![[Podcast] The Impact of ESG on the Value of Listed Companies on the Vietnamese Stock Market](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-112306-081424.png)
[Podcast] The Impact of ESG on the Value of Listed Companies on the Vietnamese Stock Market
28 Jun 2024
The period 2021-2024 can be considered the "rising" period of sustainable, green, circular value chains, and especially ESG standards. The number of businesses committed to integrating ESG into their operating models in Vietnam has increased dramatically in recent years. Realizing the importance and market trend of these standards, the stduent research group from University of Economics Ho Chi Minh City conducted the project "The Impact of ESG on the Value of Listed Businesses on the Vietnamese Stock Market" to consolidate the scientific basis and encourage Vietnamese businesses to implement ESG.
Read More
Regulations of Green Campus Practices: UEHer is ready for Green action
31 Aug 2023
As one of the orientations of the UEH Multidisciplinary and Sustainable strategy, "From a Circular Campus to a Green University", the UEH Green Campus project wishes to embark on solving environmental problems right at the campuses of the university. To build a clean and beautiful university campus and to aim to be "green" in a comprehensive way, in July 2023, University of Economics Ho Chi Minh City (UEH) officially issued the Regulation of Green Campus Practices for the entire campus of UEH and Vinh Long, encouraging officials, employees, learners and units relevant to practices today.
Read MoreUEH and Sustainable Development Programs in Local Coastal Areas
14 Aug 2023
Under the pressures of climate change and the growing demand for sustainable development, prioritizing the effective management of marine resources and fisheries has become essential. The University of Economics Ho Chi Minh City (UEH) has taken an active role in initiatives aimed at increasing local awareness of sustainable fishing practices, responsible aquaculture, and the advancement of eco-friendly tourism.
Read More
International Conference initiating the research project “Food loss in the Pangasius Catfish Value Chain of the Mekong River Basin”
20 Jul 2023
On July 14, 2023, University of Economics Ho Chi Minh City (UEH) organized an international conference to initiate the research project "Food loss in the Pangasius Catfish Value Chain of the Mekong River Basin". The Ministry of Education and Training approved the project to raise awareness concerning food loss and waste, resulting in facilitating private-sector investment in reducing food loss and waste for pangasius in the Mekong River basin of Vietnam.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
Read More![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](https://en.ueh.edu.vn/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
