UEH News

New UEH Publications Alert (Week 3 - September 2026): Decoding the Mechanisms Behind Behavioral Psychology, Artificial Intelligence, and Climate Finance

New UEH Publications Alert (Week 3 - September 2026): Decoding the Mechanisms Behind Behavioral Psychology, Artificial Intelligence, and Climate Finance

22 Sep, 2026

Decoding Global Shifts Through the Lens of Finance

UEH's financial research capacity continues to be demonstrated through the use of large-scale datasets and the analysis of relationships between global variables and the operations of the financial system. In particular, the studies not only focus on financial outcomes but also delve into the mechanisms through which actors respond to external shocks:

  • Global Security & Bank Liquidity: Analyzing the impact of terrorism risk on banks' liquidity creation, thereby clarifying the relationship between security shocks and the functioning of the global financial system.
  • Trade Finance & Law: Research on Letters of Credit (L/C) focuses on the legal mechanism of payment undertakings issued by banks, while examining how interim relief measures can be used to address disputes arising from commercial transactions.

Delving into Behavioral Psychology and the Mechanisms Behind Social Well-Being

Rather than merely observing behavior at the surface level, this week's publications continue to unpack the cognitive, emotional, and psychological mechanisms underlying individual decision-making. The studies apply theoretical frameworks such as Stimulus-Organism-Response (S-O-R) and Self-Determination Theory to clarify how environments, emotions, and personal identities jointly shape behavior:

  • Medical Tourism & Sustainable Consumption: Distinguishing the pathways through which cognition and emotion are formed, while explaining how minimalism can translate into ethical consumption under the influence of "eco-anxiety."

  • Mental Health: Providing a direct perspective on the consequences of the "mystery box" trend and the dual role of family ties during periods of economic crisis.

From AI Applications to Explainable Artificial Intelligence

The technology-related publications demonstrate a shift from the mere application of AI toward the development of models that combine predictive capabilities with greater transparency and interpretability. This approach places people and decision-making at the center of technology adoption:

  • AI & E-Commerce Management: The study Cost-Sensitive and TPE-Driven Ensemble Models with xAI for E-Commerce Churn Prediction combines cost-sensitive learning, Tree-structured Parzen Estimator (TPE), and Explainable AI (xAI) to predict customer churn. This approach simultaneously addresses data imbalance, optimizes hyperparameters, and enhances model interpretability.
  • Digital Transformation & Employee Performance: Research on the impact of digitalization on employee performance expands the concept of digital literacy beyond technical skills, emphasizing the role of digital adaptability as a mechanism connecting digital capabilities with work performance.

Climate Finance and Co-Benefits for Biodiversity

Expanding the concept of sustainable development, UEH researchers continue to examine the relationship between climate finance flows and biodiversity conservation. The study Climate finance and biodiversity: an institutional perspective develops an institutional approach to examine whether financial resources for climate adaptation and mitigation are associated with biodiversity outcomes, while distinguishing these relationships from voluntary carbon credit activities.

This approach contributes to broadening the scope of climate finance, moving beyond the goal of reducing carbon emissions toward creating environmental co-benefits, strengthening institutional adaptive capacity, and conserving ecosystems.

Knowledge Creation from “Hidden Mechanisms,” Advancing Interdisciplinary Research

By combining multi-level behavioral models, psychosocial theories, Machine Learning, Explainable AI, and cross-country data, these studies not only identify phenomena but also delve into the mechanisms underlying their operation. Through this approach, UEH continues to strengthen its interdisciplinary research orientation, connecting economic knowledge with issues related to technology, health, the environment, institutions, and society, while contributing scientific evidence to digital transformation, sustainable development, and enhanced adaptive capacity in the evolving context.

Publications of the Week

For ease of reference and citation in international journals, the article titles in the list below are retained in English.

  1. Interim relief as procedural containment in letter-of-credit law
    Authors: Tran Nguyen
    Journal: Law and Financial Markets Review – Scopus Q3

  2. From Service and Destination Stimuli to Well-Being: Cognitive and Affective Pathways in Domestic Medical Tourism
    Authors: Hai To Phuoc
    Journal: Journal of Quality Assurance in Hospitality and Tourism – Scopus Q1

  3. Strong family bonds and stress during a health crisis in Vietnam
    Authors: Linh T. P. Nguyen, Thong Q. Ho, Trung Thanh Nguyen
    Journal: Discover Social Science and Health – Scopus Q3

  4. Mysterious box – Delight exposure or addictive traps? A pathway to mental health disorders and the moderating role of emotional stability
    Authors: Ngoc Bich Do, Hue Minh Nguyen, Hai-Ninh Do, Anh Huyen Tram Le, Thuy-Vy Pham
    Journal: International Journal of Electronic Commerce Studies – Scopus Q3

  5. Cost-Sensitive and TPE-Driven Ensemble Models with xAI for E-Commerce Churn Prediction
    Authors: Luong Thanh Tam, Nguyen Phan Truc Ly, Than Ngan Tran, Tran Quoc Dat, Nguyen Manh Tuan
    Type: Book chapter

  6. Minimalism and ethical decision-making: The roles of moral identity and psychological well-being
    Authors: Ngoc-Hong Duong, An Hoang Duong, Nhan Thien Nguyen, Dat Thanh Bui, Toan Khanh Nguyen, Hung Manh Tran
    Journal: Acta Psychologica – WoS (SSCI Q1)

  7. Shocks of terror: How security threats shape bank liquidity creation worldwide
    Authors: Anh-Tuan Le, Huu-Phuc Le, Truyen-Dang-Thong Pham
    Journal: Emerging Markets Review – WoS (SSCI Q1)

  8. The Impact of Digitalization to Employee Performance: The Role of Digital Literacy and Digital Adaptability
    Authors: Tho Nguyen Huu, Hoa Nguyen Van
    Type: Book chapter

  9. Climate finance and biodiversity: an institutional perspective
    Authors: Lieu Nguyen, Long Nguyen, Quyen Tran, Vi Bui, Bao Cong Nguyen To
    Journal: Journal of Economics and Development – Scopus Q1

View the publication list for Week 3 - September 2026 at:

https://news.ueh.edu.vn/2026/scientist/W3Sep.html

Explore all New UEH Publications Alert 2026 at:

https://news.ueh.edu.vn/en/scientist

The New UEH Publications Alert series will continue to provide regular updates on UEH's latest international publications. We warmly invite our faculty members, alumni, students, and partners to follow and join us in promoting the spirit of "Research Contribution for All."

Pillar: Research

News, photos: Department of Research - Development and Global Engagement; Department of Communications and Partnerships