QS by Subject 2026: 03 UEH Disciplines Achieve Global Rankings
25 Mar 2026
The QS World University Rankings by Subject 2026 has once again recognized the progress of the University of Economics Ho Chi Minh City (UEH), as the number of disciplines in education and research ranked in the list increased from 1 to 3 in just one year, reflecting UEH’s expanding academic presence on the global education map.
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UEH issues breakthrough incentive policy: Attracting and retaining talent, building international stature
24 Mar 2026
The University of Economics Ho Chi Minh City (UEH) has officially announced a comprehensive policy to attract and retain highly qualified educators, including Professors, Associate Professors, and PhD holders, with support of up to 500 million VND per person.
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UEH implements online teaching and learning combined with a 9-day holiday to support learners and staff during the Hung Kings Commemoration Day and April 30 – May 1 holidays
24 Mar 2026
The University of Economics Ho Chi Minh City (UEH) announces the plan for online teaching and learning combined with a holiday from April 25 to May 3 during the Hung Kings Commemoration Day, Reunification Day (April 30), and International Workers’ Day (May 1), in order to facilitate the schedules of learners, officials, and employees.
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New UEH Publications Alert (Week 3 – March 2026): Multidisciplinary Convergence, Leading Technology Trends and Sustainable Development
23 Mar 2026
The University of Economics Ho Chi Minh City (UEH) continues to record a productive week with an impressive series of international publications, clearly reflecting its interdisciplinary research orientation. The latest works span various fields from education, linguistics, organizational behavior, finance and accounting, to artificial intelligence (AI) and industrial manufacturing; thereby demonstrating the seamless connectivity capability between economics, management, technology, and data science within the UEH ecosystem.
Read More![[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639098502425505644.png)
[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City
23 Mar 2026
Amid the ecological crisis, green marketing is not just about showcasing product features but is shifting toward "touching" the consumer's psyche. Instead of dry calls to action, many campaigns are beginning to leverage emotional factors—especially feelings of guilt—as a lever to awaken ecological responsibility. However, do these psychologically weighty messages truly have the power to transform into environmental protection actions among the youth?
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College of Business UEH Signs Cooperation Agreement with Park Hyatt Phu Quoc for the 2026–2030 Period: Promoting Practice-Oriented Education in Tourism and Hospitality
21 Mar 2026
On March 18, 2026, the UEH College of Business held a Memorandum of Understanding (MOU) signing ceremony with Park Hyatt Phu Quoc, part of the Hyatt Hotels Corporation. The event marks an important milestone in strengthening industry engagement, contributing to the enhancement of internationally oriented training for tourism and hospitality professionals.
Read More![[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City](/images/upload/img_background/ueh-background-639096847266320453.png)
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City
21 Mar 2026
Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, organic food has emerged as a new manifesto for a sustainable lifestyle. However, behind this growing trend, a core question arises: Are concerns about a warming Earth truly the decisive catalyst driving consumers' green food purchasing behavior?
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Prof. Dr. Nguyen Khac Quoc Bao – UEH Party Committee Secretary, Elected as Delegate to the 11th tenure of the Ho Chi Minh City People's Council, Term 2026–2031
20 Mar 2026
Prof. Dr. Nguyen Khac Quoc Bao, Party Committee Secretary of the University of Economics Ho Chi Minh City (UEH), has been elected as one of 125 delegates to the 11th tenure of Ho Chi Minh City People's Council (2026–2031), according to the announcement by the City Election Committee. This event is a source of pride for UEH, while affirming the role, social responsibility, and community service spirit of the University's intellectual workforce.
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UEH – UEB Student Exchange & Academic Experience Program on Marketing 6.0 Trends
20 Mar 2026
On March 17, 2026, UEH College of Business organized an Academic Exchange and Experiential Program for Students, bringing together students from the UEH College of Business, University of Economics Ho Chi Minh City (UEH), and the University of Economics and Business, Vietnam National University, Hanoi (UEB).
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![[UEH 50 Global Partners] UEH Renews Memorandum Of Understanding With The Institute Of Management Accountants (IMA): Elevating Global Financial Human Resources](/images/upload/thumbnail/ueh-thumbnail-639111768550644949.png)