Semester 1
(17 credits)
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Compulsory
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Foreign Language
(4 credits)
|
|
Compulsory
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Research Methods
(3 credits)
|
|
Compulsory
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Brand Management
(3 credits)
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|
Compulsory
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Philosophy
(4 credits)
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|
Compulsory
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Strategic Marketing
(3 credits)
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Semester 2
(15 credits)
|
Compulsory
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Global Business Strategy
(3 credits)
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|
Elective
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Product and Service Innovation
(3 credits)
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|
Compulsory
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Consumer Behavior, Digital Buyers
(3 credits)
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|
Elective
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Service Marketing
(3 credits)
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|
Elective
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Global Marketing
(3 credits)
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|
Elective
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Social Marketing
(3 credits)
|
|
Elective
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Creativity, Innovation and Change in Marketing
(3 credits)
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|
Elective
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Integrated Marketing Communication
(3 credits)
|
|
Compulsory
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Business Analytics & Forecasting
(3 credits)
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Semester 3
(15 credits)
|
Compulsory
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Marketing Research Seminar Series
(3 credits)
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|
Elective
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Global Business in the digital era
(3 credits)
|
|
Elective
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Marketing in the digital era
(3 credits)
|
|
Compulsory
|
Critical literature review in Marketing
(3 credits)
|
|
Compulsory
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Research Design for Business and Management
(3 credits)
|
|
Elective
|
AI, Big data in Marketing Analysis
(3 credits)
|
|
Elective
|
Digital Content Creation in Advertising
(3 credits)
|
|
Elective
|
Business Simulation
(3 credits)
|
|
Elective
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Social Media Analytics
(3 credits)
|
Semester 4
(14 credits)
|
Compulsory
|
Thesis
(14 credits)
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