UEH Implements Support Program for Students in Areas Affected by Typhoon No. 10 (Bualoi) in 2025
05 Oct 2025
To share and accompany students facing difficulties caused by Typhoon No. 10 (Bualoi) in 2025, the University of Economics Ho Chi Minh City (UEH) has implemented support programs for students in areas directly affected by the natural disaster, with three core policies: tuition fee reduction, support scholarships, and tuition payment deadline extension.
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2025 National Conference of the College of Economics, Law and Government
04 Oct 2025
On October 3, 2025, the UEH College of Economics, Law and Government organized the 2025 National Conference with multiple themes centered on public financial policy, economics, public management, and sustainable finance. The conference aimed to propose a comprehensive framework of solutions and a public financial policy governance model linked to economic growth, ensuring consistency between institutional capacity and concrete business actions, contributing to the implementation of national strategies for sustainable development.
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University of Economics Ho Chi Minh City Transitions to Next-Generation Leadership, Continuing to Implement UEH Strategy 2025-2030
04 Oct 2025
University of Economics Ho Chi Minh City (UEH) has transitioned to next-generation leadership, passing the responsibility from Prof. Dr. Su Dinh Thanh - President of UEH, to continue implementing the UEH strategy for the period 2025-2030: maintaining the position of Top 250 Asian universities by 2030 and Top 100 in Asia by 2040.
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UEH Participates in the National Innovation Day 2025: Affirming Its Pioneering Role in Knowledge Creation and the Development of a Sustainable Innovation Ecosystem
03 Oct 2025
On October 01, 2025, the University of Economics Ho Chi Minh City (UEH) participated in the National Innovation Day 2025 organized by the Ministry of Science and Technology in coordination with the Ministry of Finance. This flagship event brought together Leaders of the Party and the State, representatives of ministries, sectors, and localities, alongside the business community, research institutes, universities, investment funds, and international organizations; aiming to comprehensively connect the components of the innovation ecosystem and spread the spirit of innovation – a pivotal driver for socio-economic development and international integration.
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The Ocean Futures 2025 Conference in Khanh Hoa: Smart Technologies and Sustainable Coastal Living
02 Oct 2025
On the morning of 01/10/2025, the Ocean Futures 2025 Conference themed “Smart Technologies and Sustainable Coastal Living,” jointly organized by the University of Economics Ho Chi Minh City (UEH), represented by the UEH Institute of Smart City and Management (ISCM), in collaboration with the People’s Committee of Khanh Hoa Province, officially took place.
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Signing Ceremony for the Comprehensive Cooperation Agreement for the 2025 - 2030 Period between University of Economics Ho Chi Minh City and Ca Mau Provincial People's Committee
02 Oct 2025
On the morning of September 25, 2025, University of Economics Ho Chi Minh City (UEH) and the Ca Mau Provincial People's Committee officially signed a Comprehensive Cooperation Agreement (MOU) for the 2025-2030 period. This agreement marks the beginning of a strategic cooperation phase between the two parties, aimed at enhancing the quality of human resources, promoting innovation, and contributing to local socio-economic development.
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Arttech Fusion 2025 (ATF25): Co-creation for a Sustainable Future
02 Oct 2025
From 24 to 26 September 2025, University of Economics Ho Chi Minh City (UEH) successfully organized the international series ArtTech Fusion 2025 (ATF25) under the theme “Co-creation for a Wondrous Future,” bringing together more than 1,500 experts, researchers, artists, businesses, lecturers, and students from Vietnam and abroad to explore, exchange, and create, opening new pathways at the intersection of art and technology.
Read More![[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam](/images/upload/img_background/ueh-background-638949049182225860.png)
[Research Contribution] The impact of green marketing on consumer purchasing behavior in the cosmetics industry in Vietnam
01 Oct 2025
"Green marketing" is emerging as a global trend, particularly in the cosmetics industry - a sector closely linked to the need for beauty and sustainable lifestyles. The application of green marketing has a positive impact on the exchange, buying and selling processes, and customer retention rates of businesses in Vietnam. Based on this practice, the research topic "The Impact of Green Marketing on Consumer Purchasing Behavior in the Cosmetics Industry in Vietnam," conducted by a group of students from the University of Economics Ho Chi Minh City (UEH), clarified the relationship between green marketing factors, brand trust – love – loyalty, and customer purchasing behavior.
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5th Anniversary of the Institute of Smart City and Management (UEH): A journey of co-creating smart, sustainable cities
01 Oct 2025
On September 29, 2025, the Institute of Smart City and Management (ISCM) at the University of Economics Ho Chi Minh City (UEH) organized a Ceremony Commemorating the 5th Anniversary with the theme "Symphony of Future Cities". This marked an important milestone, celebrating a five-year journey of steadfastly connecting education, research, and community to create smart, humane, and sustainable cities.
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