Signing Ceremony for the Comprehensive Cooperation Agreement for the 2025 - 2030 Period between University of Economics Ho Chi Minh City and Ca Mau Provincial People's Committee
02 Oct 2025
On the morning of September 25, 2025, University of Economics Ho Chi Minh City (UEH) and the Ca Mau Provincial People's Committee officially signed a Comprehensive Cooperation Agreement (MOU) for the 2025-2030 period. This agreement marks the beginning of a strategic cooperation phase between the two parties, aimed at enhancing the quality of human resources, promoting innovation, and contributing to local socio-economic development.
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Arttech Fusion 2025 (ATF25): Co-creation for a Sustainable Future
02 Oct 2025
From 24 to 26 September 2025, University of Economics Ho Chi Minh City (UEH) successfully organized the international series ArtTech Fusion 2025 (ATF25) under the theme “Co-creation for a Wondrous Future,” bringing together more than 1,500 experts, researchers, artists, businesses, lecturers, and students from Vietnam and abroad to explore, exchange, and create, opening new pathways at the intersection of art and technology.
Read More![[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam](/images/upload/img_background/ueh-background-638949049182225860.png)
[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam
01 Oct 2025
"Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of green marketing has a positive impact on the exchange, buying and selling processes, and customer retention rates of businesses in Vietnam. Based on this practice, the research topic "The Impact of Green Marketing on Consumer Purchasing Behavior in the Cosmetics Industry in Vietnam," conducted by a group of students from the University of Economics Ho Chi Minh City (UEH), clarified the relationship between green marketing factors, brand trust – love – loyalty, and customer purchasing behavior.
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5th Anniversary of the Institute of Smart City and Management (UEH): A journey of co-creating smart, sustainable cities
01 Oct 2025
On September 29, 2025, the Institute of Smart City and Management (ISCM) at the University of Economics Ho Chi Minh City (UEH) organized a Ceremony Commemorating the 5th Anniversary with the theme "Symphony of Future Cities". This marked an important milestone, celebrating a five-year journey of steadfastly connecting education, research, and community to create smart, humane, and sustainable cities.
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The Harmony of Heritage: An artistic journey connecting cultural heritage
30 Sep 2025
On the evening of September 25, 2025, at Hall A.116 of the University of Economics Ho Chi Minh City (UEH), the international art program “The Harmony of Heritage - Ban Hoa ca Di san” took place. This was a special highlight within the ArtTech Fusion 2025 event, attracting more than 1,500 students, lecturers, artists, and domestic and international guests.
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UEH Deepens Ties with Sunway University and Signs MoU with INTI International University; UEH Students Shine at ICSE 2025
30 Sep 2025
UEH’s delegation completed a high-impact working visit to Malaysia from 22–25 September 2025, combining leadership dialogues at Sunway University, an MoU signing with INTI International University (Nilai), and a study tour featuring lectures, workshops, and conference presentations. On 25 September, led by UEH Vice President Dr. Dinh Cong Khai, the delegation met Sunway University’s Provost and representatives from the School of Hospitality and Tourism Management, Sunway Business School, and the Centre for English Language Studies to frame an expanded cooperation agenda. Priority areas include short-term mobility and semester exchange, co-taught EMI/ESP modules and micro-credentials, joint research/co-supervision, and industry-linked projects. The parties also convened a focused technical session to map curriculum collaboration, internships, and co-branding mechanisms for rollout in 2026.
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Workshop “Academia in the Age of GenAI: Ethical and Effective Approaches for University Lecturers” – Opening New Perspectives for University Educators
29 Sep 2025
On September 24, 2025, UEH College of Business successfully organized a workshop focusing on the topic of artificial intelligence from both teaching and academic perspectives, titled “Academia in the Age of GenAI: Ethical and Effective Approaches for University Lecturers.”
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Opening Ceremony for the 51st Intake of Full-time Undergraduate Programs: "The First Page – Write Your Own Story at UEH"
28 Sep 2025
On the morning of September 26, 2025, a solemn and meaningful Opening Ceremony for the 51st Intake of full-time undergraduate programs took place at UEH Ho Chi Minh City, leading up to the 50th anniversary of UEH's establishment (October 27, 1976 - October 27, 2026). With the theme "The First Page – Write Your Own Story at UEH," the event not only marked the opening chapter in the academic journey of the 51st Intake's new students but also encouraged them to confidently write their own stories with memorable experiences and achievements at UEH over the next four years.
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Official Opening of ArtTech Fusion 2025: “Co-creation for a Wondrous Future”
26 Sep 2025
On the morning of September 25, 2025, the international series of events ArtTech Fusion 2025 (ATF25), themed “Co-creation for a Wondrous Future” (Co-creating a marvelous and sustainable future), officially commenced at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is hosted by ArtTech Hub (ATH), the UEH College of Technology and Design (CTD), and the University of Economics Ho Chi Minh City in collaboration with domestic and international partners.
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![[Research Contribution] The factors of green campus spaces that affect UEH Student’s mental health](/images/upload/thumbnail/ueh-thumbnail-638961146318874594.png)
