UEH News

University of Economics Ho Chi Minh City Signed Cooperation Agreement with Khanh Hoa Salanganes Nest State Company Limited

University of Economics Ho Chi Minh City Signed Cooperation Agreement with Khanh Hoa Salanganes Nest State Company Limited

12 Jan 2026

On the afternoon of January 9, 2026, the University of Economics Ho Chi Minh City (UEH) held a cooperation signing ceremony with Khanh Hoa Salanganes Nest State Company Limited and toured its production factory. The event paves the way for future cooperation opportunities, providing students with practice-oriented learning and expanding collaboration in training, scientific research, and recruitment.

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Annual Working Exchange Seminar 2026 between the University of Economics Ho Chi Minh City and the National Economics University

Annual Working Exchange Seminar 2026 between the University of Economics Ho Chi Minh City and the National Economics University

11 Jan 2026

On the morning of January 9, 2026, the 2026 annual working exchange seminar between the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU) was held in Khanh Hoa, creating a multidimensional academic exchange forum and setting the stage for key collaborative programs for 2026.

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University of Economics Ho Chi Minh City and National Economics University Held Working Session on Cooperation with Khanh Hoa Provincial People's Committee

University of Economics Ho Chi Minh City and National Economics University Held Working Session on Cooperation with Khanh Hoa Provincial People's Committee

10 Jan 2026

On the afternoon of January 8, 2026, a delegation from the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU) held a working session with the Khanh Hoa Provincial People's Committee to review the outcomes of their past cooperation and discuss key collaborative orientations for the next phase. The meeting focused on agendas aimed at realizing the goal of double-digit economic growth, in alignment with science, technology, innovation, digital transformation, and private economic development as outlined in the Politburo's 'Pillar' Resolutions.

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UEH - NEU Joint Key Activities in Khanh Hoa: Connecting Scholars and Converging Knowledge between Two Leading Vietnamese Universities

UEH - NEU Joint Key Activities in Khanh Hoa: Connecting Scholars and Converging Knowledge between Two Leading Vietnamese Universities

08 Jan 2026

A series of strategic cooperation activities between the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU) will take place from January 8 to 10, 2026, in Khanh Hoa Province, aiming to celebrate the 50th anniversary of UEH's establishment and the 70th anniversary of NEU's establishment. The choice of Khanh Hoa as the venue underscores the role of the UEH Nexus Campus Nha Trang—UEH's campus in the Central region—in connecting knowledge and partnering for regional development.

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[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues

[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues

27 Dec 2025

While many cities worldwide have successfully implemented the Living Lab model as a tool to address urban issues and promote sustainable development, Ho Chi Minh City is facing an urgent need to establish and operate Living Labs in its journey to become a smart and sustainable city. International experience shows that the key factor determining the effectiveness of a Living Lab is the level of engagement and cooperation among its stakeholders. Based on a qualitative approach, this paper by researchers from the University of Economics Ho Chi Minh City (UEH) synthesizes the theoretical framework for stakeholder engagement and analyzes leading Living Lab models in Europe and Asia that share similarities with the context of Ho Chi Minh City. From this analysis, the authors propose implications for solutions, methods, and action plans to effectively connect stakeholders, contributing to solving urban problems and fostering the development of a smart and sustainable city.

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[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City

[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City

27 Dec 2025

In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its price advantage, diverse designs, and suitability for young people's tastes, Chinese clothing quickly gained the interest of students – a customer group with high fashion needs but limited financial resources. Additionally, the mentality of valuing foreign goods still exists among a segment of consumers, making imported products more appealing and posing significant challenges for domestic garment businesses. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) implemented a study to analyze the impact of consumer ethnocentrism on students' intention to purchase Chinese clothing products in Ho Chi Minh City.

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