UEH Events

ArtTech Fusion 2024 (ATF24) – “New ArtTech for Future Generations”
  • 22 Oct
  • 2024

ArtTech Fusion 2024 (ATF24) – “New ArtTech for Future Generations”

Time: October 22-24, 2023

Location: Campus A, B,V - University of Economics Ho Chi Minh City (UEH)

The annual international ArtTech Fusion (ATF) event series is organized by ArtTech Hub (ATH) and the School of Media Design (SMD) under the UEH College of Technology and Design (CTD), University of Economics Ho Chi Minh City (UEH), in collaboration with various domestic and international partners, featuring different themes each year.

In 2024, the 3rd ArtTech Fusion (ATF24) will be held with the theme “New ArtTech for Future Generations”, aiming to explore and promote the development of ArtTech, particularly its application in nurturing and developing future generations.

This international series serves as a forum for exchange between academia (professors, lecturers, students from universities around the world) and experts, as well as the ArtTech enthusiast community. It also aims to showcase results and immerse attendees in experiences of new technological applications in the ArtTech field.

ATF24 is expected to have the participation of 11 international partner universities:

- Saint Joseph University, Macau

- Academy of Arts and Design, Tsinghua University, China

- Pantheon Academy of Design and Technology, Italy

- Sains University of Malaysia, Malaysia

- National Taipei University of Technology, Taiwan

- Chulalongkorn University, Thailand

- Xi’an Academy of Fine Arts, China

- Chun-Lam University of Science and Technology, Taiwan

- Kwangwoon University, South Korea

- University of Design and Technology, Singapore

- Campinas State University, Brazil

ATF24 is expected to include a series of 30 academic and practical activities:

05 Keynote Speeches:

1. Blockchain and Commercial Art Exchange: Unfolding a Hype-Cycle
Keynote Speakers: Prof. Alvaro Barbosa, Prof. Daniel Farinha (University of Saint Joseph, Macau)

2. Postdigital Design Strategies for Media Art
Keynote Speaker: Prof. Martin Kaltenbrunner (University of Arts Linz, Austria)

3. Co-creation to Build ArtTech Community to Deal with Sustainable Issues
Keynote Speakers: Assoc. Prof. Dr. Trịnh Thùy Anh (UEH); Prof. Andrea Giansanti (Pantheon Institute of Design & Technology, Italy); Prof. Filipa Martins (University of Saint Joseph, Macau); Prof. Martin Kaltenbrunner (University of Arts Linz, Austria)

4. Design Futures: Fostering Transdisciplinary Innovators in Art and Technology
Keynote Speaker: Prof. Zhiyong Fu (Tsinghua University, China)

5. Digital Brushstrokes: Unveiling the AI-Art Infusion Effect
Keynote Speaker: Prof. Carsten Baumgrath (Berlin School of Economics & Law, Germany)

- 10 Special Sessions:

1. Silent Harmonies: Healing with Participatory Art and Human-Centered Technology
Chair: Dr. Nurul Hanim Romainoor (University Sains Malaysia, Malaysia)
Speakers: Mrs. Trần Thị Quỳnh Hương (Harper's Bazaar Vietnam); Dr. Jose Rafael Martinez Garcia (SUTD, Singapore)

2. AI Creativity: Ethical Dilemmas and Copyright Challenges
Chair: Prof. Andrea Giansanti (Pantheon Institute of Design & Technology, Italy)
Speakers: Mr. Lê Gia Phong (Co-founder of Future Eyes); Mr. Nguyễn Khoa Mỹ – President of Vietnam Public Relations Association (VNPR)

3. ArtTech Revolution in the Entertainment Industry and Cultural Heritage
Chair: Dr. Yi Dong Su (UEH)
Speakers: Dr. Chen Zhong (Xi'an Academy of Fine Arts, China), Dr. Wang Qi (Xi'an Academy of Fine Arts, China), Ms. Nguyễn Châu Linh (Co-founder and CEO of Diamond Journey Group)

4. Complex Emotions in the Digital Age: Art and Empathy
Chair: Prof. Carlos Sena Caires (University of Saint Joseph, Macau)
Speaker: Dr. Yi Dong Su (UEH)

5. ArtTech & Smart City: How to Develop our Society
Chair: Dr. Trịnh Tú Anh (UEH)
Speakers: Assoc. Prof. Alexandre Lobo (University of Saint Joseph, Macau); Prof. Sam Muhizam Mustafa (University Sains Malaysia, Malaysia)

6. Human Factors Challenges and Storytelling in Game Design
Chair: Prof. Filipa Martins (University of Saint Joseph, Macau)
Speaker: Dr. Mika Letonsaari (UEH)

7. The Evolution of the Metaverse: Past, Present, and Future
Chair: Assoc. Prof. Ping-Hsuan Han (University of Taipei, Taiwan)
Speakers: Mr. Cholwoong Kim (Petarainsoft Corp.); Mr. Nguyễn Huy (Pencil Group)

8. AI and Virtual Influencers in the Fashion Industry
Chair: Dr. Nguyễn Thiện Bảo (UEH)
Speakers: Dr. Nguyễn Quỳnh Như (Quỳnh Paris) – Designer, Creative Director, and CEO of Quỳnh Paris; Mr. Đông Hồ – Founder & CEO of Fomalia XR Studio (AR/VR); Ms. Diệp Linh Châu – Model and Fashion Expert

9. UX Design and Strategies for Immersive Technologies
Chair: Prof. Gerald Estadieu (University of Saint Joseph, Macau)
Speakers: Mr. Trịnh Phước (Founder & CEO of SoundxVision), Mr. Lê Phạm Minh Đức (Game Developer)

10. AI and Innovation
Chair: Dr. Christopher Han (UEH)
Speakers: Dr. Christopher Han (UEH), Dr. Đinh Bình Khánh (UEH), Dr. Goh Chu Hiang (University Sains Malaysia, Malaysia)

08 Exhibitions:

1. NFT Exhibition (Macau) - A

2. NFT Exhibition (Macau) - B

3. Exhibition of Student Artworks from Various Countries (Thailand, Macau, Malaysia, China, Taiwan, South Korea, Vietnam)

4. AI UEH & Saigon Culture Exhibition (Vietnam)

5. Lexy Human AI Exhibition (Vietnam)

6. Immersive Sound Experience with OTTOsonics (Macau)

7. Virtual Reality (VR) Exhibition - Beyond the Canvas (Vietnam)

8. Dream Weaving for a Thousand Years - A Symphony of Civilization

05 Workshops:

1. Textile Tech: Embroidery & Printing Workshop

Mrs. Huỳnh Ái Hà Nguyên (Brother Company)

2. Design and Everyday Life

Assoc. Prof. Juthamas Tangsantikul (Chulalongkorn University)

3. City Soundscape & AI

Prof. Gérald Estadieu & Dr. Sandra Ng (University of Saint Joseph, Macau)

4. Interactive Digital Narratives

Prof. João Brochado (University of Saint Joseph, Macau)

Prof. Daniel Farinha (University of Saint Joseph, Macau)

5. Wishing Tree and Interactive Arts

Dr. Paulo Cesar Teles (University of Saint Joseph, Macau)

01 Art Garden Tour

01 Tangible & Interactive Fashion Performance:

As the highlight of the international event series, this art performance, through an innovative delivery, promises to offer fresh perspectives on how ArtTech can positively impact people and life, especially in nurturing a creative, innovative, and socially responsible future generation aimed at sustainability.

Time: 18:00-20:00, October 23, 2024

Venue: Hall A116, 59C Nguyen Dinh Chieu, Vo Thi Sau Ward, District 3, Ho Chi Minh City.

01 Book Chapter – Published by IGI Global (USA):

Fusing Art and Technology: Co-creating Futures for New Generations

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To participate in the series of activities, please register here;

For the ATF24 Agenda, please click here;

For the ATF24 Brochure, please click here

For more details, please visit: