Semester 1
(14 credits)
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Compulsory
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Foreign language
(4 credits)
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|
Compulsory
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Philosophy
(4 credits)
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|
Compulsory
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Global Strategic Management
(3 credits)
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Compulsory
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Research Methods
(3 credits)
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Semester 2
(18 credits)
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Compulsory
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Data Analytics
(3 credits)
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Compulsory
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Financial Management
(3 credits)
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Compulsory
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Strategic Human Resource Management
(3 credits)
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Compulsory
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Operations and Supply Chain Management
(3 credits)
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Compulsory
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Managing Change
(3 credits)
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Compulsory
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Strategic Marketing Leadership
(3 credits)
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Semester 3
(15 credits)
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Compulsory
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Strategic Brand Management
(3 credits)
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Compulsory
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AI in Marketing Analytics
(3 credits)
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Compulsory
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Design-Thinking and New Product Development
(3 credits)
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Compulsory
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Integrated Marketing Communication in the Digital Era
(3 credits)
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Compulsory
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Marketing Simulation in Business Projects
(3 credits)
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Semester 4
(13 credits)
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Compulsory
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Seminar Series
(3 credits)
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|
Compulsory
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Comprehensive Assignment: Designing EMM in Marketing Projects
(3 credits)
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|
Compulsory
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EMM Thesis
(7 credits)
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