![[Research Contribution] The ArtTech Revolution in Entertainment and Cultural Heritage](/images/upload/img_background/ueh-background-638838226229927241.png)
[Research Contribution] The ArtTech Revolution in Entertainment and Cultural Heritage
14 May 2025
As part of the academic knowledge-sharing series under the ArtTech Fusion event organized by the University of Economics Ho Chi Minh City (UEH), the special session “ArtTech Revolution in the Entertainment and Cultural Heritage” gathered leading experts and numerous students passionate about art and technology. The discussion offered groundbreaking perspectives on how art and technology can jointly promote the preservation of cultural heritage while creating unique entertainment experiences.
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“UEH Global Talent” - Management Trainee Program looking for new generation Lecturers - Managers for UEH Nexus Campus in Nha Trang
09 May 2025
University of Economics Ho Chi Minh City (UEH) officially launched the “UEH Global Talent” Management Trainee Program, aiming to find and to train a generation of excellent Lecturers and Managers for UEH Nexus Campus in Nha Trang. This will be a Hub connecting students, experts and scholars globally, equipping and transforming “international capacity” for UEH learners in Vietnam, expected to launch in 2026. Deadline for application collection is May 31, 2025.
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Seminar and Memorial Activities of Emulation Block 2 of Vietnam Education Union
23 Apr 2025
Within the framework of the 2024-2025 academic year activities of Emulation Block 2 under of Vietnam Education Union, two core events were organized at the University of Economics Ho Chi Minh City (UEH) and Can Gio District, Ho Chi Minh City, on April 18 and 19, 2025, respectively. With the goal of sharing experiences and good models in supporting union members, perfecting mechanisms and policies to promote scientific research activities in school in Emulation Block 2, while spreading the spirit of sharing and the morality of "remembering the source of water", the two activities left deep impressions in both professional and humanistic values, contributing to nurturing the spirit of solidarity and inspiring innovation and creativity in each union member.
Read More![[Research Contribution] The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing](/images/upload/img_background/ueh-background-638811879342589208.png)
[Research Contribution] The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing
12 Apr 2025
In the era of digital transformation, the integration of artificial intelligence (AI) and art is opening up a new horizon for creativity. With their uniqueness and ability to create vivid spatial experiences, AI-integrated artworks have been attracting the attention of the public. What has made these works become a "hot" topic in the media and social networks? The research group from University of Economics Ho Chi Minh City (UEH) with the theme "The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing" will decode this.
Read More![[Research Contribution] Circular City – An Inevitable Trend for Vietnam’s Tourist Cities](/images/upload/img_background/ueh-background-638811882320578032.png)
[Research Contribution] Circular City – An Inevitable Trend for Vietnam’s Tourist Cities
08 Apr 2025
Hearing the phrase “circular city”, many people can immediately imagine a “green” future with streets no longer littered with garbage, gradually reduced dust and smoke, and the flow of resources operating sustainably and stably. In fact, this is not a vague concept actually, this has become a specific action trend, strongly encouraged by international organizations such as ICLEI (Local Governments for Sustainability). In Vietnam, dynamic tourist cities like Da Nang, Nha Trang, Phan Thiet, Phu Quoc or Da Lat can all benefit from applying this model in order to simultaneously protect the environment and develop sustainable tourism.
Read More![[Research Contribution] The Impact of Culture on Innovation in the Era of Globalization](/images/upload/img_background/ueh-background-638793456456469659.png)
[Research Contribution] The Impact of Culture on Innovation in the Era of Globalization
31 Mar 2025
In the context of globalization and rapid technological development, culture plays an important role in promoting innovation in enterprises. The research from University of Economics Ho Chi Minh City (UEH) focuses on exploring the impact of organizational culture and national culture on innovation capabilities, emphasizing the importance of building a cultural environment that supports innovation in organizations. With an approach based on the analysis of recent studies, this article provides a comprehensive view of the relationship between culture and innovation, helping enterprises better understand how culture can optimize innovation and create sustainable competitiveness.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
