Semester 1
(19 credits)
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Compulsory
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Marxist - Leninist Philosophy
(3 credits)
|
|
Compulsory
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Mathematics for Business
(4 credits)
|
|
Compulsory
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Principles of Economics
(4 credits)
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|
Compulsory
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Principles of Management
(4 credits)
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|
Compulsory
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Academic English
(4 credits)
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Semester 2
(18 credits)
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Compulsory
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Marxist - Leninist Political Economics
(2 credits)
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|
Compulsory
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Business Communication
(4 credits)
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|
Compulsory
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Statistics for Business
(4 credits)
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Compulsory
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Principles of Marketing
(4 credits)
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Compulsory
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Principles of Accounting
(4 credits)
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Semester 3
(18 credits)
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Compulsory
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History of Vietnamese Communist Party
(2 credits)
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Compulsory
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Organizational Behavior
(4 credits)
|
|
Compulsory
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Business Law
(4 credits)
|
|
Compulsory
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Consumer Behavior
(4 credits)
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|
Compulsory
|
Business Research Methods
(4 credits)
|
Semester 4
(18 credits)
|
Compulsory
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Ho Chi Minh’s Ideology
(2 credits)
|
|
Compulsory
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Corporate Finance
(4 credits)
|
|
Compulsory
|
Management Information System
(4 credits)
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|
Compulsory
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Services Marketing
(4 credits)
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|
Compulsory
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Strategic Marketing Management
(4 credits)
|
Semester 5
(18 credits)
|
Compulsory
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Scientific Socialism
(2 credits)
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|
Compulsory
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Digital Marketing
(4 credits)
|
|
Elective
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Enterprise Innovation and Markets
(4 credits)
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|
Compulsory
|
Social Media Analytics in Marketing
(4 credits)
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|
Elective
|
Design Thinking for Creativity
(4 credits)
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|
Elective
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Retail Marketing
(4 credits)
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|
Elective
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Green Marketing
(4 credits)
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Semester 6
(24 credits)
|
Elective
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Project Management
(4 credits)
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|
Compulsory
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Problem Solving in Organization in Marketing -1
(4 credits)
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|
Compulsory
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Problem Solving in Organization in Marketing -2
(4 credits)
|
|
Compulsory
|
Marketing Communications
(4 credits)
|
|
Compulsory
|
Brand and Product Management
(4 credits)
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|
Elective
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Marketing Planning Project
(4 credits)
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|
Elective
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Business Analytics
(4 credits)
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Semester 7
(10 credits)
|
Compulsory
|
Thesis
(10 credits)
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