UEH organizes the training program “UEH - Clarivate Research Week”
03 Apr 2026
In the context of promoting scientific research, improving the quality of international publications and optimizing research performance management, the University of Economics Ho Chi Minh City (UEH) has implemented Clarivate’s Research Support Solutions Ecosystem since November 2025, including Web of Science (WoS), InCites Benchmarking & Analytics, and Pivot-RP. This is an important platform that helps UEH strengthen its scientific governance capacity, effectively leverage research data, and expand connections with the global academic community.
Read More![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-639107152756904582.png)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City
02 Apr 2026
Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement of the experience. When "green living" is still dry, it is difficult to create a real connection with the brand. From that perspective, a group of researchers from the University of Economics Ho Chi Minh City (UEH) conducted the project "Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City," aiming to explore how gamification can transform the green journey into an enjoyable and exciting experience, thereby promoting more natural interaction with the brand.
Read More![[UEH 50 Global Partners] UEH Signs Cooperation Agreement with Oxford EMI, Officially Launching the EMI Training Program in Vietnam](/images/upload/img_background/ueh-background-639108214108651931.png)
[UEH 50 Global Partners] UEH Signs Cooperation Agreement with Oxford EMI, Officially Launching the EMI Training Program in Vietnam
02 Apr 2026
As part of the UEH 50 Years - 50 Partners in 5 Continents program, on March 27, 2026, the University of Economics Ho Chi Minh City (UEH) officially signed a Memorandum of Understanding (MOU) with Oxford EMI on the implementation of the “EMI (English Medium Instruction) Training Program in Vietnam.” The event marks an important step in UEH’s internationalization strategy in education, while also opening up many opportunities for cooperation in training, research, and global academic connection.
Read More![[UEH 50 Years] Official Launch of 22 Key Activities: Awakening Internal Strength and Shaping Future Strategy](/images/upload/img_background/ueh-background-639106614839515505.png)
[UEH 50 Years] Official Launch of 22 Key Activities: Awakening Internal Strength and Shaping Future Strategy
01 Apr 2026
22 key activities associated with 8 heritage values, inherited from 50 years of the University of Economics Ho Chi Minh City (UEH), will serve as a bridge between “pride in the past” and “creating the future.”
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UEH College of Business and The University of Queensland Promote Academic Exchange and Expand Collaboration in Sustainable Development
01 Apr 2026
On March 26, 2026, the UEH College of Business organized a series of academic and professional exchange activities and a working session with the delagation from the University of Queensland to discuss potential directions for future collaboration.
Read More![[UEH 50 Global Partners] School of Accounting, UEH College of Business strengthens international education collaboration with The University of Queensland (Australia)](/images/upload/img_background/ueh-background-639105750101910074.png)
[UEH 50 Global Partners] School of Accounting, UEH College of Business strengthens international education collaboration with The University of Queensland (Australia)
31 Mar 2026
As part of the UEH 50 Years - 50 Partners in 5 Continents program, on March 25, 2026, the School of Accounting, UEH College of Business organized an introduction session for the international transfer program expected to be implemented in collaboration with the University of Queensland (Australia). The event drew strong interest from many students and lecturers, while also opening up numerous opportunities for academic connection between the two units.
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New UEH Publications Alert (Week 4 – March 2026): Interdisciplinary Imprints from Green Technology and Macroeconomics to Sustainable Governance
31 Mar 2026
The University of Economics Ho Chi Minh City (UEH) continues to record a series of notable international publications, reflecting its increasingly expanding research capacity and clear interdisciplinary orientation. The papers published last week show that UEH is leveraging its strengths in connecting economics, management, technology, the environment, education, and social sciences to address contemporary real-world issues.
Read More![[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?](/images/upload/img_background/ueh-background-639105408822935351.png)
[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?
31 Mar 2026
A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?" has shown that the intention to buy 'green' skincare products among young consumers not only depends on environmental awareness but is also influenced by various psychological and social factors.
Read More![[UEH 50 Global Partners] UEH Welcomes Delegation from Massey University: Strengthening Strategic Cooperation on the Journey of Global Connection](/images/upload/img_background/ueh-background-639105735083293694.png)
[UEH 50 Global Partners] UEH Welcomes Delegation from Massey University: Strengthening Strategic Cooperation on the Journey of Global Connection
29 Mar 2026
As part of the UEH 50 Years - 50 Partners in 5 Continents program, on March 25, 2026, at the 279 Nguyen Tri Phuong campus, the University of Economics Ho Chi Minh City (UEH) welcomed and held a working session with a senior delegation from Massey University (New Zealand). The event marked the next stage in nearly two decades of cooperation, while also opening new directions for the internationalization of training and global academic connection.
Read More![[UEH 50 Global Partners] UEH Signs Cooperation Agreement with Oxford EMI, Officially Launching the EMI Training Program in Vietnam](/images/upload/thumbnail/ueh-thumbnail-639108214108629741.png)
![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](/images/upload/thumbnail/ueh-thumbnail-639107152756851569.png)
![[UEH 50 Years] Official Launch of 22 Key Activities: Awakening Internal Strength and Shaping Future Strategy](/images/upload/thumbnail/ueh-thumbnail-639106614839502479.png)
