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    [Research Contribution] The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City

    Plastic waste is an urgent challenge, yet environmental awareness does not necessarily translate into actual green consumption behavior. In order to find the motivation to bridge this gap, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City." Thru the evaluation of environmental, social, and civic concerns, the study clarifies the factors that truly drive young people to make sustainable purchasing decisions.

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    [Research Contribution] Opportunities and Challenges in Vietnam’s E-wallet Market: What Drives User Retention on MoMo?

    Against the backdrop of robust digital payment growth in Vietnam, e-wallets have become one of the key drivers of the digital economy. However, alongside opportunities, the market still faces many challenges related to competition and user behavior, among which customer retention has become a strategic priority for service providers. Therefore, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted an analysis of the overall landscape of Vietnam’s e-wallet market and carried out a case study on the MoMo e-wallet to clarify the factors influencing users’ continuance intention.

  • news

    UEH Dormitory Day - “Embracing Belonging”

    In celebration of UEH’s 50th anniversary and the launch of the next-generation dormitory model - Green Living Hub Nguyen Van Linh, UEH organizes the UEH Dormitory Day - “Embracing Belonging”. The event offers generations of dormitory residents an opportunity to reconnect through a series of meaningful community and networking activities.

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1976

Established

4

COLLEGES

11

DEPARTMENTS

2

Branches

6

Scientific
Business Units

37,830

Students

ACCREDITATIONS & RANKINGS

 

Top 501 - 600

World Universities

by Times Higher Education (THE) Rankings 2025, 2026

 

 

UEH at a Glance

UEH is more than just a leading institution in academic and research excellence, we are also a community of talented individuals coming together to contribute to the greater goods of our nation. Explore our various campuses from the comfort of your own screens and see for yourself what makes us a key university in Vietnam