UEH Events

• 18 Nov
• 2025

The International Conference of Business Theories & Practices (iCOB)

The International Conference of Business Theories & Practices (iCOB) is a platform for academics and professionals from various business disciplines to share their latest research findings, brainstorm new research ideas across disciplines and convene for academic and industry keynotes, industry panel discussions and academic paper presentations. It also offers a great opportunity to connect, collaborate, and explore future research projects with peers and industry experts.

Topics for the conference include but are NOT limited to: AI and Big data Capabilities in Business Practices,  Business Leadership and HRM in Business Perspectives, CSR, Environment issues, ESG Integration and Sustainable development, Customer Experience (CX) Enhancement, Digital Strategy and Transformation Roadmaps, Digital Transformation & Innovation in Financial Services,  Entrepreneurship, Fintech, Blockchain and Technology innovation in Business application,  Information security and Cyber security, Metaverse consumption, Green and sustainable consumption,  Responsible Gen AI in Tourism, Sustainability accounting, social and environmental accounting,  Sustainable Banking and Finance, Tariff Barriers in International Business, Technologies For Sustainable Supply Chain In Tourism: Carbon Footprint Reduction, Tourism as a Catalyst for Sustainable Community Development, Tourism, Population Change, and Public Health, and other topics related to conference theme

Keynote speakers:

• Assoc.Prof.Dr. Viet Liem Ngo, Associate Professor of Marketing at UNSW Business School, University of New South Wales (Australia) and Editor-in-Chief of Australasian Marketing Journal 
• Prof.Dr. Christophe Schinckus, Professor of Finance and Dean of the Faculty of Professional Studies at the University of the Fraser Valley in British Columbia, Canada. He is member of the editorial boards of several ranked journals and he currently acts as Editor for the Business and Management Section of Sage Open and co-editor for the the Journal of Asian Business and Economic Studies. He is also Associate Editors in for the Journal of Economic Interaction and Coordination and for Economics, Management and Financial Markets.
• Assoc.Prof.Dr. Sudhir Rana, Associate Professor at College of Business, Liwa University, Abu Dhabi, and he worked as Program Director at the Thumbay College of Management and AI in Healthcare (TCoMAIH), Gulf Medical University, UAE. He is the Editor-in-Chief of two Scopus Q1 and Q2 Journals, FIIB Business Review and Review of Management Literature. He has contributed multiple special issues and edited books by leading publishers such as Emerald, Springer, Taylor and Francis.

Conference dates: 17 - 18 November, 2025

Mekong delta 1-day trip: 19 November, 2025

Conference website: https://go.ueh.edu.vn/iCOB2025