![[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values](/images/upload/img_background/ueh-background-639134107023623326.png)
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values
03 May 2026
In the context of increasing environmental pollution, product packaging is becoming one of the "silent culprits" contributing to the enormous amount of waste generated each day. Although consumers, especially Gen Z, are increasingly concerned about the environment, choosing products with eco-friendly packaging has not yet truly become a common behavior. So what is driving, or hindering, this decision?
Read More![[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”](/images/upload/img_background/ueh-background-639130060320169178.png)
[UEH 50 years] Reawakening the Inner Strength of “Unity - Compassion” from the Early Days with the Mission of “Nation-Building through Knowledge.”
29 Apr 2026
Since the earliest days of nation-building through knowledge, “Unity - Compassion” has been the bond connecting generations of UEHers. Through the 22 activities in the “Embracing Our Legacy” series, UEH not only reflects on the past but also revives and carries forward this value through connection-driven initiatives, where memories are transformed into motivation for the future.
Read More![[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639126160551822129.png)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City
27 Apr 2026
The awareness of environmental pollution among young people is very high, but why hasn't the behavior of purchasing eco-friendly products truly taken off? The gap between "understanding" and "doing" poses a challenging question: What is the real motivation that transforms concern into practical consumer decisions? Concerned about this issue, the UEH student group conducted research on "Factors affecting the green consumption decisions of students in Ho Chi Minh City." By outlining the complex psychological and social landscape of consumers, the study offers a sharp perspective on how sustainable consumption habits are formed and rooted.
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UEH proudly welcomes the Delegation of the Australian Political Exchange Council
22 Apr 2026
On the afternoon of April 16, 2026, within the framework of their visit and academic exchange, the Delegation of the Australian Political Exchange Council held a working session at Campus A of the University of Economics Ho Chi Minh City (UEH), opening up many prospects for cooperation in the time ahead.
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New UEH Publications Alert (Week 3 – April 2026): Affirming Interdisciplinary Research Excellence from Finance, Psychology to Biomedical Technology
20 Apr 2026
In Week 3 – April 2026, the University of Economics Ho Chi Minh City (UEH) continues to record an impressive series of international publications, reflecting its expanding research capacity and increasingly strong interdisciplinary orientation. These latest studies demonstrate UEH’s ability to effectively connect economics, management, technology, social sciences, and applied sciences within its research ecosystem.
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A Vibrant Opening Ceremony of the Truong Tuoi Group – UEH League 2026: The First Matches Kick Off the Race for the Championship
13 Apr 2026
On the morning of April 11, 2026, at the UEH football field – Nguyen Van Linh Campus, the Opening Ceremony of the Truong Tuoi Group – UEH League 2026 officially took place in a lively and energetic atmosphere. With 10 men’s and 8 women’s teams from various faculties, institutes, and dormitories participating, the ceremony marked the beginning of an exciting new season, spreading the strong spirit of sportsmanship and youthful enthusiasm among UEH students.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
