![[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-033907-102924.png)
[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory
22 Jul 2024
Built on the foundation of social identity theory, the research by the authors of the University of Economics Ho Chi Minh City (UEH) was conducted to evaluate the relative influence of national identity, ethnocentrism and consumers’ externalism that affects their value assessment of foreign goods and their purchasing behavior of domestic goods. The research findings present that the marketers, in accordance with the characteristics of the above reaction chain of the consumers in Hanoi Capital and Ho Chi Minh City as being different, must handle consumer segments defined by different regions carefully.
Read MoreAnti-Discrimination, Anti-Harassment, and Supporting Disadvantaged Groups at UEH: Commitment to a Fair, Safe, and Respectful Learning and Working Environment
20 Dec 2023
The University of Economics Ho Chi Minh City (UEH) is committed to creating a fair, safe, and respectful learning and working environment for everyone. UEH's anti-discrimination and anti-harassment policies are applied across the entire university, alongside various support programs, ensuring that all staff, workers, and students—especially those from disadvantaged groups—receive equal treatment and support. This commitment forms the foundation for UEH to build a diverse community where every individual can fully realize their potential without fear of
Read MoreUEH is committed to creating a diverse, inclusive, and equitable learning environment
20 Nov 2023
UEH is committed to creating a fair, diverse, inclusive learning and working environment by establishing individuals or units focused on diversity and equality. These individuals and units support and implement policies and training programs on campus diversity, inclusion, and human rights. In this way, UEH fosters an academic community where everyone has the opportunity to develop, contribute, and be respected, promoting equality and social cohesion.
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University Day series: Final Round and Award Ceremony of English Karaoke Contest "UEH EngKara Idol 2023"
13 Nov 2023
In the atmosphere to celebrate the 47th anniversary of University of Economics Ho Chi Minh City (October 27, 1976 - October 27, 2023) and 41st anniversary of Vietnamese Teachers' Day (November 20, 1982 - November 20, 2023) and especially to welcome a new journey – UEH Multi-disciplinary and Sustainable University, UEH Labour Union organized English Karaoke Contest "UEH EngKara Idol 2023". After more than one month of implementation, the Contest has come to the Final Round with impressive performances!
Read MoreUEH expands admission and recruitment opportunities for disadvantaged groups: Building a diverse and inclusive educational environment.
17 Oct 2023
To promote diversity and inclusion in the educational environment, the University of Economics Ho Chi Minh City (UEH) is implementing special admission and recruitment plans targeting disadvantaged groups in society, creating favorable conditions and equal opportunities for all students, staff, and employees. This is a step forward in building a diverse workforce and a strong commitment of UEH to contribute to creating a comprehensive learning and working environment that best meets the development needs of modern society.
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Effective Communication - Enhancing Multiculturalism in the Business Setting
12 Oct 2023
The diversity of the workforce may cause communication problems in a connected business environment. A language workshop on "Fostering effective communication in multicultural business settings" was held on September 29, 2023, to assist UEH students in developing their cross-cultural abilities to adapt to an international workplace.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
