![[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam](/images/upload/img_background/ueh-background-639056166599438098.png)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam
02 Feb 2026
As shared economy services become increasingly prevalent in Vietnamese urban life, public bicycles are not only a green transportation option but also reflect users' sustainable consciousness. From very ordinary behaviors – such as how people park, use, and maintain shared vehicles – a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explain what is driving or hindering sustainable behavior in public bicycle services in Vietnam.
Read More![[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus](/images/upload/img_background/ueh-background-639050127126164958.png)
[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus
26 Jan 2026
As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students truly take the initiative to live green? From that concern, a group of students from the University of Economics Ho Chi Minh City (UEH) chose gamification as a new approach to explore the potential of turning environmental knowledge into sustainable behavior for today's young people.
Read More![[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness](/images/upload/img_background/ueh-background-639044087939953203.png)
[Contribution Research] How Ho Chi Minh City students’ green product consumption is affected by application iCTs innovation nowadays: A case for business to enhance green product consumption by understanding the role of environmental concerns, green consumption value and perceived effectiveness
19 Jan 2026
In the context of green consumption gradually becoming the choice of the younger generation, the question is not only whether students are interested in the environment, but also what truly motivates them to buy and use environmentally friendly products in the digital age. As technology, social media, and online applications increasingly dominate consumer behavior, green consumer values, environmental concerns, and beliefs about the effectiveness of individual actions become factors worth revisiting. From that point on, a group of students from the University of Economics in Ho Chi Minh City conducted the research topic "ICT Technology Innovation and Green Product Consumption Behavior of Ho Chi Minh City Students: Understanding the Role of Environmental Concern, Green Consumption Value, and Perceived Effectiveness" to delve deeper into the motivations behind young people's green consumption choices today.
Read More![[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City](/images/upload/img_background/ueh-background-639035712273527284.png)
[Research Contribution] Determinants impacting young consumers purchasing behavioral intention on sustainable fashion: exploration in Ho Chi Minh City
11 Jan 2026
Every year, the fashion industry generates millions of tons of waste and consumes vast amounts of water and energy, yet new clothes are constantly bought, worn a few times, and then forgotten. Young people understand that better than anyone else. They talk about green living, responsible consumption, and sustainable fashion. But when faced with a trendy item and an "environmentally friendly" option, the decision doesn't always lean toward sustainability. So, what really makes young people willing to open their wallets for sustainable fashion, and what makes them hesitate? Research by students from the University of Economics Ho Chi Minh City (UEH) was conducted to find the answer to that question, right in the vibrant consumer lifestyle of Ho Chi Minh City.
Read More![[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project](/images/upload/img_background/ueh-background-639033816950287407.png)
[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project
07 Jan 2026
Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags are used "wherever they're convenient," all repeating like a habit. When those small choices happen every day, waste is no longer a distant environmental issue, but becomes part of the learning space itself. In that context, the "UEH Zero Waste Campus" project was launched with the goal of not only reducing waste but also changing how students perceive and respond to a zero-waste lifestyle. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study to understand the factors influencing students' attitudes toward the project, thereby explaining why some are willing to change while many remain hesitant.
Read More![[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City](/images/upload/img_background/ueh-background-639028671027669732.png)
[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City
02 Jan 2026
In recent years, "green" is no longer just a media slogan, but is gradually becoming an important criterion in how businesses produce, operate, and approach consumers. Alongside this, artificial intelligence (AI) has also quietly infiltrated every corner of economic life, from demand forecasting and optimizing transportation to managing complex data. When these two trends converge, a major question arises: can technology truly contribute to promoting green consumption, or is it all just image and promises? From that context, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explore how AI participates in the green supply chain and influences green purchasing decisions among young people in Ho Chi Minh City.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
