UEH News

• 25 Jun
• 2026

New UEH Publications Alert (Week 3 - June 2026): Interdisciplinary Breakthroughs in Green Finance, Digital Technologies, and Applied Engineering

25 Jun, 2026

In Week 3 - June 2026, the University of Economics Ho Chi Minh City (UEH) continued to achieve an impressive series of international publications, reaffirming its expanding interdisciplinary research capacity. The latest studies demonstrate the University's ability to integrate economics, management, digital technologies, social sciences, and engineering to address emerging challenges in sustainable governance, digital transformation, and innovation.

Exploring Contemporary Issues Through Robust Theoretical Foundations

From an academic perspective, UEH researchers successfully applied and extended several influential theoretical frameworks, including the Natural Resource-Based View (NRBV), Psychological Ownership Theory, Behavioral Finance, and Knowledge Management.

In particular, UEH's research ecosystem addressed a wide range of timely global issues:

• - Green Finance & Carbon Markets: Examining the effectiveness of carbon taxes and emissions trading systems (ETS) in mitigating environmental degradation, while exploring how green finance influences herding behavior in cryptocurrency markets.
• - Digital Technologies & Artificial Intelligence: Investigating the strategic role of AI and blockchain in creating sustainable organizational value, alongside studies on users' perceptions of AI-generated content on social media platforms.
• - Corporate Governance & Higher Education: Assessing how sustainable core values enhance corporate sustainability performance, examining determinants of banking liquidity risk, and investigating student engagement, learning outcomes, well-being, and overall satisfaction in higher education.
• - Consumer Behavior & Branding: Providing new insights into the role of psychological ownership in shaping brand hate and consumer responses within Vietnam's automotive market.

Advancing Research Through Diverse Methodologies

UEH researchers continued to demonstrate strong methodological capabilities by employing a wide range of advanced analytical approaches, including:

• - Advanced Quantitative Models: Moderated mediation analysis, Partial Least Squares Structural Equation Modeling (PLS-SEM), and Quantile-on-Quantile Regression using multinational panel datasets.
• - Qualitative and Experimental Research: Case studies, scenario-based survey designs, and qualitative analyses of consumer behavior in digital environments.
• - Enterprise, Market, and National-Level Data Analysis: Integrating firm-level, financial, survey, and cross-country datasets to generate robust empirical evidence with practical implications.

The combination of quantitative, qualitative, and multi-source data reinforces UEH's commitment to international research standards while delivering valuable insights for businesses, policymakers, and society.

Creating Knowledge, Driving Sustainable Transformation

Overall, this week's publications further strengthen UEH's position as a leading interdisciplinary research university. Beyond contributing to global scientific knowledge, these studies generate practical implications for digital transformation, green transition, innovation, and sustainable development, reaffirming UEH's commitment to addressing contemporary global challenges through impactful research.

List of Publications

1. Activating Corporate Sustainability: How Environmental Accounting and Leadership Translate Sustainable Core Values Into Performance
   Author(s): Nha Nguyen Minh, Hien Vo Van, Tu Thanh Hoai, Nguyen Phong Nguyen
   Magazine: Sustainable Development – WoS (SSCI Q1)

2. Unlocking sustainable value through intelligent information systems: the interplay of AI, governance, and reporting quality in ASEAN
   Author(s): Thuy Thanh Thi Nguyen, Nha Minh Nguyen, Duong Van Bui
   Magazine: VINE Journal of Information and Knowledge Management Systems – Scopus Q1

3. The Impacts of Internal and Macroeconomic Factors on Banking Liquidity Risk: Performance in Vietnam
   Author(s): Minh Tuan Truong
   Format: Book chapter

4. Fiscal policy and environmental degradation: Heterogeneous effects of carbon taxes and emissions trading systems
   Author(s): Dang Thi Bach Van, Gia Luat Diep, Kim Quyen Nguyen, Hoang Phong Le
   Magazine: Journal of Open Innovation: Technology, Market, and Complexity – Scopus Q1

5. Investor sentiment and green finance indicators: exploring herding behavior in clean versus dirty cryptocurrencies
   Author(s): Dung Thi Ngoc Pham
   Magazine: North American Journal of Economics and Finance – WoS (SSCI Q1)

6. Self-efficacy, engagement, learning outcomes, well-being, and overall perceived satisfaction in university students
   Author(s): Phuong Vu Nguyen, Huong Thi Pham, Vu Hung Dang
   Magazine: European Journal of Psychology of Education – WoS (SSCI Q2)

7. Psychological ownership and brand hate: A scenario-based survey study
   Author(s): Quyen Le Hoang Thuy To Nguyen, The Thi Ngoc Dang
   Magazine: Acta Psychologica – WoS (SSCI Q2)

8. Beyond the “Rainbow Lollipop”: Uncanny Cues in AI-WOM and Its Impact on Trust Erosion and Negative Consumer Responses
   Author(s): Thi-Thao Nguyen, Thai-Thinh Dang
   Magazine: International Journal of Human-Computer Interaction – WoS (SSCI Q1)

View the publication list for Week 3 - June 2026 at:

https://news.ueh.edu.vn/2026/scientist/W3Jun.html

Explore all New UEH Publications Alert 2026 at:

https://news.ueh.edu.vn/en/scientist

The New UEH Publications Alert series will continue to provide regular updates on UEH's latest international publications. We warmly invite our faculty members, alumni, students, and partners to follow and join us in promoting the spirit of "Research Contribution for All."

Pillar: Research

News, photos: Department of Research - Development and Global Engagement; Department of Communications and Partnerships