![[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city](/images/upload/img_background/ueh-background-639256034737202995.png)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city
21 Sep 2026
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
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New UEH Publications Alert (Week 2 – September 2026): Towards “Twin Transformation” – UEH International Publications Decode the Intersection of Law, Digital Technology, Finance, and Sustainable Development
16 Sep 2026
In Week 2 of September 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a number of new international publications, clearly demonstrating its interdisciplinary research orientation and ability to approach complex issues from multiple perspectives. This week's studies span a wide range of topics, from legal semiotics, corporate governance, and artificial intelligence to livestream commerce, sustainable consumption, the circular economy, tourism, and geopolitical risks, thereby contributing to a deeper understanding of ongoing transformations in today's economic, social, and technological environment.
Read More![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/img_background/ueh-background-639216910048148794.png)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products
07 Aug 2026
Why do so many young people say they care about the environment, but when faced with the shelves, they still choose familiar products instead of "green" ones? Is the issue not in awareness, but in how brands convey sustainable messages to consumers? In the context of businesses increasingly investing in green marketing, the question is no longer "should we do sustainable marketing," but rather "how can we make consumers truly believe, genuinely feel, and ultimately change their behavior?"
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New UEH Publications Alert (Week 5 – July 2026): Interdisciplinary Breakthroughs from Technological Innovation to Sustainable Development
05 Aug 2026
In Week 5 of July 2026, the University of Economics Ho Chi Minh City (UEH) continued to achieve a series of outstanding international publications, reflecting its expanding interdisciplinary research capacity in addressing global challenges. The publications released during the week demonstrate the strong integration of economics, management, technology, data science, and social sciences, contributing both academic insights and practical solutions to advance digital transformation, green transition, and sustainable development.
Read More![[UEH CONFERENCE 50] RTD 2026 – Futurescape: A Technology and Design Vision for a Sustainable Future](/images/upload/img_background/ueh-background-639219546473484111.png)
[UEH CONFERENCE 50] RTD 2026 – Futurescape: A Technology and Design Vision for a Sustainable Future
30 Jul 2026
Over 06 days, from 15 to 20/7/2026, the 3rd International Scientific Conference on Resilience by Technology and Design (RTD 2026) was successfully held in Ho Chi Minh City, the Mekong Delta (Vinh Long, Can Tho), and Khanh Hoa. Themed “FutureScape”, the conference was co-organized by UEH College of Technology and Design (CTD), UEH Mekong, and UEH Nexus Nha Trang together with international partners, marking a milestone celebration of the 50th anniversary of the founding of the University of Economics Ho Chi Minh City.
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RTD 2026 at UEH Mekong: Connecting Global Knowledge - Co-creating a Sustainable Future for the Mekong Delta
22 Jul 2026
On July 17-18, 2026, the University of Economics Ho Chi Minh City (UEH) hosted the RTD 2026 International Conference on Resilience by Technology and Design at UEH Mekong under the theme "FutureScape: Adaptation and Social Innovation".
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
