UEH Articulation Programs

Dual Degree Program in Communication Technology and Marketing

Semester
(Planned)
Course Type Course
Semester 1
(19 credits)
Compulsory
  • Marxist - Leninist Philosophy (3 credits)
  • Compulsory
  • Introduction to Psychology (2 credits)
  • Compulsory
  • General Business English (4 credits)
  • Elective
  • AI Fundamental (3 credits)
  • Compulsory
  • Fundamental of Design (6 credits)
  • Elective
  • Self-Management (1 credit)
  • Elective
  • Positive Thinking & Emotional Intelligence (1 credit)
  • Elective
  • Applied Mathematics for Design (3 credits)
  • Semester 2
    (21 credits)
    Elective
  • Societal Networking (1 credit)
  • Compulsory
  • Marxist - Leninist Political Economics (2 credits)
  • Elective
  • Leadership and Dynamic Team Building (1 credit)
  • Compulsory
  • Marketing & Communication (3 credits)
  • Compulsory
  • Mass Communication (3 credits)
  • Compulsory
  • Design Thinking (2 credits)
  • Compulsory
  • English for Technology, Communication and Design 1 (3 credits)
  • Compulsory
  • Fostering civic engagement (3 credits)
  • Compulsory
  • Graphic Design (3 credits)
  • Compulsory
  • Law of information and communication (1 credit)
  • Semester 3
    (20 credits)
    Compulsory
  • Scientific Socialism (2 credits)
  • Elective
  • Organizational behavior: Art & Culture (3 credits)
  • Compulsory
  • Economics (3 credits)
  • Elective
  • Management & Communication (3 credits)
  • Compulsory
  • English for Technology, Communication and Design 2 (3 credits)
  • Compulsory
  • Art & Culture Project (3 credits)
  • Compulsory
  • Media Content Creation (3 credits)
  • Compulsory
  • Modelling and Rendering studio (3 credits)
  • Semester 4
    (26 credits)
    Compulsory
  • International Business (3 credits)
  • Elective
  • Digital Marketing & Branding (3 credits)
  • Elective
  • Marketing Research & Consumer Behavior (3 credits)
  • Compulsory
  • Global Strategic Management (3 credits)
  • Elective
  • Interpersonal Communication (2 credits)
  • Compulsory
  • Ho Chi Minh’s Ideology (2 credits)
  • Compulsory
  • Sustainable Development (2 credits)
  • Compulsory
  • PR & Advertising - Strategy & Campaign project (3 credits)
  • Compulsory
  • Animation studio (4 credits)
  • Compulsory
  • Media Production studio (4 credits)
  • Elective
  • Integrated Communication (2 credits)
  • Semester 5
    (25 credits)
    Compulsory
  • History of Vietnamese Communist Party (2 credits)
  • Elective
  • World’s history of Art & Culture (3 credits)
  • Compulsory
  • Storytelling (3 credits)
  • Compulsory
  • Brand Management (3 credits)
  • Compulsory
  • Study Trip (1 credit)
  • Compulsory
  • User Experience & User Interface (3 credits)
  • Compulsory
  • Media Entertainment (3 credits)
  • Compulsory
  • Emerging media and communication (3 credits)
  • Elective
  • Human - Computer Interaction (3 credits)
  • Compulsory
  • Contemporary Global Issues on Marketing (1 credit)
  • Compulsory
  • International Management (3 credits)
  • Semester 6
    (25 credits)
    Compulsory
  • New Tech in Communication (3 credits)
  • Compulsory
  • International Marketing (3 credits)
  • Compulsory
  • Marketing in Digital Era (3 credits)
  • Compulsory
  • Seminar 1: Entrepreneurship & Startup (2 credits)
  • Compulsory
  • Practical Events Management project (3 credits)
  • Elective
  • Social Media studio (3 credits)
  • Compulsory
  • Current trends in Social Media (1 credit)
  • Compulsory
  • Website Design and Development project (3 credits)
  • Elective
  • Digital media production studio (3 credits)
  • Compulsory
  • Internship (3 credits)
  • Compulsory
  • Managing Crisis Communications (1 credit)
  • Semester 7
    (12 credits)
    Elective
  • Services Marketing (3 credits)
  • Elective
  • B2B Marketing (3 credits)
  • Elective
  • Social Marketing (3 credits)
  • Compulsory
  • Business Simulation (3 credits)
  • Elective
  • Public Relations (3 credits)
  • Elective
  • Sales Management (3 credits)
  • Elective
  • Innovation Management (3 credits)
  • Elective
  • Customer Relationship Management (3 credits)
  • Elective
  • New Product Development & Management (3 credits)
  • Elective
  • Advertising (3 credits)
  • Semester 8
    (7 credits)
    Compulsory
  • Thesis (7 credits)