Semester 1
(18 credits)
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Compulsory
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Marxist - Leninist Philosophy
(3 credits)
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Compulsory
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General Business English
(4 credits)
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Compulsory
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Introduction to Psychology
(2 credits)
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Compulsory
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Microeconomics
(3 credits)
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Compulsory
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Applied Mathematics
(3 credits)
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Compulsory
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Principles of Marketing
(3 credits)
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Semester 2
(18 credits)
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Compulsory
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Marxist - Leninist Political Economics
(2 credits)
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Compulsory
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English for Business 1
(3 credits)
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Compulsory
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Sustainable Development
(2 credits)
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Compulsory
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Fundamentals of Data Science and Artificial Intelligence
(2 credits)
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Compulsory
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Macroeconomics
(3 credits)
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Compulsory
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Applied Statistics
(3 credits)
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Compulsory
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Applying Technology in Marketing
(3 credits)
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Semester 3
(20 credits)
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Compulsory
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Scientific Socialism
(2 credits)
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Compulsory
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English for Business 2
(3 credits)
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Compulsory
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Soft Skills
(2 credits)
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Compulsory
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Entrepreneurship
(1 credit)
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Compulsory
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The Legal Environment of Business
(3 credits)
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Compulsory
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Business Research Methods
(3 credits)
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Compulsory
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Consumer Behavior
(3 credits)
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Compulsory
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Data Structures and Database
(3 credits)
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Semester 4
(20 credits)
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Compulsory
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Ho Chi Minh’s Ideology
(2 credits)
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Compulsory
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Principles of Accounting
(3 credits)
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Compulsory
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Machine Learning
(3 credits)
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|
Compulsory
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Marketing Research
(3 credits)
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Compulsory
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Data Visualization
(3 credits)
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Compulsory
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Social Media Analytics
(3 credits)
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Elective
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Digital Content Creation
(3 credits)
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Elective
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Social Media and Mobile Marketing
(3 credits)
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Elective
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Display and Video Advertising
(3 credits)
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Elective
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Marketing in digital era
(3 credits)
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Semester 5
(20 credits)
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Compulsory
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History of Vietnamese Communist Party
(2 credits)
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Compulsory
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Enterprise Resource Planning Simulation
(3 credits)
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|
Compulsory
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International Business
(3 credits)
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Compulsory
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Global Strategic Management
(3 credits)
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Compulsory
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Website Analytics & Layout Design
(3 credits)
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Elective
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Cybersecurity Management System
(3 credits)
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Elective
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Human Computer Interaction
(3 credits)
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Elective
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Blockchain for Business
(3 credits)
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Elective
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Gamification in Marketing
(3 credits)
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Elective
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Marketing Automation
(3 credits)
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Elective
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Artificial Intelligence and Marketing Applications
(3 credits)
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Semester 6
(14 credits)
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Compulsory
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Design Thinking
(2 credits)
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Compulsory
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Financial Management
(3 credits)
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Elective
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International Management
(3 credits)
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Elective
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Organizational Behaviour in business
(3 credits)
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Compulsory
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Marketing Analytics Capstone
(3 credits)
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Elective
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Trade Marketing
(3 credits)
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Elective
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Sales Management and Digital Business
(3 credits)
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Elective
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Social Marketing
(3 credits)
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Elective
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Brand Management
(3 credits)
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Elective
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New Product development and management
(3 credits)
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Elective
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Customer Relationship Management (CRM)
(3 credits)
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Semester 7
(10 credits)
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Compulsory
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Internship and Graduation
(10 credits)
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