The knowledge, news, and sustainable career-oriented portal “Where Knowledge Converges” – a collaborative product between the University of Economics Ho Chi Minh City in Khanh Hoa (UEH Nexus Campus Nha Trang) and Khanh Hoa Newspaper and Radio, Television (BKH) – has officially been launched with the mission of transferring knowledge to support the sustainable development strategy of Khanh Hoa Province and the South Central Coast – Central Highlands region.
In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
Dec
2025
Date: December 03 – 06, 2025
Place: University of Economics Ho Chi Minh City, Campus 279 Nguyen Tri Phuong, Dien Hong Ward, Ho Chi Minh City.
Dec
2025
Date: Date: 10–12 December 2025
Place: Venue: UEH Campus B, 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City
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University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
UEH is recognized as meeting the European FIBAA standard at the educational institution level and 13 Training Programs
