Semester 1
(17 credits)
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Compulsory
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Foreign Language
(4 credits)
|
|
Compulsory
|
Research Methods
(3 credits)
|
|
Compulsory
|
Brand Management
(3 credits)
|
|
Compulsory
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Philosophy
(4 credits)
|
|
Compulsory
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(EN) Strategic Marketing
(3 credits)
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Semester 2
(18 credits)
|
Compulsory
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Global Business Strategy
(3 credits)
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|
Elective
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Product and Service Innovation
(3 credits)
|
|
Compulsory
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Consumer Behavior, Digital Buyers
(3 credits)
|
|
Elective
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Service Marketing
(3 credits)
|
|
Elective
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Social Marketing
(3 credits)
|
|
Elective
|
Creativity, Innovation and Change in Marketing
(3 credits)
|
|
Compulsory
|
Business Analytics & Forecasting
(3 credits)
|
|
Elective
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(EN) Global Marketing
(3 credits)
|
|
Elective
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(EN) Integrated Marketing Communication
(3 credits)
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Semester 3
(12 credits)
|
Elective
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Global Business in the digital era
(3 credits)
|
|
Elective
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Marketing in the digital era
(3 credits)
|
|
Elective
|
Social Network Data Analytics
(3 credits)
|
|
Elective
|
Sales Management and e-business
(3 credits)
|
|
Elective
|
AI, Big data in Marketing Analysis
(3 credits)
|
|
Elective
|
Digital Content Creation in Advertising
(3 credits)
|
|
Elective
|
Business Simulation
(3 credits)
|
|
Elective
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Data Visualization
(3 credits)
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Semester 4
(13 credits)
|
Compulsory
|
Marketing Research Seminar Series
(3 credits)
|
|
Compulsory
|
Thesis
(7 credits)
|
|
Compulsory
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Comprehensive Assignment: Designing Marketing Projects
(3 credits)
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