-
The effects of brand anthropomorphism and brand trust on perceived price fairness: examining the moderating role of brand stereotypes
Tạp chí: JOURNAL OF MARKETING THEORY AND PRACTICE
Tác giả: Pham, PNN; Ha, QA; Bui, TT
DOI: 10.1080/10696679.2026.2647075
Năm:
-
Research setting criticality: clichés and propositions
Tạp chí: INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
Tác giả: Tran, LTT
DOI: 10.1108/IJCHM-06-2025-0958
Năm:
-
The Hierarchical Formation of Destination Brand Equity With Lifestyle Congruence as A Contingent Factor: A View of Service-Dominant Logic and Social Exchange Theory
Tạp chí: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Tác giả: Le, ANH; Khoi, NH; Nguyen, DP; Tran, PKT
DOI: 10.1002/jtr.70267
Năm:
-
Mapping the Nexus Between Sustainable Consumption and Corporate Social Responsibility: Intellectual Structure, Evolution and Research Agenda
Tạp chí: CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
Tác giả: Nguyen, KH; Tran, MD; Ho, VT
DOI: 10.1002/csr.70476
Năm:
-
Integrating gamification and artificial intelligence in higher education: a self-determination theory approach to motivation and learning effectiveness
Tạp chí: ASIAN EDUCATION AND DEVELOPMENT STUDIES
Tác giả: Nguyen-Viet, B; Doan, H
DOI: 10.1108/AEDS-09-2025-0466
Năm:
-
Unintended delays: Green technology, finance, and energy transition
Tạp chí: ENERGY POLICY
Tác giả: Ngo, VM; Nguyen, LH; Nguyen, HH
DOI: 10.1016/j.enpol.2026.115261
Năm:
-
US-Russia geopolitical risk and corporate cybersecurity risk: Evidence from 10-K reports
Tạp chí: INTERNATIONAL REVIEW OF ECONOMICS & FINANCE
Tác giả: Nguyen, BKQ; To, B; Hoang, K
DOI: 10.1016/j.iref.2026.105063
Năm:
-
Drive sustainable corporate performance with digital transformation: the roles of environmental dynamism, sustainable innovation, and circular business model innovation
Tạp chí: OPERATIONS MANAGEMENT RESEARCH
Tác giả: Le, TT; Chau, TL
DOI: 10.1007/s12063-026-00584-1
Năm:
-
Innovation and natural resource rents: global evidence
Tạp chí: JOURNAL OF FINANCIAL ECONOMIC POLICY
Tác giả: Nguyen, TN; Duong, D
DOI: 10.1108/JFEP-10-2025-0451
Năm:
-
AI-Driven Personalized Advertisements on Social Media and Purchase Intention in Fashion Industry
Tạp chí: JOURNAL OF GLOBAL MARKETING
Tác giả: Hoang, LC; Ly, KT; Nguyen, PQH; Tran, QM
DOI: 10.1080/08911762.2026.2628618
Năm:
