![[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires](/images/upload/img_background/ueh-background-639117503053950338.png)
[Research Contribution] Whether young minimalists choose sustainable fashion brands merely by accident? Examining the moderating effect of the control of consumption desires
14 Apr 2026
Minimalist living is gradually becoming a lifestyle pursued by Gen Z, but does "buying less" really equate to sustainable consumption? Or sometimes, choosing green fashion brands is just an unintended consequence of reducing consumer demand? From that perspective, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Do young minimalists' choices of sustainable fashion brands happen by chance?" "Analyzing the role of controlling consumer desires," aiming to clarify whether a minimalist lifestyle truly promotes sustainable consumption behavior, or if it only indirectly influences thru attitudes, happiness perception, and the ability to control consumer desires of Gen Z.
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UEH Participates in Vietnam - Russia Economic Forum 2026, Continuing to Affirm The Role as Co-Chair of the Vietnam - Russia Association of Economic Universities
13 Apr 2026
From April 7 to 9, 2026, the University of Economics Ho Chi Minh City (UEH) participated in the Vietnam - Russia Economic Forum 2026 in Hanoi, as part of a series of academic connection activities, dialogue among university leaders, and cultural and sports exchange between higher education institutions of Vietnam and the Russian Federation.
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A Vibrant Opening Ceremony of the Truong Tuoi Group – UEH League 2026: The First Matches Kick Off the Race for the Championship
13 Apr 2026
On the morning of April 11, 2026, at the UEH football field – Nguyen Van Linh Campus, the Opening Ceremony of the Truong Tuoi Group – UEH League 2026 officially took place in a lively and energetic atmosphere. With 10 men’s and 8 women’s teams from various faculties, institutes, and dormitories participating, the ceremony marked the beginning of an exciting new season, spreading the strong spirit of sportsmanship and youthful enthusiasm among UEH students.
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UEH Hosts Seminar “Training International-Standard Human Resources in Corporate Governance”
13 Apr 2026
On April 8, 2026, the University of Economics Ho Chi Minh City (UEH) organized the scientific seminar “Training International-Standard Human Resources in Corporate Governance.” The program served as a forum connecting education administrators, experts, and lecturers to exchange practical insights, identify challenges, and propose solutions for building a Corporate Governance training program that meets international standards for Ho Chi Minh City.
Read More![[UEH 50 Global Partners] Institute of Intelligent and Interactive Technologies – UEH College of Technology and Design strengthens academic collaboration in Taiwan](/images/upload/img_background/ueh-background-639118457221658981.png)
[UEH 50 Global Partners] Institute of Intelligent and Interactive Technologies – UEH College of Technology and Design strengthens academic collaboration in Taiwan
13 Apr 2026
Toward the 50-year milestone (27/10/1976 – 27/10/2026), the UEH 50+ Global Partners in 5 Continents “Embracing Global Connection” program, held throughout 2026, is a strategic initiative to connect 50 partners across 5 continents, expand and deepen UEH’s global cooperation network, promote transnational academic, training, and research collaboration, and affirm UEH’s role as a multidisciplinary, sustainable university in the global knowledge ecosystem.
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Celebrating the 25th Anniversary of the UEH School of Law - “A Journey of Creation and Pioneering”
10 Apr 2026
On the morning of April 5, 2026, the UEH School of Law (SOL) held the 25th Anniversary Celebration of the School of Law. The event marked an important milestone in the School’s development journey, with the participation of UEH leaders, business partners, former School leaders across different periods, as well as generations of lecturers, staff, employees, and alumni.
Read More![[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City](/images/upload/img_background/ueh-background-639114098600738572.png)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City
10 Apr 2026
In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground" of businesses but gradually become interactive experiences for users. Can "gamification" make green consumption more appealing to the younger generation?
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UEH.ISB Day: Conference on the Implementation of the Development Strategy for the Honours College - UEH.ISB for the 2026–2030 Period
09 Apr 2026
On April 2, 2026, in Mui Ne Ward, Lam Dong Province, the Honours College UEH.ISB held a conference to implement its development strategy for the 2026–2030 period, with the participation of the Board of Management and more than 200 lecturers, officers, and staff members. The event was part of the UEH.ISB Day series, aimed at celebrating UEH’s 50th anniversary while also marking an important milestone in shaping UEH.ISB’s development vision for the new phase.
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UEH Sharing & Giving Series – Career Fair 2026 and UEH Partnerships Summit
09 Apr 2026
From April 13 to 19, 2026, the University of Economics Ho Chi Minh City (UEH) is organizing the UEH Sharing & Giving – Career Fair 2026 series of events and the UEH Partnerships Summit conference, toward UEH’s 50th anniversary milestone. The series continues the spirit of companionship nurtured over many years and marks a shift in the approach to cooperation – from connection to co-creation – thereby elevating the relationship between UEH and businesses, partners, alumni, and the community, while jointly shaping sustainable values for the next stage of development.
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![[UEH 50 Global Partners] UEH Strengthens Strategic Cooperation with Victoria University of Wellington (New Zealand)](/images/upload/thumbnail/ueh-thumbnail-639122979508988034.png)
![[UEH 50th Anniversary] From connection to co-creation: UEH Partnerships Summit & Career Fair 2026 “Embracing Co-Created Futures” generates nearly 14 billion VND and connects more than 5,000 job opportunities for learners](/images/upload/thumbnail/ueh-thumbnail-639122850723369022.png)
