New UEH Publications Alert (Week 1 – November 2026): Connecting Institutional Quality, Financial Innovation, and Mastery of Indigenous AI Architectures
13 Nov 2026
In Week 1 of November 2026, the University of Economics Ho Chi Minh City (UEH) continued to record numerous new international publications, expanding its research scope from institutional quality, inequality, and climate resilience to financial innovation, corporate governance, and the development of indigenous AI technologies. This week’s studies connect economics, finance, accounting, management, data science, and artificial intelligence, shedding light on the mechanisms that determine how resources can be transformed into inclusive growth and practical value.
Read More![[Research Contribution] Applying machine learning to analyze passenger satisfaction with public bus services in Ho Chi Minh city](/images/upload/img_background/ueh-background-639300742075548894.png)
[Research Contribution] Applying machine learning to analyze passenger satisfaction with public bus services in Ho Chi Minh city
12 Nov 2026
As urbanization accelerates and travel demand continues to grow, improving the quality of public transportation has become essential to achieving sustainable urban development. Passenger satisfaction provides valuable data for identifying shortcomings in service delivery. However, traditional survey methods often struggle to capture the full range of public opinions and emotions. In response to this challenge, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), applied machine learning and natural language processing to analyze 13,321 reviews of public bus services in Ho Chi Minh City. The study identified key factors influencing passenger satisfaction and proposed solutions to improve service quality.
Read More![[UEH 50] Launching Ceremony UEH Technology Convergence Hub and UEH FLEX Pilot Project: A Convergence Point for Technology, Knowledge Connection, and Innovation for Sustainable Development](/images/upload/img_background/ueh-background-639286062840240087.png)
[UEH 50] Launching Ceremony UEH Technology Convergence Hub and UEH FLEX Pilot Project: A Convergence Point for Technology, Knowledge Connection, and Innovation for Sustainable Development
25 Oct 2026
Amidst the context where science, technology, and innovation are increasingly becoming vital drivers of socio-economic development, the University of Economics Ho Chi Minh City (UEH) continues to materialize its multi-disciplinary and sustainable university development strategy through the establishment of the Technology Convergence Hub (TCH)—a technology convergence point and a strategic core within the UniverCity Innovation Hub ecosystem. Concurrently, right at the TCH space, UEH officially launched UEH FLEX—a pilot collaboration program with the K-City Network to introduce the Demand Responsive Transit (DRT) pilot project.
Read More![[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city](/images/upload/img_background/ueh-background-639256034737202995.png)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city
21 Sep 2026
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
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New UEH Publications Alert (Week 2 – September 2026): Towards “Twin Transformation” – UEH International Publications Decode the Intersection of Law, Digital Technology, Finance, and Sustainable Development
16 Sep 2026
In Week 2 of September 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a number of new international publications, clearly demonstrating its interdisciplinary research orientation and ability to approach complex issues from multiple perspectives. This week's studies span a wide range of topics, from legal semiotics, corporate governance, and artificial intelligence to livestream commerce, sustainable consumption, the circular economy, tourism, and geopolitical risks, thereby contributing to a deeper understanding of ongoing transformations in today's economic, social, and technological environment.
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Data-Driven Economic Growth Dashboard for Ho Chi Minh City: From Economic Signals to Policy Decisions
15 Sep 2026
As Ho Chi Minh City enters a new phase of development, with growing demands for rapid and sustainable economic growth increasingly driven by productivity, science and technology, innovation, and digital transformation, economic governance must go beyond simply measuring “how much the economy has grown.” It must also identify emerging economic trends, understand the key drivers of growth, and anticipate potential risks in the coming quarters. In response to these practical needs, a research team from the University of Economics Ho Chi Minh City (UEH) has developed a model for the “Data-Driven Economic Growth Dashboard for Ho Chi Minh City,” aiming to transform data into meaningful insights that support informed decision-making.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
