UEH Master

Knowledge Output Standards

• Understand basic philosophical knowledge.
• Mastery of research techniques and methods.
• Up-to-date with modern trends and research topics in the field of marketing.
• Analyze differences in behavior, decision process, customer buying journey in market transactions with the rapid growth of digital transformation.
• Assess the impact of business environment on customer behavior and marketing activities of enterprises and organizations.
• Apply marketing knowledge to decision making in marketing management activities of enterprises and organizations
• Create effective marketing strategies and tactics and flexibly innovate to compete best in the global market.

Skills Output Standard (Skills)

• Synthesize scientific research results to identify opportunities for knowledge contribution.
• Proficient in using software for research activities.
• Design, implement research projects, and report research findings.
•  Applying scientific research results to specific conditions to improve the organization's operations.
• Adapt and work effectively in the global environment of the digital age.
• Have a foreign language proficiency equivalent to level 4/6 of the Vietnamese Foreign Language Competency Framework.

Output standards Autonomy and Resposibility

• Actively doing research for management activities and contributing to expanding human knowledge.
• Have a sense of organizing work and learning and developing yourself.
• Have a sense of responsibility and professional ethics.
• Consciously contribute to social development, maintain business ethics.
• Actively doing research for management activities.
• Develop capacity for lifelong learning.

 

Domestic and foreign organizations (Client):

• Enterprises in all fields (manufacturing, trade, service, training), all industries.
• Non-profit organizations and social organizations.
• State management agencies (ministerial agencies, people's committees at all levels, diplomatic agencies, trade representatives).
• Monitoring sales,
• Marketing/brand manager.

Agencies at home and abroad:

• Organizations specializing in providing marketing, advertising, creative, communication/PR, branding, market research services...

Education and Training Organizations

• Domestic and foreign educational and training organizations (Universities, Colleges, Professional High Schools).
• Lecturer / Lecturer / Researcher.