Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equate to sustainable consumption? Or sometimes, choosing green fashion brands is just an unintended consequence of reducing consumer demand? From that perspective, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Do young minimalists' choices of sustainable fashion brands happen by chance?" "Analyzing the role of controlling consumer desires," aiming to clarify whether a minimalist lifestyle truly promotes sustainable consumption behavior, or if it only indirectly influences thru attitudes, happiness perception, and the ability to control consumer desires of Gen Z.
In Week 2 of April 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a series of new international publications, demonstrating its diverse research capacity and increasingly sharp interdisciplinary orientation. These works reflect a strong intersection between economics, management, technology, engineering, and natural sciences, contributing to addressing contemporary challenges from a comprehensive perspective.
On the morning of April 11, 2026, at the UEH football field – Nguyen Van Linh Campus, the Opening Ceremony of the Truong Tuoi Group – UEH League 2026 officially took place in a lively and energetic atmosphere. With 10 men’s and 8 women’s teams from various faculties, institutes, and dormitories participating, the ceremony marked the beginning of an exciting new season, spreading the strong spirit of sportsmanship and youthful enthusiasm among UEH students.
Apr
2026
Date: From April 13 to 19, 2026
Place:
Apr
2026
Date: Submission Deadline (Long abstract or Full paper): April 30, 2026
Place: Notification of Acceptance: June 15, 2026
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University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
UEH is recognized as meeting the European FIBAA standard at the educational institution level and 13 Training Programs
in terms of the fields of Business, Management and Accounting by SCImago Institutions Rankings 2025
