The Ocean Futures 2025 Conference in Khanh Hoa: Smart Technologies and Sustainable Coastal Living
02 Oct 2025
On the morning of 01/10/2025, the Ocean Futures 2025 Conference themed “Smart Technologies and Sustainable Coastal Living,” jointly organized by the University of Economics Ho Chi Minh City (UEH), represented by the UEH Institute of Smart City and Management (ISCM), in collaboration with the People’s Committee of Khanh Hoa Province, officially took place.
Read More![[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam](/images/upload/img_background/ueh-background-638949049182225860.png)
[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam
01 Oct 2025
"Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of green marketing has a positive impact on the exchange, buying and selling processes, and customer retention rates of businesses in Vietnam. Based on this practice, the research topic "The Impact of Green Marketing on Consumer Purchasing Behavior in the Cosmetics Industry in Vietnam," conducted by a group of students from the University of Economics Ho Chi Minh City (UEH), clarified the relationship between green marketing factors, brand trust – love – loyalty, and customer purchasing behavior.
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Scientific Seminar: Innovative Solutions for Mobilizing and Effectively Utilizing Resources to Develop Climate-Resilient Transport Infrastructure in Vinh Long
10 Sep 2025
[Vinhlong.gov.vn] – On September 8, 2025, at the University of Economics Ho Chi Minh City - Vinh Long Campus (UEH Mekong), the Provincial People's Committee, in collaboration with the University of Economics Ho Chi Minh City (UEH), organized a scientific seminar on "Innovative Solutions for Mobilizing and Effectively Utilizing Resources to Develop Transport Infrastructure in Vinh Long Adapting to Climate Change."
Read More![[Research Contribution] The carbon disclosure due to the growth economy, inward FDI, financial development: Do governance quality matter?](/images/upload/img_background/ueh-background-638930851116580176.png)
[Research Contribution] The carbon disclosure due to the growth economy, inward FDI, financial development: Do governance quality matter?
10 Sep 2025
In recent decades, ASEAN has achieved remarkable economic growth, but this has been accompanied by increasing pressure from environmental issues. Air pollution, particularly carbon emissions, is emerging as a regional challenge. The study by the Ho Chi Minh City University of Economics student group on "Economic Development and Environmental Burden: A Comprehensive Picture in ASEAN" shed light on the complex relationship between economic growth and carbon emissions, thereby highlighting the urgent need to create sustainable development models that balance economic benefits and environmental protection in ASEAN's future.
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UEH Partners with the Central Policy and Strategy Commission and the Institute for Policy and Strategy Research: Fostering Research, Policymaking, and Sustainable Socio-Economic Development
20 Aug 2025
In the context of Vietnam entering a new era of growth with significant potential and opportunities—requiring breakthroughs in strategic thinking, growth model innovation, and the full utilization of science and technology—in August 2025, the University of Economics Ho Chi Minh City (UEH) held a collaborative meeting with the Central Policy and Strategy Commission and the Institute for Policy and Strategy Research to establish a comprehensive research and consulting platform. The meeting lays the foundation for breakthrough solutions and contributes to realizing sustainable development goals, enhancing competitiveness, and deepening Vietnam's integration in the new era.
Read More![[Research Contribution] Green Logistics in the 4.0 Era: Breakthrough Opportunity or Invisible Barrier?](/images/upload/img_background/ueh-background-638919669146310329.png)
[Research Contribution] Green Logistics in the 4.0 Era: Breakthrough Opportunity or Invisible Barrier?
15 Aug 2025
Green logistics has emerged as a survival strategy for enterprises in the era of digital transformation and climate change. However, in Vietnam, the application of advanced technologies to the “greening” of logistics operations still faces multiple barriers. This research, conducted by a scholar from the University of Economics Ho Chi Minh City (UEH), is grounded in a systematic theoretical review, offering a comprehensive picture drawn from global experiences and proposing solutions to foster the integration of Industry 4.0 into green logistics.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
