UEH News

New UEH Publications Alert (Week 1 – March 2026): UEH International Publications This Past Week – Interdisciplinary Highlights in Sustainable Finance, Digital Transformation, and Environmental Governance

New UEH Publications Alert (Week 1 – March 2026): UEH International Publications This Past Week – Interdisciplinary Highlights in Sustainable Finance, Digital Transformation, and Environmental Governance

09 Mar 2026

The University of Economics Ho Chi Minh City (UEH) continues to record a steady stream of new international publications, clearly reflecting the University's ever-expanding research capabilities. The works published this past week demonstrate a dynamic ability to bridge economics, management, technology, and environmental science, thereby approaching and addressing contemporary socioeconomic challenges in a comprehensive manner.

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[Research Contribution] The Role of Environmental Tax Awareness in Replacing Plastic Bags in Vietnam

[Research Contribution] The Role of Environmental Tax Awareness in Replacing Plastic Bags in Vietnam

09 Mar 2026

The Environmental Protection Tax (EPT) on plastic bags has been implemented in Vietnam with the expectation of becoming a behavioral modification tool, encouraging consumers to shift towards more environmentally friendly options. However, in reality, the degree of change in consumer behavior under the impact of this tax instrument remains unclear, raising questions about the policy's steering effectiveness. Approaching the issue from a behavioral perspective, a study by the University of Economics Ho Chi Minh City (UEH) analyzed the role of environmental tax awareness in promoting plastic bag replacement behavior in Vietnam, while offering policy implications to enhance the effectiveness of the tax instrument in efforts to reduce plastic waste and towards sustainable development.

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UEH Welcomes Delegation of Work Academy and Corona Hotel (Japan), Implements Mission Intern Program to Promote Bilateral Student Exchange

UEH Welcomes Delegation of Work Academy and Corona Hotel (Japan), Implements Mission Intern Program to Promote Bilateral Student Exchange

07 Mar 2026

On March 4, 2026, the University of Economics Ho Chi Minh City (UEH) hosted a working session with a delegation from Work Academy and Corona Hotel (Japan). The visit was held within the framework of implementing the tripartite co-operation agreement between UEH, Work Academy and GOEN Business Training, and formed part of activities marking the 50th anniversary of UEH’s foundation.

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[UEH 50 Years] UEH Launches Program of 50+ Inspiring Glo-cal Classes, Connecting with Practical Experts

[UEH 50 Years] UEH Launches Program of 50+ Inspiring Glo-cal Classes, Connecting with Practical Experts

06 Mar 2026

Towards the milestone of its 50th anniversary of establishment and development, the University of Economics Ho Chi Minh City (UEH) is launching a Series of 50+ Inspirational Glo-cal Classes, simultaneously inviting experts, managers, and entrepreneurs to participate in teaching and sharing as UEH Practical Lecturers, contributing to strengthening the connection between academic knowledge and professional practice.

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UEH Issues Personal Data Protection Policy, Strengthening Governance and Elevating Security Standards for Stakeholders

UEH Issues Personal Data Protection Policy, Strengthening Governance and Elevating Security Standards for Stakeholders

05 Mar 2026

In accordance with the Law on Personal Data Protection No. 91/2025/QH15 and related legal documents, the University of Economics Ho Chi Minh City (UEH) has officially issued its Personal Data Protection Policy under Decision No. 488/QĐ-ĐHKT-BĐCLKSNB, affirming the University's strong commitment to governance and to building a safe, transparent university environment amid the era of comprehensive digital transformation.

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[Research Contribution] Modernizing and Elevating Vietnamese Higher Education: Creating Breakthroughs in High-Caliber Human Resource Development and Talent Cultivation, Leading Research and Innovation

[Research Contribution] Modernizing and Elevating Vietnamese Higher Education: Creating Breakthroughs in High-Caliber Human Resource Development and Talent Cultivation, Leading Research and Innovation

05 Mar 2026

According to the approach of the University of Economics Ho Chi Minh City (UEH), a sustainable university is not merely an educational and research institution bound by social responsibility – it is also an agent of policy advisory, connecting local and international stakeholders to create sustainable action. Building upon this foundation, UEH's research team has analyzed the policy frameworks, theoretical underpinnings, and practical implementation of the sustainable university model within the Vietnamese context and in alignment with global trends, with particular emphasis on the strategic direction set forth by the Politburo through Resolution 71-NQ/TW (2025).

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[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead

[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead

04 Mar 2026

In a context where natural resources are increasingly depleted and the consequences of climate change are becoming ever more pronounced, "sustainable manufacturing" has emerged as a highly promising approach – not only to sustain economic growth but also to protect the environment and enhance quality of life.

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[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ

04 Mar 2026

Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?

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UEH Welcomes the British Consulate General in Ho Chi Minh City and the UK Skills Partnerships Delegation, Signs MOU with City St George's, University of London

UEH Welcomes the British Consulate General in Ho Chi Minh City and the UK Skills Partnerships Delegation, Signs MOU with City St George's, University of London

04 Mar 2026

On March 2, 2026, the University of Economics Ho Chi Minh City (UEH) welcomed the British Consulate General in Ho Chi Minh City and the UK Skills Partnerships delegation for a working visit, during which UEH signed an MOU with City St George's, University of London, to advance skills development cooperation and the internationalization of training.

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