![[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-638998351657540996.png)
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City
27 Nov 2025
In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
Read More![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
Read More![[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam](/images/upload/img_background/ueh-background-638998335696970933.png)
[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam
27 Nov 2025
As Vietnam's population enters a rapid aging phase, the trend of early retirement is becoming increasingly prevalent, posing significant challenges to the social security system and the labor market balance. Globally, studies on early retirement behavior have highlighted the roles of health, working conditions, and individual psychology; however, the aspects of personal financial management and financial literacy have received limited attention, especially in emerging economies. Motivated by this context, a study by researchers from UEH Mekong – University of Economics Ho Chi Minh City (UEH) – focuses on analyzing the factors influencing the early retirement intention of Vietnamese workers. It also clarifies the moderating role of financial literacy in the relationship between financial, social conditions, and retirement decisions, offering crucial insights for national policymaking and human resource management strategies.
Read More
UEH deploys the Web of Science, InCites, and Pivot-RP solution system to enhance research quality
25 Nov 2025
In order to promote scientific research activities, optimize research performance management and improve access to international funding opportunities, the University of Economics Ho Chi Minh City (UEH) officially launched the Research Support Solution System from Clarivate, including: Web of Science (WoS), InCites Benchmarking & Analytics, and Pivot-RP since November 2025.
Read More
A 25+ years journey of student scientific research in Finance: Connection - Gratitude - Continuing the tradition
24 Nov 2025
On the morning of November 22, 2025, the School of Finance at the UEH College of Business solemnly held a ceremony to celebrate "25+ years journey of student scientific research in Finance" and to launch the School of Finance Alumni Liaison Committee. The event marked a significant milestone in the school's journey of nurturing research capacity and connecting the UEH Finance community.
Read More
iCOB 2025: An international academic forum connecting research and business practice
23 Nov 2025
In a world undergoing rapid transformation driven by technology, artificial intelligence, and globalization, businesses, organizations, and universities face unprecedented challenges—alongside vast opportunities for innovation, adaptation, and development. With the mission of connecting global knowledge, fostering applied research, and promoting practical value, the International Conference on Business Theories and Practices (iCOB 2025) was organized by UEH College of Business on November 17–18, 2025.
Read More
Opening ceremony for the first cohort of the UEH CEO Program
23 Nov 2025
On the morning of November 22, 2025, the University of Economics Ho Chi Minh City (UEH) officially held the opening ceremony for the first cohort of the UEH CEO Program. The event marked the beginning of a journey to nurture a new generation of resilient, innovative, and pioneering business leaders in the digital era.
Read More
UEH Expands Support Program for Students Affected by Storms, Floods, and Natural Disasters in 2025
23 Nov 2025
To provide timely support and stand in solidarity with students in regions affected by typhoons, floods, and natural disasters, the University of Economics Ho Chi Minh City (UEH) has announced an expansion of regions eligible for its disaster relief support program, reinforcing key policies: tuition fee reduction, financial aid scholarships, tuition fee payment deadline extensions, and a study loan program.
Read More
Kick-off Event: The Youth Digital Citizen Challenge 2025 Officially Launches - Ready for an Explosive Technology Playground
22 Nov 2025
On November 18, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with the United Nations Development Programme (UNDP) and MUFG Bank, Ltd. (HCMC Branch), hosted the Kick-off for the Youth Digital Citizen Challenge (YDCC) 2025. The event launched a 36-hour hackathon, "AI for Climate: Twin Transitions in Action," inviting youth aged 18–30 to develop AI-powered solutions to address climate change and support sustainable livelihoods, particularly in the Mekong Delta.
Read More
![[UEH Alumni Reunion] Celebrating the 40th Graduation Anniversary of Intake C19 of the University of Finance Accounting of Ho Chi Minh City](/images/upload/thumbnail/ueh-thumbnail-638998575400029511.jpg)
