New UEH Publications Alert (Week 2 – October 2026): Integrating Digital Technology into the Core of Governance, Institutions, and Sustainable Development

14 Oct, 2026

Artificial Intelligence, ESG, and Strategic Competitiveness

Research on ESG and AI approaches technology and sustainable governance as strategic capabilities that can directly influence business performance and adaptability.

- ESG Disclosure and Competitive Advantage: Analyzing 1,570 observations from 314 publicly listed companies across six ASEAN countries, the study finds that enhanced ESG disclosure can strengthen competitiveness by improving profitability and increasing domestic market share. This relationship is also influenced by the quality of integrated reporting, CEO compensation mechanisms, and stakeholder impacts.
- AI and Sustainable Risk Management: Drawing on Dynamic Capability Theory and Agency Theory, the study examines how AI capabilities influence sustainable risk management through environmental audit effectiveness. It also considers the roles of ethical leadership and perceived greenwashing, emphasizing that the sustainability value generated by AI depends on how the technology is integrated with governance and accountability mechanisms.

Transforming Education and Unlocking the Potential of Organizational Behavior

In management and education, these studies clarify how environments, motivations, and interaction methods shape behavior, creativity, and the intention of learners and employees to remain engaged.

- Negative Feedback and Employee Creativity: The study analyzes the role of task crafting in the relationship between negative feedback from supervisors and employee creativity. Prosocial motivation is examined as a moderating factor, helping explain why the same work-related pressure can lead to different responses.
- Flipped Classroom Quality: Applying the Stimulus–Organism–Response (S-O-R) model, the study examines how five dimensions of flipped classroom quality influence students' continuance intention through utilitarian attitudes, hedonic attitudes, and learner innovativeness.
- Digital Storytelling and Intercultural Competence: Using a mixed-methods research design, the study on collaborative digital storytelling demonstrates how technology-mediated reflective learning can help students learning English as a Foreign Language (EFL) develop intercultural competence across cognitive, attitudinal, and behavioral dimensions.

Human-Centered Technology Architecture and Cybersecurity

Publications in computer science and information systems continue to pursue technical solutions to practical challenges, ranging from securing financial transactions to supporting communication for people with disabilities.

- Fintech and Cybersecurity: Addressing the limitations of traditional perimeter-based security models, the study proposes a security architecture for peer-to-peer (P2P) payment ecosystems by integrating Blockchain with a Zero Trust model. This approach aims to strengthen security in digital financial environments, where transactions and interactions are no longer confined to a fixed network perimeter.
- Computer Vision and Inclusive Communication: Applying the YOLOv11 algorithm, the study develops a real-time, gesture-based emotion recognition system for American Sign Language (ASL). The system focuses on six commonly used expressive gestures, aiming to support communication for people with hearing and speech impairments.

Macroeconomic Drivers, Institutional Power, and Digital Behavior

At the macro level, research connects technology, the environment, law, and market behavior, broadening approaches to contemporary development and governance challenges.

Green Growth and AI Investment in ASEAN-5: The study models the nonlinear relationships among economic growth, AI investment, renewable energy consumption, and environmental degradation. Foreign direct investment (FDI) serves as a regime-switching variable, helping clarify how the relationships among economic and environmental factors differ under varying conditions.

Law in the Grey Zone of Conflict: The study of law in the grey zone analyzes how the Law of Armed Conflict operates in contexts where cyber operations and cognitive warfare exploit legal ambiguity, creating new challenges for civilian protection.
Legal Semiotics and Institutional Power: The study of procedures for returning case files for supplementary investigation and reinvestigation in Vietnam approaches legal proceedings as a semiotic practice. It clarifies how courts exercise authority, redistribute procedural responsibilities, and shape the course of criminal proceedings.
Influencer Marketing: Research on the content value of social media influencers examines repurchase intention through the mediating roles of parasocial relationships and trust. Combining the Ducoffe model with the Elaboration Likelihood Model (ELM), the study analyzes how the informational and entertainment value of content can influence follower responses.
Energy Policy and Energy Poverty: Research published in Energy Policy examines structural barriers to energy policy and the persistence of energy poverty amid geopolitical fragmentation. The study highlights the links among access to modern energy services, economic opportunities, and the inclusiveness of the energy transition.

From Technology Integration to Responsible Governance

Publications in Week 2 of October 2026 demonstrate the diversity of research methods and the depth of inquiry at UEH. From cross-country corporate data and organizational behavior models to computer vision algorithms, legal analysis, and environmental economics models, these studies collectively clarify how technology and interdisciplinary knowledge can help address challenges in governance, innovation, and sustainable development.

Through these efforts, UEH continues to affirm its multidisciplinary research orientation, connecting academic foundations with practical issues while promoting the integration of digital technologies into governance systems, institutions, and socioeconomic development.

Weekly Publication List

For convenient reference and citation in international journals, the article titles in the list below are retained in English.

A Business Process Management Perspective on ESG: Integrating Disclosure, Governance, and Reporting to Enhance Company Competitiveness
Authors: Nha Minh Nguyen, Malik Abu Afifa, Hien Vo Van, Dao Truc Thi Vo, Duong Van Bui
Journal: Business Strategy and Development, Scopus Q1
Artificial intelligence and environmental auditing toward sustainable risk management: the complex moderating roles of ethical leadership and perceived greenwashing
Authors: Hien Vo Van, Malik Abu Afifa, Duong Van Bui
Journal: Competitiveness Review, Scopus Q1
Supervisor negative feedback and employee creativity: the role of task crafting and prosocial motivation
Authors: Thi Thanh Bui, Cong Thuan Le, Thi Kim Lan Phan, Quoc Tan Phan, Thi Y Nhi Nguyen
Journal: Management Research Review, Scopus Q1
From flipped classroom quality to student continuance intention: The role of student attitudes and innovativeness
Authors: Hoang-Phuong Lam, Tien Hung Nguyen, Thanh Quang Nguyen
Journal: International Journal of Educational Research, WOS (SSCI Q1)
Law in the grey zone: in the age of cyber operations and cognitive warfare
Authors: Minh Hoang Le, Duy Thuyen Trinh
Journal: Cogent Social Sciences, Scopus Q1
A Blockchain-Integrated Zero Trust Security Framework for P2P Payment Systems in FinTech
Authors: Quoc Hung Nguyen, Ngoc Bao Tram Le, Huy Nhat Nguyen, Tuong Vy Tran, Dinh Phuc Nguyen
Publication type: Book chapter
Gesture-Based Emotion Recognition Using YOLOv11 for Communication Support in Individuals with Disablilities
Authors: Quoc Hung Nguyen, Lam Gia Kiet Duong
Publication type: Book chapter
Self-reflection as a pathway to intercultural competence for students in home-learning environments
Authors: Thanh Thi Mai Do, Tho Doan Vo, Luan Thanh Nguyen
Journal: Reflective Practice, Scopus Q1
Artificial intelligence investment and renewable energy for environmental sustainability in ASEAN-5 under the foreign direct investment threshold
Authors: Thanh Phuc Nguyen, Trang Thi-Thuy Duong
Journal: Discover Sustainability, Scopus Q2
Returning the Case File, Reasserting Authority: Legal Semiotics and the Temporality of Criminal Procedure in Vietnam
Authors: Thuyen Duy Trinh
Journal: International Journal for the Semiotics of Law, Scopus Q1
The impact of social media influencer’s content value on repurchase intention: The role of parasocial relationship and trust
Authors: Nguyen Tran Ba Ngu, Nguyen Thi Mai Trang
Journal: Asian Journal of Business Research, Scopus Q2
Energy policy and energy poverty under geopolitical fragmentation: Evidence on structural constraints
Authors: Hassan Alalmaee, Mohajer Alowisi, Sajid M. Chaudhry, Yen Hoang Hai
Journal: Energy Policy, WOS (SSCI Q1)

View the Week 2 – October 2026 Publication List at:

https://news.ueh.edu.vn/2026/scientist/W2Oct.html

View the full New UEH Publications Alert in 2026 at:

https://news.ueh.edu.vn/en/scientist

The New UEH Publications Alert series will continue to provide weekly updates on UEH's latest international publications. Faculty members, UEH alumni, and learners are invited to follow the series and join us in spreading the spirit of “Research Contribution for All – Research for the Benefit of the Community.”

Pillar: Research

News and photos: Department of Research - Development and Global Engagement; Department of Communications and Partnerships