10 Nov 2025
In line with its strategy to develop a Multidisciplinary and Sustainable University, the University of Economics Ho Chi Minh City (UEH) is dedicated to building a happy UEHer community. To achieve this goal, UEH places special emphasis on mental health care, a key factor in helping each individual achieve balance and work effectively through a humane, happy learning environment that is attentive to learners' emotions.
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29 Oct 2025
"Happiness is not a destination, but a journey that every UEHer creates together." The "Happy UEH Challenge" Poster Exhibition (Phase 3), part of the "Strengthening a Creative Culture for a Happy University" series, serves as a vivid testament to this journey—a place where the creative, humanistic, and sustainable ideas of the UEHer community converge, spread, and become a source of collective pride.
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15 Oct 2025
Amidst the pressures of studies, work, and life, many young people turn to nature as a way to find balance and recharge their energy. Therefore, the "green campus" model is gradually gaining attention as a solution that can bring comfort and improve the morale of students. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the study "Factors of Green Space within the Campus Influencing the Mental Health of UEH Students," aiming to identify aspects of green space that have a clear impact on students' academic performance and daily lives. This research contributes to suggesting practical solutions for building a healthier and more welcoming university environment.
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25 Sep 2025
In September 2025, the University of Economics Ho Chi Minh City (UEH) held a meeting and working session with the Sydney Vietnam Institute at Campus A, 59C Nguyen Dinh Chieu to connect and develop research opportunities in the near future.
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07 Sep 2025
In a global context facing pressing environmental challenges, every consumer choice we make carries significant meaning, helping to shape the future of our planet. The beauty industry, an indispensable part of modern life, is also entering a new era. The concept of "sustainable beauty" is no longer a fleeting trend but a lifestyle philosophy embraced by many young people, especially students in major cities like Ho Chi Minh City. Through the research "Organic Cosmetics and Environmental Consciousness in Vietnam," a student research team from the University of Economics Ho Chi Minh City (UEH) has explored the motivations driving the younger generation towards organic cosmetics.
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28 Aug 2025
Amid the influence of social media and the green consumption wave, consumers today have greater access to and scrutiny over brand information, particularly regarding corporate social and environmental responsibility. This compels businesses not only to communicate sustainability effectively but also to act genuinely in favor of sustainable development. However, in practice, many companies use “green” messaging in a superficial or misleading manner – commonly referred to as “greenwashing” – causing consumers to question and lose trust in brands. In response to this context, a study by a researcher from the University of Economics Ho Chi Minh City (UEH) analyzed how young consumers perceive and react to greenwashing behavior, thereby clarifying its impact on sustainable consumption intentions.
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