International Studio presents and evaluates the idea of "UEH Slogan Competition - Let's write the story of Multidisciplinary and Sustainable UEH University"

On October 9, the University of Economics Ho Chi Minh City successfully held an International Studio Event to present and evaluate ideas for the UEH Slogan Competition "Let's write a story of Multidisciplinary and Sustainable UEH University". After more than 40 days of launching, the competition had received active support from the domestic and international community. There were nearly 150 entries, which 30% from global, and 60 media channels reported. All of the entries were invested with quality and creative language. Undergoing rigorous evaluation by expert judges, we selected the top 09 best slogans that express the strategic direction of the UEH University brand in 2021 - 2025.

Attending the event were Prof. Yi-Chen Lan, Vice President, Western Sydney University (Australia); Prof. Géraldine Michel, Brand Specialist, IAE Paris, Sorbonne Business School (France); Mr. Richard Moore, Chairman & Ideation Director of Richard Moore Associates, a leading brand consultant in Vietnam; Prof. Nguyen Dong Phong, Chairman of the UEH Council, Head of the Competition Jury Council; Prof. Su Dinh Thanh, UEH President; Dr. Bui Quang Hung, UEH Vice President; Assoc.Prof. Phan Thi Bich Nguyet, Chairwoman of the UEH Advisory Council; with more than 100 competitions and the community interested in the program.

International delegates from USA, France, Australia joined online with UEH

Opening the event, Dr. Bui Quang Hung - UEH Vice President, on behalf of the UEH’s leaders, gave the opening speech and introduced the top 09 excellent entries. Dr. Bui Quang Hung emphasized the significance of the competition in the University restructuring strategy to form a UEH Multidisciplinary and Sustainable University. Dr. Bui Quang Hung also sent his sincere thanks to the creative communities and universities in the country and around the world for reporting. Dr. Bui Quang Hung shared: “The 146 competition slogans showed outstanding personalities, the constant learning journey, and the sustainable development of UEH. Additionally, through the community response, domestic and international entries, the University has felt the affection for UEH. It is a matter of pride and great motivation for us in the coming period.”

Dr. Bui Quang Hung, UEH Vice President, had the opening speech

The Top 9 excellent entries presented in front of the Jury Council

The presentation of Mr. Phan Ngoc Son from Vietnam with the competition slogan "Unlimited Educational Horizon"

The presentation of the WE team from Vietnam and the Philippines with the competition slogan "Upgrading & Extending Horizons"

The presentation of the UEH+ team (Duong Thi Thuy Trang & Nguyen Thanh Phuc) from Vietnam, UEH alumni with the competition slogan “Unified Evolution. Heart of sustainability”

The presentation by Ms. Vo Thi Hong Le, UEH Officer, with the competition slogan “Universal knowledge. Economic sustainability. Holistic development”

The presentation by Mr. Dinh Cong Khai, Head of School of Government UEH, representative of a group of officials of School of Government - SOG with the competition slogan "Ultimate Creativity - Excellence – Happiness”

The presentation of the Empowering House group (Mr. Le Vinh Trien & Mr. Pham Phu Quoc) UEH officials with the competition slogan “Universal Empowering House Inspiring Sustainable Development Knowledges”

The presentation of the 2ADT team from Vietnam with the competition slogan “University of Empowered Holisticity. UEH - Empowerment for holistic development”

The presentation by Mr. Leonardo Santiago from Venezuela with the competition slogan “Transforming with dignity & creativity. Sowing with sustainability & equality”

The presentation of Ms. Tran Luong Chuc Nhi from Vietnam with the competition slogan “From UEH to Unlimited Education for the future of Humanity”

The competitions had an exchange session in front of the Jury Council.

The Jury Council commented and gave questions for the Top 9 candidates

On behalf of the Jury Council, Mr. Richard Moore, Chairman & Ideation Director of Richard Moore Associates, a leading brand consultant in Vietnam, gave an overview of the competition and the quality of the entries. According to him: “The use of the first letter “U” “E” “H” for the slogan has worried me. Because using the brand name repeated in the slogan to create a slogan is not necessary. Furthermore, when surveying branding experts, the initials of brand names are often considered weak because the letters of the alphabet do not have the richness of words to be able to express the ideas fully. But up to now, for UEH, this has not been true. The special case of UEH, formerly named University of Economics Ho Chi Minh City. Now, when the university is expanding its curriculum beyond the field of economics, using the letters “U” “E” “H” in the slogan and giving the letters new meaning is a potent tool that UEH can use to expand brand communication to reach internationally. The entries were evaluated as very high quality and suitable for the future of UEH.”

Mr. Richard Moore, Chairman & Ideation Director of Richard Moore Associates, a leading brand consultant in Vietnam, gave an overview of the competition.

At the end of the competition, Prof. Su Dinh Thanh, UEH President, sent his most sincere thanks to the professional jury, candidates, and the domestic and international community, especially the UEH-er community, for their support and interest in the program. UEH slogan writing competition "Let's write the story of Multidisciplinary and Sustainable UEH University". Prof. Su Dinh Thanh firmly believes that the new Slogan will enhance the position and spread the message of multidisciplinary and sustainable UEH in the minds of the community towards UEH Multidisciplinary and Sustainable University.

The final results will be announced at the end of October 2021. So let's wait and see the results from UEH. See competition information here.

News, photos: Department Marketing and Communication.