanced Strategy Implementation |
3 |
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Strategy implementation is becoming increasingly important and is an area as complex as formulating a strategy. Today's business leaders not only need the ability to formulate a strategy, but more importantly, they must have the ability to organize the successful implementation of a planned strategy. This course will help students understand the complex context involved in implementing corporate strategy. Students will have better knowledge and skills in translating corporate visions and strategies into annual action plans, formulating and implementing policies related to various functions. such as operation, marketing, finance-accounting, research and development, human resource management, etc. in the operation of the enterprise, having the ability to link the activities of each unit, department, and individual directly. towards the achievement of the overall goals and strategies of the enterprise. |
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11. Enterprise risk Management |
3 |
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In the business administration program, students have been equipped with strategic management knowledge to help businesses set effectiveness goals, and how to operate functional departments such as human resources and personnel, finance, production and marketing to help businesses improve efficiency. The remaining area is the connection between business performance and enterprise risk, which will be addressed in the Enterprise Risk Management (ERM) module. Course Objectives: At the end of this module, learners will: - Know what ERM is and have specific competencies such as: - Apply tools to identify business risks - Know how to design qualitative and quantitative scales for risk assessment - Make decisions based on risk analysis - Understand the importance and know how to design the risk communication program of the business |
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12. Critical thinking and problem solving |
2 |
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The module begins with providing basic knowledge such as: the concept of analytical thinking, standards of analytical thinking, reasoning, basic forms of thinking (deductive and inductive). Next, students will learn about the validity and reliability of arguments, the use of language in arguments, mistakes (fallacy) in arguments, how to analyze and evaluate arguments. . Applying analytical thinking in scientific research and in some areas of life. The second part of this module will focus on problem solving. First, students will be introduced to an overview of problem solving methods. Next, design thinking methods will be introduced to help students apply problem solving creatively through the following steps: define the problem, evaluate problem solving opportunities, gather information, search for solution ideas, apply co-creation techniques to calibrate the solution, and finally implement the solution. |
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13. Leadership |
2 |
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Leadership is an activity that has appeared since the formation of human society and is one of the factors that play a decisive role in the development of human society and organizations. Therefore, it always receives special attention from everyone. Especially, in the context of globalization, with the explosion of knowledge, the economic, cultural and social environment has changed very quickly. Currently, leadership has become a topic of special interest. In the context of a changing society, leaders are facing enormous opportunities as well as enormous challenges for the survival and development of communities and organizations. To exploit the opportunities well and adequately handle the challenges for the development of communities, organizations require strong and persuasive leadership competencies. This course explores leadership studies in organizations. Focuses on the theoretical and practical developments of leadership in organizations. Through the discussion of human understanding of the development of leadership theory and practice, it is possible to consider and evaluate different leadership theories, thereby contemplating and reflecting on the practices of learners. The topic can be applied in practice and improve the effectiveness of leadership. Open discussions on leadership theory and practice also help learners develop the key skills of leadership in the modern environment, which is forming a vision and communicating the vision to members. within the organization, creating possibilities and favorable conditions to achieve the common vision. |
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14. Strategic corporate social responsibility |
2 |
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The course helps students understand the development process of CSR over time, analyze basic concepts about the breadth and depth of CSR strategy, and discuss CSR approaches, analyze the effects of CSR implementation on corporate culture, especially social issues. Connecting the relationship between corporate strategy and CSR. On that basis, students can illustrate CSR models through practical examples. Specific knowledge about CSR will be provided in the course, including: concept of CSR, why businesses need to care about CSR, stakeholder perspective, economic perspective on CSR, strategic perspective strategy on CSR, sustainable perspective on CSR. |
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15. E-business models |
2 |
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Similarly for other businesses, the road to success in digital business is not simple and fraught with difficulties in choosing the correct strategic direction and surviving in a competitive environment. competition is getting tougher. Whether a start-up or an existing business, what they all have in common is that successful organizations learn how to optimize to make the right strategic decisions about digital technology, digital marketing. . This course aims to equip current and future managers with some practical knowledge and skills to help them orient their organizations towards digital business. The primary objective of this course is to identify and review the key management decisions required by organizations transitioning to digital business, and to review the process for making these decisions. With the broad scope of digital business, this course takes an integrated approach drawing on new and existing methods and models from a wide range of disciplines, including information systems, strategy, Marketing . |
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16. Business Analytics |
2 |
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Business data analytics is how companies, nonprofits, and state-owned enterprises use data to understand problems to solve and make better decisions. Business data analytics is applied in organizational operations, marketing, finance, and cross-departmental strategic planning. This course will help students identify, evaluate, and seize business data analytics opportunities to create business value. The course also provides basic data analysis methods such as using data to develop predictive abilities through machine learning, data mining and other prediction methods. In addition, the course also introduces optimization methods to support decision making in the context of many choices and limited resources of enterprises. This subject is related to previous subjects such as applied statistics in business and management as well as parallel or successor subjects such as Marketing Management, Organizational Behavior, Human Resource Management... |
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17. Innovation and Creativity Management |
2 |
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The course introduces the foundations of creativity and innovation management. This subject is designed to introduce learners to the concepts, opportunities and challenges, and the role of innovation and creative management in organizations. The readings and discussions will focus on concepts and frameworks for analyzing how companies create, commercialize, and capture value from innovative products and services. In addition, this course also provides students with techniques and tools to shape and support creative and innovative activities in organizations. Learners will recognize the necessary conditions for creativity and innovation as well as the types of innovation in the organization. The subject of Creativity and Innovation Management is related to previous subjects such as Management Studies, Organizational Behavior, Leadership and Strategic Management. |
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18. Entrepreneurial Management |
2 |
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The course provides students with the foundational knowledge of entrepreneurship. This knowledge is divided into four parts. Part 1 will introduce the prospects of entrepreneurship. The content of this section covers issues such as the nature and importance of entrepreneurship, entrepreneurial mindset, entrepreneurial intentions and entrepreneurial opportunities. Part two provides knowledge related to starting a business and starting a business. The analysis of business ideas and opportunities, legal aspects, business plans, marketing, organization, finance will be discussed in detail in this section. The third part deals with finding and exploiting sources of funding for the business. Finally, part 4 will outline solutions for management, development and international market search for businesses. |
