![[Research Contribution] Opportunities and Challenges in Vietnam’s E-wallet Market: What Drives User Retention on MoMo?](/images/upload/img_background/ueh-background-639156503104501882.png)
[Research Contribution] Opportunities and Challenges in Vietnam’s E-wallet Market: What Drives User Retention on MoMo?
29 May 2026
Against the backdrop of robust digital payment growth in Vietnam, e-wallets have become one of the key drivers of the digital economy. However, alongside opportunities, the market still faces many challenges related to competition and user behavior, among which customer retention has become a strategic priority for service providers. Therefore, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted an analysis of the overall landscape of Vietnam’s e-wallet market and carried out a case study on the MoMo e-wallet to clarify the factors influencing users’ continuance intention.
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University of Economics Ho Chi Minh City Signs Cooperation Agreement with Vovinam Digital Joint Stock Company to Promote Digital Technology Applications in Physical Education
27 May 2026
On May 26, 2026, at Campus A of University of Economics Ho Chi Minh City, the signing ceremony for the cooperation agreement between UEH and Vovinam Digital Joint Stock Company took place with the participation of leaders from both organizations, representatives of the Vietnam Vovinam Federation, and invited guests. The event marked a new milestone in integrating education, technology, and traditional Vietnamese martial arts in a modern, flexible manner aligned with digital transformation trends.
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UEH in collaboration with VNexus Capital Advisors, proudly presents the VIỆT Là VƯỢT Inner Forum - A Strategic Dialogue Space for Future-Shaping Minds
26 May 2026
Registration deadline: before 8:00 PM (HCMC), May 16, 2026 | 9:00 AM (Washington, D.C.), May 15, 2026. Room 301, Campus A UEH
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UEH Strengthens Its Board of Management, Completing the Governance Structure of a Multidisciplinary University Under New Regulations
19 May 2026
Following the appointment of Assoc. Prof. Bui Quang Hung as President of the University of Economics Ho Chi Minh City (UEH), the Ministry of Education and Training has issued Decision No. 1279/QĐ-BGDĐT and Decision No. 1277/QĐ-BGDĐT, appointing Prof. Nguyen Khac Quoc Bao and Dr. Dinh Cong Khai as Vice Presidents of UEH.
Read More![[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment](/images/upload/img_background/ueh-background-639143719429858346.png)
[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment
14 May 2026
In the context of increasingly fierce competition in the retail industry, as products and prices gradually become homogenized, customer experience has emerged as a decisive differentiating factor. Research by a team of authors from the University of Economics Ho Chi Minh City (UEH) indicates that experience is not a series of isolated touchpoints but a cumulative process over time, with long-term effects on customer behavior. When built positively and consistently, experience not only enhances satisfaction but also strengthens the bond with the brand, thereby promoting supportive behaviors such as referrals, feedback, and active engagement with the business. Consequently, the research suggests an important direction: businesses need to shift from a transactional mindset to developing sustainable relationships with customers.
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Memorandum of Understanding Signing Ceremony between the UEH Sustainable Finance Institute and the Global Reporting Initiative (GRI)
14 May 2026
On the morning of April 22, 2026, at University of Economics Ho Chi Minh City, a Memorandum of Understanding (MOU) signing ceremony took place between the UEH Sustainable Finance Institute (SFI) and the Global Reporting Initiative (GRI). The event marked an important milestone in establishing a strategic cooperation framework between the two parties, aiming to promote sustainable development practices, enhance Environmental - Social - Governance (ESG) reporting capabilities, and support the business community, especially small and medium-sized enterprises (SMEs) in Vietnam.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
