Reflecting on the Demo Day 2025 Journey: A Milestone in the Growth of the UEH Startup Community
25 Dec 2025
On December 19, 2025, Demo Day 2025 was successfully held at the Saigon Innovation Hub (SIHUB). With the partnership of Expara Ventures Investment Fund, the Ho Chi Minh City Innovation and Startup Center (SIHUB), the Innovation Services Center (ISC), and the Vietnam Network for Innovation and Entrepreneurship in Universities and Colleges (VNEI), this year's event saw a significant expansion in scale, attracting keen interest from a wide range of experts, investors, and startup support organizations within the ecosystem.
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Christmas at UEH Theatre: 'RENT' and an Emotionally Resonant Journey
25 Dec 2025
As the first English-language musical staged at the UEH Theatre, RENT not only created an emotionally rich artistic space, authentically portraying a story of love, loss, and the will to live among young people in New York, but also affirmed UEH's commitment to building a creative community, inspiring art, and championing sustainable values through holistic education.
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UEH Secondment of Official and Partnership with the Vietnam International Financial Center in Ho Chi Minh City
24 Dec 2025
On the morning of December 21, 2025, at a conference chaired by Prime Minister Pham Minh Chinh, the Vietnam International Financial Center (IFC) was officially announced – marking a pivotal moment in the country's integration and development process. The University of Economics Ho Chi Minh City (UEH) was recognized as a core academic institution, partnering with Ho Chi Minh City in policy advisory, human resource preparation, and direct participation in the operational apparatus of the International Financial Center.
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[Contribution Research] Factors influencing urban customers’ willingness to use crowd shipping services in Ho Chi Minh City
24 Dec 2025
In the age of booming online shopping, fast and convenient delivery has become a familiar expectation of consumers. To meet this demand, a new delivery model has emerged and is thriving in Vietnam: Crowdshipping. This is about utilizing people who already have a travel route to deliver goods to customers. This method helps shorten delivery times, increase flexibility, and can even reduce the number of vehicles on the road, contributing to limiting pollution and traffic congestion. However, for a new service to develop sustainably, the most important thing is still: are customers willing to use it? This question was answered by a research team from the University of Economics Ho Chi Minh City (UEH) thru a study on the factors influencing the decision of inner-city customers to use crowd shipping.
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Regulations on Plagiarism Control and AI Use in Academic Products: Proactively Enhancing UEH's Training Quality, Research, and Academic Prestige
24 Dec 2025
In response to the rapid transformations in the technological landscape and the powerful rise of artificial intelligence (AI) in higher education, the University of Economics Ho Chi Minh City (UEH) has officially issued "Regulations on Controlling and Handling Plagiarism and the Use of Artificial Intelligence (AI) in Academic Products at UEH." These regulations, enacted under Decision No. 4002/QĐ-ĐHKT-NCPTGKTC on December 18, 2025, take effect upon signing and replace the previous regulations from 2016.
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Working Session and Discussion on Cooperation between the University of Economics Ho Chi Minh City and Bac Lieu University
22 Dec 2025
On the afternoon of December 19, 2025, at Campus A, the University of Economics Ho Chi Minh City (UEH) held a working session with a delegation from Bac Lieu University to discuss cooperation and explore future collaborative directions.
Read More![[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude](/images/upload/img_background/ueh-background-639018655243641904.png)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude
21 Dec 2025
Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers who are interested in sustainable lifestyles and environmental issues. However, among the many products labeled "green," not all are convincing enough for Gen Z to be willing to buy and use. This decision is influenced by many factors, ranging from personal perception, emotions, and beliefs to how businesses build their image and communicate about their products. Based on this reality, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to investigate the factors influencing Gen Z's intention to purchase green cosmetics in Vietnam.
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Women4Mangrove Project: Enhancing Community-Based Conservation and Agro-Educational Tourism Linked to Reforestation in the Mekong Delta
19 Dec 2025
On December 10, 2025, the Women4Mangrove (W4M) Project successfully held a stakeholder meeting to underscore its mission of empowering women, protecting mangrove ecosystems, and developing a sustainable agro-educational tourism model in the Mekong Delta. The event brought together representatives from local authorities, the community, environmental experts, and development partners to discuss progress and align on the next implementation milestones.
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UEH Rises in the UI GreenMetric World University 2025 Rankings: Top 896 Globally and Top 5 in Vietnam
18 Dec 2025
In 2025, the University of Economics Ho Chi Minh City (UEH) continued to make a positive impact in the UI GreenMetric World University Rankings, showing a clear improvement at both the national and international levels. This achievement affirms the university's persistent efforts in its strategy to build a green, sustainable, and socially responsible institution.
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