UEH News

[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism

[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism

04 Oct 2024

Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.

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[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews

[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews

04 Oct 2024

In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.

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[Podcast] Applying Ho Chi Minh’s Ideology on the Role of the People towards Building Socialism in Vietnam Today

[Podcast] Applying Ho Chi Minh’s Ideology on the Role of the People towards Building Socialism in Vietnam Today

26 Sep 2024

Keywords: Ho Chi Minh, the people, socialism Vietnamese people are the subjects to whom President Ho Chi Minh devoted his entire life and revolutionary career so that they can live in independence, freedom, prosperity, and happiness. People are key to the nation's destiny; therefore, Vietnamese people must be the subjects that fulfill their obligations and enjoy their rights in socialism. Therefore, the goal of building socialism is to build a society in which Vietnamese people are central and the people must exercise their right to manage society.

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[Podcast] Restoring aggregate demand to promote growth in 2024 – Viewpoint from the perspective of building a socialist-oriented market economy in Vietnam (Part 2)

[Podcast] Restoring aggregate demand to promote growth in 2024 – Viewpoint from the perspective of building a socialist-oriented market economy in Vietnam (Part 2)

23 Sep 2024

Keywords: Market economy, aggregate demand, growth promotion in 2024 The socialist-oriented market economy is one breakthrough in the thinking and the practice of leading the innovation cause of the Communist Party of Vietnam. In the upcoming time, Vietnam needs to develop counter-cyclical fiscal policies to stimulate demand during a period of declining global growth; reversing the decline in public investment, increasing efficiency and concentration through national monitoring and regional development plans; modernizing the social security system suitable for middle-income, industrialized countries; making fiscal policy transparent. This proposal by the author group from University of Economics Ho Chi Minh City (UEH) is to be presented in the research topic titled “Restoring aggregate demand to promote growth in 2024 - Viewpoint from the perspective of a socialist-oriented market economy in Vietnam”.

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[Podcast] Restoring aggregate demand to promote growth in 2024 – Viewpoint from the perspective of building a socialist-oriented market economy in Vietnam (Part 1)

[Podcast] Restoring aggregate demand to promote growth in 2024 – Viewpoint from the perspective of building a socialist-oriented market economy in Vietnam (Part 1)

19 Sep 2024

Keywords: Market economy, aggregate demand, growth promotion in 2024 The socialist-oriented market economy is a breakthrough in the thinking and the practice of leading the innovation cause of the Communist Party of Vietnam. In the upcoming time, Vietnam needs to develop counter-cyclical fiscal policies to stimulate demand during a period of declining global growth; reversing the decline in public investment, increasing efficiency and concentration through national monitoring and regional development plans; modernizing the social security system suitable for middle-income, industrialized countries; making fiscal policy transparent. This proposal by the author group of University of Economics Ho Chi Minh City (UEH) is presented in the research topic “Restoring aggregate demand to promote growth in 2024 – Viewpoint from the perspective of building a socialist-oriented market economy in Vietnam”.

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Green Technology: The Love of the New Generation to the Environment

Green Technology: The Love of the New Generation to the Environment

18 Sep 2024

Green technology is positively impacting the global economy in general and Vietnam in particular by improving efficiency, creating jobs, promoting innovation and limiting environmental impacts. These long-term economic, environmental and social welfare benefits have made the development of green technology a worthy task in the new era. In this article, let's discover this concept with the Department of Student Affairs (DSA)!

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