![[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness](/images/upload/img_background/ueh-background-639044087939953203.png)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness
19 Jan 2026
In the context of green consumption gradually becoming the choice of the younger generation, the question is not only whether students are interested in the environment, but also what truly motivates them to buy and use environmentally friendly products in the digital age. As technology, social media, and online applications increasingly dominate consumer behavior, green consumer values, environmental concerns, and beliefs about the effectiveness of individual actions become factors worth revisiting. From that point on, a group of students from the University of Economics in Ho Chi Minh City conducted the research topic "ICT Technology Innovation and Green Product Consumption Behavior of Ho Chi Minh City Students: Understanding the Role of Environmental Concern, Green Consumption Value, and Perceived Effectiveness" to delve deeper into the motivations behind young people's green consumption choices today.
Read More![[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City](/images/upload/img_background/ueh-background-639028671027669732.png)
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City
02 Jan 2026
In recent years, "green" is no longer just a media slogan, but is gradually becoming an important criterion in how businesses produce, operate, and approach consumers. Alongside this, artificial intelligence (AI) has also quietly infiltrated every corner of economic life, from demand forecasting and optimizing transportation to managing complex data. When these two trends converge, a major question arises: can technology truly contribute to promoting green consumption, or is it all just image and promises? From that context, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explore how AI participates in the green supply chain and influences green purchasing decisions among young people in Ho Chi Minh City.
Read More![[Research Contribution] A Model for Assessing the Impact of Accounting Data Analytics on Sustainable Information Presentation in the Public Sector](/images/upload/img_background/ueh-background-639024463056800153.png)
[Research Contribution] A Model for Assessing the Impact of Accounting Data Analytics on Sustainable Information Presentation in the Public Sector
15 Dec 2025
The Vietnamese government's orientation towards sustainable development applies to all public and private sector entities. To provide information for implementing activities in line with sustainability goals, data from financial and accounting work plays a crucial and central role in assessment. In practice, evaluating financial or non-financial information is not simple, making data analytics necessary to help users fully understand the results produced and to align them with each entity's sustainability criteria. This study by an author from the University of Economics Ho Chi Minh City (UEH) proposes a comprehensive assessment model that clarifies the mechanism by which accounting data impacts the effectiveness and reliability of sustainability reporting.
Read More
UEH Signs Cooperation Agreement with Tay Ninh Provincial People's Committee on Smart Governance, Innovation, and Artificial Intelligence
14 Dec 2025
On December 12, 2025, within the framework of the Asia R&D Connect 2025 forum, the University of Economics Ho Chi Minh City (UEH) officially signed a Cooperation Agreement with the Tay Ninh Provincial People's Committee on Smart Governance, AI-driven Innovation, and Sustainable Development. This is a key activity, marking a new stage of development in the University's strategy to expand local partnerships in the fields of science, technology, innovation, and high-quality human resource development.
Read More
UEH - NEU Joint National Scientific Conference Series: Developing Mekong Delta Transportation Infrastructure and the Digital Economy in the New Context
07 Dec 2025
Continuing the National Scientific Conference Series co-organized by the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU), a forum was held to discuss the development of transportation infrastructure in the Mekong Delta adapted to climate change and the impact of the digital economy on productivity. The conference brought together scientists, experts, and government representatives, creating an academic space that connected knowledge, policy, and practice to contribute strategic solutions for regional development and enhance national competitiveness.
Read More![[Research Contribution] The Role of Technology in Marine Economic Development: International Perspectives](/images/upload/img_background/ueh-background-638998330998476712.png)
[Research Contribution] The Role of Technology in Marine Economic Development: International Perspectives
07 Nov 2025
In the era of the green transition, technology is unlocking new ways for humanity to understand and sustainably govern the ocean. At the panel discussion "Ocean Technology in the Ocean Economy Ecosystem"—part of the Ocean Future 2025 conference co-organized by the Institute of Smart City and Management (ISCM), UEH Nexus Campus Nha Trang of the University of Economics Ho Chi Minh City (UEH), and the Khanh Hoa Provincial People's Committee—international and Vietnamese experts convened to share practical experiences, models, and initiatives aimed at leveraging the role of science and technology in marine economic development, in conjunction with ecological conservation and community values.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
