![[Research Contribution] The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing](/images/upload/img_background/ueh-background-638811879342589208.png)
[Research Contribution] The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing
12 Apr 2025
In the era of digital transformation, the integration of artificial intelligence (AI) and art is opening up a new horizon for creativity. With their uniqueness and ability to create vivid spatial experiences, AI-integrated artworks have been attracting the attention of the public. What has made these works become a "hot" topic in the media and social networks? The research group from University of Economics Ho Chi Minh City (UEH) with the theme "The Effect of AI-Integrated Digital Art Exhibitions on Word-of-Mouth Marketing" will decode this.
Read More![[Research Contribution] Circular City – An Inevitable Trend for Vietnam’s Tourist Cities](/images/upload/img_background/ueh-background-638811882320578032.png)
[Research Contribution] Circular City – An Inevitable Trend for Vietnam’s Tourist Cities
08 Apr 2025
Hearing the phrase “circular city”, many people can immediately imagine a “green” future with streets no longer littered with garbage, gradually reduced dust and smoke, and the flow of resources operating sustainably and stably. In fact, this is not a vague concept actually, this has become a specific action trend, strongly encouraged by international organizations such as ICLEI (Local Governments for Sustainability). In Vietnam, dynamic tourist cities like Da Nang, Nha Trang, Phan Thiet, Phu Quoc or Da Lat can all benefit from applying this model in order to simultaneously protect the environment and develop sustainable tourism.
Read More![[Research Contribution] The Impact of Culture on Innovation in the Era of Globalization](/images/upload/img_background/ueh-background-638793456456469659.png)
[Research Contribution] The Impact of Culture on Innovation in the Era of Globalization
31 Mar 2025
In the context of globalization and rapid technological development, culture plays an important role in promoting innovation in enterprises. The research from University of Economics Ho Chi Minh City (UEH) focuses on exploring the impact of organizational culture and national culture on innovation capabilities, emphasizing the importance of building a cultural environment that supports innovation in organizations. With an approach based on the analysis of recent studies, this article provides a comprehensive view of the relationship between culture and innovation, helping enterprises better understand how culture can optimize innovation and create sustainable competitiveness.
Read More![[Podcast] Tax Incentives and FDI Attraction: Recommendations for the Application of Global Minimum Tax](/images/upload/img_background/ueh-background-638792854205935156.png)
[Podcast] Tax Incentives and FDI Attraction: Recommendations for the Application of Global Minimum Tax
27 Mar 2025
Employing an empirical model, a research team from the University of Economics Ho Chi Minh City (UEH) explored the impact of tax incentives and other non-tax factors on the ability to attract FDI inflows in developing countries in Southeast Asia and discussed necessary adjustments in tax incentive policies to adapt to the context of applying global minimum tax rules in Vietnam. The study contributes to clarifying the role of tax policies and also provides a comprehensive view of solutions to attract FDI inflows and to promote economic development in the new context.
Read More![[Podcast] Digital Leadership – An Overview from the Digital Age](/images/upload/img_background/ueh-background-638792847859525533.png)
[Podcast] Digital Leadership – An Overview from the Digital Age
25 Mar 2025
As information technology develops, businesses undergo digital transformation. This practice has created a new generation of leaders, namely digital leaders. Digital leaders possess the ability to connect people, to promote competitive advantages and innovation in businesses through technology application to maximize operational efficiency. Although the topic of leadership and factors affecting leadership have been widely studied, there is being a research gap on digital leadership. The study by the researcher from the University of Economics Ho Chi Minh City (UEH) was conducted using a systematic review method to capture a comprehensive picture of research related to digital leadership, providing insights into the qualities that a digital leader needs to have.
Read More![[Research Contribution] Social Innovation in the Digital Age: Emerging Trends and Opportunities for Sustainable Development](/images/upload/img_background/ueh-background-638793386061081459.png)
[Research Contribution] Social Innovation in the Digital Age: Emerging Trends and Opportunities for Sustainable Development
24 Mar 2025
In the context of globalization and the digital revolution, social innovation has emerged as an important solution to solve urgent social problems. The rapid development of technology and the change in social needs require creative solutions to achieve sustainability and equity. The research group from the University of Economics Ho Chi Minh City (UEH) analyzed the trends and the prospects of social innovation to provide insights into how it can create lasting positive impacts for society.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
