![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638978924607115207.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
04 Nov 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
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UEH Accompanies the ICECH 2025 International Conference: Fostering Academic Exchange and Disseminating Knowledge for Sustainable Development
04 Nov 2025
As a co-organizer of the International Conference on Emerging Challenges (ICECH 2025) themed “Business Dynamics in the Era of Disruptive Innovation”, the University of Economics Ho Chi Minh City (UEH) continues to affirm its leading academic position in the region. UEH’s active participation not only contributes to enhancing the professional quality of the conference but also reflects its mission to disseminate knowledge, promote innovative research, and foster international collaboration toward sustainable development.
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National Conference on Technology and Design 2025 (NCTD 2025) - Special Session Continues at UEH Mekong: "Digital Transformation – Challenges and Opportunities in the Mekong Delta Region"
03 Nov 2025
Following the success of the sessions in Ho Chi Minh City, the National Conference on Technology and Design 2025 (NCTD 2025) was held at UEH Mekong on October 31. Themed "Digital Transformation – Challenges and Opportunities in the Mekong Delta Region," the conference addressed the core issues of the region's digital transformation. The discussions primarily focused on digital transformation in agriculture, a key pillar for the sustainable development of the Mekong Delta. Topics revolved around applying technology to enhance productivity, mitigate risks from climate change, and expand markets for the region's agricultural products.
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The "Ho Chi Minh City Students with Green Practices and Sustainable Action" Forum and the Kick-off of the Let's Green UniTour 2025 Project - The Beginning of a Journey to Spread UEH's Green University Model to the City's Student Community
02 Nov 2025
On the afternoon of October 31, 2025, in response to the "HCMC Student Week for Pioneering Development in Science, Technology, Innovation, and Digital Transformation 2025," the Ho Chi Minh Communist Youth Union and Vietnamese Students' Association of the University of Economics Ho Chi Minh City (UEH) collaborated with the UEH Green Campus project, with the partnership of VinGroup's Green Future Fund, to successfully organize the "Ho Chi Minh City Students with Green Practices and Sustainable Action" forum. The event also officially launched the Let's Green UniTour Project through a signing ceremony with 10 co-organizing units.
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UEH Launches E-History Website: A Journey of Preserving Heritage and Connecting Knowledge for the Future
31 Oct 2025
On the occasion of the 49th anniversary of the University of Economics Ho Chi Minh City (UEH) (October 27, 1976 – October 27, 2025), UEH officially launches its E-history Website at https://ehistory.ueh.edu.vn/ . This digital platform is designed to archive its history, preserve its development journey, and disseminate the University's traditional values. Furthermore, it promotes the development of an open academic space—a place where knowledge, creativity, and community are sustainably connected in the digital era.
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"Happy UEH Challenge" Poster Exhibition: The UEHer Community Fosters a Happy University
29 Oct 2025
"Happiness is not a destination, but a journey that every UEHer creates together." The "Happy UEH Challenge" Poster Exhibition (Phase 3), part of the "Strengthening a Creative Culture for a Happy University" series, serves as a vivid testament to this journey—a place where the creative, humanistic, and sustainable ideas of the UEHer community converge, spread, and become a source of collective pride.
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27/10/1976 - 27/102025: UEH's 49th Anniversary, From a Legacy of Knowledge to a New Generation Continuing the Mission
29 Oct 2025
On October 27, 2025, the UEH community collectively experienced a memorable milestone—the 49th anniversary of the University of Economics Ho Chi Minh City's establishment, coupled with the leadership transition for the 2025 - 2030 term. After nearly half a century of perseverance on its journey of knowledge creation, UEH today is poised to approach its 50th milestone with new aspirations and vision!
Read More![[Research Contribution] Enhancing the Intention to Use Home Composting Bins Amidst Climate Change Driven by Food Waste in HCMC](/images/upload/img_background/ueh-background-638974229248414533.png)
[Research Contribution] Enhancing the Intention to Use Home Composting Bins Amidst Climate Change Driven by Food Waste in HCMC
29 Oct 2025
In the context of worsening climate change, food waste is a silent contributor to the exacerbation of greenhouse gas emissions. Ho Chi Minh City, with its high population density and rapid urbanization, is facing a large volume of inefficiently treated domestic waste, particularly organic waste. Therefore, according to a study by researchers from the University of Economics Ho Chi Minh City (UEH), at-source waste treatment using home composting bins emerges as a critical solution to reduce carbon footprints, contribute to sustainable development goals, and shift consumer behavior towards environmental friendliness.
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Ho Chi Minh City Internship and Job Fair – UEH Career Fair 2025, Phase 2: Offering Over 3,000 Job Opportunities & Crowning the Champion of the "Conquering Recruiters 2025" Competition
28 Oct 2025
From October 23 to 26, 2025, the Ho Chi Minh City Internship and Job Fair – UEH Career Fair 2025, Phase 2, was officially held, offering over 3,000 career opportunities for students and workers in Ho Chi Minh City (HCMC) and neighboring areas. A key highlight of the event was the "Conquering Recruiters 2025" Competition, designed to create an academic platform with practical knowledge and skills, empowering students to confidently showcase their capabilities and professional prowess to recruiters before entering the labor market.
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